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Nov-2024
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Overview
Market Insights Snapshot
EastCann has shown varied performance across different categories and regions, with notable movements in rankings. In Ontario, their presence in the Flower category has been relatively stable, maintaining a rank near the 40th position, though they have not broken into the top 30. This consistency suggests a steady consumer base despite facing stiff competition. Interestingly, in the Vapor Pens category, EastCann has improved its standing, moving from a ranking of 100 in September to 93 in November. This upward trend indicates a growing acceptance and possibly a strategic focus on expanding their vapor pen offerings.
In Saskatchewan, EastCann's performance in the Flower category has experienced some fluctuations. Starting at a strong 7th place in August, the brand saw a decline to 17th by November, which might indicate increased competition or shifts in consumer preferences. Conversely, their Pre-Roll category ranking has shown positive momentum, moving from outside the top 30 in August to 34th by November. This could reflect a successful strategy in capturing market share in the pre-roll segment, despite the challenges faced in the flower category. These movements highlight the dynamic nature of the cannabis market and the importance of adapting to regional consumer trends.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, EastCann has experienced a relatively stable position in the rankings over the past few months, with its rank fluctuating slightly between 40th and 43rd place from August to November 2024. This stability contrasts with the performance of competitors such as Hiway, which saw a notable rise to 34th place in October before dropping back to 39th in November, indicating a more volatile market presence. Meanwhile, Wagners maintained a consistent rank around the high 30s, suggesting a steady competitor in the market. Despite EastCann's stable ranking, its sales have seen a slight decline from August to November, which could be a concern if the trend continues, especially as Broken Coast has shown a significant improvement in rank, moving from 66th to 43rd, coupled with a substantial increase in sales. This dynamic competitive environment underscores the importance for EastCann to innovate and potentially adjust its strategies to maintain and improve its market position.
Notable Products
In November 2024, Velvet Z (1g) from EastCann maintained its position as the top-performing product in the Flower category, with sales figures reaching 1504 units. Permanent Marker (3.5g) held steady at second place, although its sales slightly declined to 1193 units. Gastro Pop (3.5g) consistently ranked third, showing a modest increase in sales from the previous month. Lemon Sour Diesel (3.5g) re-entered the rankings in fourth place, after not being ranked in September and October, with sales of 805 units. Notably, Platinum Mints Pre-Roll 10-Pack (5g) debuted in fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
