.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Effin' Edibles has shown a notable upward trend in its market performance across various states, particularly in the Edibles category. In Illinois, the brand made a significant leap from being ranked 34th in October 2024 to 24th by December 2024, maintaining this position into January 2025. This consistent improvement reflects a growing consumer base and increased brand recognition within the state. The brand's sales in Illinois also saw a substantial rise, peaking in December before slightly declining in January. The absence from the top 30 in October highlights a commendable recovery and strategic growth in subsequent months.
Similarly, in Massachusetts, Effin' Edibles climbed from 41st in October 2024 to 21st by January 2025. This ascent is indicative of the brand's expanding influence and appeal in the Massachusetts market. The brand's rank improvement in Massachusetts is particularly impressive given the competitive nature of the state's edibles market. The consistent increase in sales figures from October to January suggests that Effin' Edibles has successfully captured consumer interest and loyalty. Notably, the brand's initial absence from the top 30 in October serves as a backdrop to its swift and effective market penetration in the following months.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Illinois, Effin' Edibles has demonstrated a notable upward trajectory in terms of rank and sales over the past few months. Starting from a rank of 34 in October 2024, Effin' Edibles improved to 28 in November and further climbed to 24 by December, maintaining this rank into January 2025. This upward movement indicates a strengthening position in the market, likely driven by strategic marketing efforts or product innovations. In contrast, Tastebudz and Daze Off have shown less consistent performance, with Tastebudz fluctuating between ranks 24 and 26, and Daze Off maintaining a relatively stable presence around rank 22, albeit with a dip to 25 in November. Meanwhile, The Botanist made a significant leap from rank 33 in December to 25 in January, suggesting a potential emerging threat. Midweek Friday also exhibited volatility, peaking at rank 21 in November before settling at 23 in January. Effin' Edibles' consistent rise in rank and sales amidst these fluctuations highlights its growing appeal and competitive edge in the Illinois edible market.
Notable Products
In January 2025, THC/CBN 2:1 Goodnight Grape Gummies 10-Pack maintained its top position as the leading product for Effin' Edibles, achieving a sales figure of 4217. Effin' Chillin' - CBD/THC 1:1 Hybrid Razz Gummies 10-Pack held steady at the second spot, consistent with its ranking in December 2024. Sleep - THC/CBN 2:1 Goodnight Grape Gummies 20-Pack made a significant leap to third place, showing a strong performance after not being ranked in the previous months. CBG/THC 2:1 Sativa Social Citrus Gummies 20-Pack climbed to fourth place, improving from its fifth-place ranking in November 2024. Chillin - CBD/THC 1:1 Relaxing Razz Gummies 10-Pack experienced a slight drop to fifth place from its third-place position in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
