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Jan-2025
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Overview
Market Insights Snapshot
EastCann's performance in the Ontario market shows varied results across different categories. In the Flower category, EastCann has been consistently making its presence felt, with rankings fluctuating but staying within a competitive range. From October 2024 to January 2025, their ranking improved from 41st to 36th, indicating a positive trend despite a slight dip in December. However, in the Vapor Pens category, EastCann has struggled to break into the top 30, with rankings ranging from 78th to 87th over the same period. This indicates a challenge in capturing market share in this segment, especially as their sales figures in January 2025 saw a notable decline compared to previous months.
In Saskatchewan, EastCann demonstrates stronger performance, particularly in the Flower category, where they consistently rank within the top 15. January 2025 saw them reclaim the 6th position, matching their October 2024 ranking, which suggests a strong market presence and consistent consumer demand. Conversely, their performance in the Pre-Roll category shows volatility, with rankings oscillating between 28th and 37th. While they managed to break into the top 30 in December 2024, they fell back to 37th in January 2025, highlighting potential challenges in maintaining a steady position in this competitive category.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, EastCann has shown a fluctuating performance in terms of rank and sales. Notably, EastCann improved its rank from 41st in October 2024 to 33rd in November 2024, signaling a positive reception during that period. However, its rank slipped to 38th in December 2024 and slightly improved to 36th in January 2025. This fluctuation contrasts with competitors like Muskoka Grown, which maintained a relatively stable rank around the 30th position, and San Rafael '71, which consistently ranked in the mid-30s. Meanwhile, Fuego Cannabis (Canada) experienced a decline, dropping to 42nd in December before recovering to 39th in January. The Republic, another competitor, showed significant improvement, climbing from 79th in October to 38th in January, indicating a strong upward trend. These dynamics suggest that while EastCann has potential for growth, it faces stiff competition from brands like Muskoka Grown and The Republic, which are either maintaining or improving their positions in the market.
Notable Products
In January 2025, the top-performing product for EastCann was Velvet Z (1g) in the Flower category, maintaining its consistent first-place rank from previous months with a sales figure of 1956. Chopper's Pick (28g), also in the Flower category, made a notable debut at second place with impressive sales. Gastro Pop (3.5g) held steady in the third position, showing a slight decline in sales compared to December 2024. Lemon Sour Diesel (3.5g) entered the rankings at fourth place, while Darkside Pre-Roll 3-Pack (1.5g) secured the fifth position. This month saw new entries in the rankings, indicating a shift in consumer preferences towards larger quantity flower products and pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
