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Nov-2024
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Overview
Market Insights Snapshot
Echo Electuary has shown a notable performance in the Oregon market, particularly in the Concentrates category. Over the past few months, the brand has maintained a relatively stable position, with rankings fluctuating between 8th and 11th place. While the brand experienced a slight dip from 9th to 11th place in November 2024, it's important to note that Echo Electuary consistently remained within the top 15, which indicates a strong presence in this category. The sales figures reflect a downward trend in November, suggesting a potential seasonal variation or increased competition. However, the brand's ability to remain competitive in the top 15 is a testament to its resilience and market appeal.
In the Vapor Pens category, Echo Electuary has demonstrated an upward trajectory, improving its ranking from 15th place in August 2024 to reaching as high as 10th place in October before settling at 12th in November. This movement suggests a strengthening position in the market, with sales figures remaining relatively stable, hinting at consistent consumer demand. Despite not breaking into the top 10 in November, the brand's performance remains commendable, especially given the competitive nature of the Vapor Pens category in Oregon. The stability in sales, even with a slight ranking drop, could indicate a loyal customer base or effective market strategies that continue to support their standing in the industry.
Competitive Landscape
In the competitive landscape of Vapor Pens in Oregon, Echo Electuary has shown a dynamic performance in recent months. Starting from a rank of 15 in August 2024, the brand improved its position to 11 by September and further to 10 in October, before slightly dropping to 12 in November. This fluctuation indicates a competitive edge, especially against brands like Higher Cultures, which saw a more volatile ranking, and Boujee Blendz, which consistently ranked lower than Echo Electuary. However, Select and Farmer's Friend Extracts have maintained stronger sales figures, suggesting a need for Echo Electuary to strategize on increasing its market share. Despite this, Echo Electuary's ability to climb the ranks amidst tough competition highlights its potential for growth in the Oregon market.
Notable Products
In November 2024, Echo Electuary's top-performing product was the GMO Live Nectar Cartridge (1g), which secured the first rank with notable sales of 1197 units. Following closely, the Durban Poison Live Nectar Cartridge (1g) held the second position, while Ice Cream Cake Live Nectar Cartridge (1g) ranked third. Papaya Live Nectar Cartridge (1g) and Minute Maid Live Nectar Cartridge (1g) occupied the fourth and fifth spots, respectively. This ranking indicates a consistent preference for the Live Nectar Cartridge category among consumers. Compared to previous months, these products did not have recorded ranks, marking November as a significant month for their performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
