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Jan-2025
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Overview
Market Insights Snapshot
Echo Electuary has shown varied performance across different product categories in the state of Oregon. In the Concentrates category, the brand maintained a relatively strong presence, starting at rank 9 in October 2024 and improving to rank 7 in November. However, a notable decline occurred by January 2025, where the brand fell to rank 19. This drop coincides with a significant decrease in sales, from $194,053 in October to $87,697 in January, highlighting a potential area of concern for the brand's market strategy in this category.
In the Vapor Pens category, Echo Electuary also experienced fluctuations in its ranking within Oregon. The brand held a steady position at rank 11 in both October and November 2024, before slipping to rank 17 in December and further to rank 19 in January 2025. Despite the downward trend in rankings, the sales figures indicate a more gradual decline, suggesting that while competition may have intensified, the brand still retains a solid customer base. The absence of Echo Electuary in the top 30 brands for any month would have been a red flag; however, maintaining a presence, albeit lower, indicates resilience in a competitive market.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Echo Electuary has experienced a notable shift in its market position over the past few months. Starting from a strong 11th rank in October and November 2024, Echo Electuary saw a decline to 17th in December and further down to 19th by January 2025. This downward trend in rank is accompanied by a decrease in sales, which contrasts with the performance of competitors like Bobsled Extracts, which improved its rank from 18th to 14th in December before settling at 17th in January, indicating a more stable sales trajectory. Similarly, Sauce Essentials maintained a relatively consistent presence in the rankings, fluctuating slightly but ending January 2025 at 18th, just ahead of Echo Electuary. Meanwhile, Private Stash and Feel Goods have remained outside the top 20 for most of this period, suggesting that while Echo Electuary faces challenges, it still holds a competitive edge over some brands. These insights highlight the dynamic nature of the vapor pen market in Oregon and underscore the importance for Echo Electuary to strategize effectively to regain its earlier momentum.
Notable Products
In January 2025, the top-performing product for Echo Electuary was the Green Crack Live Nectar Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 859 units. Following closely was the Lemonband Live Nectar Cartridge (1g), ranked second, and the Peach Kush Live Nectar Cartridge (1g) at third. The Rainbow Gummiez Live Nectar Cartridge (1g) and Grape Pie Live Nectar Cartridge (1g) completed the top five, ranking fourth and fifth respectively. Compared to previous months, these products have maintained a consistent upward trajectory, indicating a strong preference for the Vapor Pens category. Notably, this marks a significant rise in demand for these specific products, as they were not ranked in the preceding months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
