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Oct-2024
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Overview
Market Insights Snapshot
Echo Electuary has demonstrated a dynamic presence in the Oregon market, particularly within the Concentrates category. Over the past few months, the brand has experienced fluctuations in its rankings, starting at 8th in July 2024, dropping to 10th in August, climbing to 6th in September, and then settling at 9th in October. This movement suggests a competitive landscape in the Concentrates category, where Echo Electuary has managed to maintain a strong position despite the volatility. The brand's ability to regain a higher rank in September indicates potential strategic adjustments or successful product launches that resonated with consumers during that period.
In the Vapor Pens category, Echo Electuary's performance in Oregon has been relatively stable, although it did see a slight dip in October 2024. The brand ranked 18th in July, improved to 16th in both August and September, but then slipped to 19th in October. This downward shift might signal increased competition or changing consumer preferences in the Vapor Pens market. Despite this, the brand's consistent presence within the top 20 suggests a solid consumer base and brand recognition. The fluctuations in rankings across both categories highlight Echo Electuary's resilience and adaptability in a competitive market, though there is room for improvement to secure and enhance its market position further.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Echo Electuary experienced fluctuations in its ranking from July to October 2024, indicating a dynamic market presence. Initially ranked 18th in July, Echo Electuary improved to 16th place in August and maintained this position in September, before slipping back to 19th in October. This decline in October suggests potential challenges in maintaining market share against rising competitors. Notably, Bobsled Extracts showed a consistent upward trend, moving from 24th in July to 18th in October, which may have contributed to Echo Electuary's ranking drop. Similarly, Sessions Cannabis Extract also demonstrated resilience, maintaining a steady rank around 17th in October. The competitive pressure from these brands, alongside others like Feel Goods and Private Stash, underscores the importance for Echo Electuary to innovate and strategize effectively to regain its position and boost sales in the Oregon vapor pen market.
Notable Products
In October 2024, Echo Electuary's top-performing product was the Sour Tangie Live Nectar Cartridge (1g) in the Vapor Pens category, securing the first rank with sales of 718 units. Following closely was the Strawberry Fields Live Nectar Cartridge (1g), which ranked second. The Platinum Huckleberry Cookies Live Resin Nectar Cartridge (1g) took the third spot, while the Sudz Live Nectar Cartridge (1g) and Double Decker Live Resin Cartridge (1g) completed the top five rankings. This lineup shows a strong preference for live nectar and resin cartridges among consumers. Notably, the rankings for these products were not available for the previous months, indicating a significant shift or introduction in the product lineup for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
