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Oct-2024
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Overview
Market Insights Snapshot
Electraleaf has demonstrated notable performance in the New York market, particularly within the Flower category. Over the past few months, their ranking has seen slight fluctuations but remains strong, moving from 6th place in July 2024 to 8th place by October 2024. This consistency in ranking suggests a steady demand for their flower products, despite a brief dip to 9th place in September. In the Pre-Roll category, Electraleaf made significant progress, climbing from 21st position in July to 17th in October. This upward trend in Pre-Rolls could indicate an increasing consumer preference for their products in this category. However, it's worth noting that Electraleaf's presence in the Vapor Pens category has not been as strong, with rankings consistently outside the top 50, peaking at 53rd in July and dropping to 60th by October.
Notably, Electraleaf's sales figures in the New York market reflect the brand's performance across different categories. While their Flower sales remained robust, the Vapor Pens category did not achieve similar success, which might suggest a need for strategic adjustments or product innovation in that segment. The Pre-Roll category, on the other hand, showcased an impressive sales increase, particularly from August to October, aligning with their improved rankings. This growth trajectory in Pre-Rolls could be leveraged for further market penetration. The absence of Electraleaf in the top 30 rankings for Vapor Pens highlights a potential area for growth and exploration, as achieving a top 30 position could significantly enhance their market visibility and consumer reach in New York.
Competitive Landscape
In the competitive landscape of the New York flower category, Electraleaf has experienced notable fluctuations in its market position over the past few months. Starting from a strong 6th place in July 2024, Electraleaf saw a dip to 9th place by September, before slightly recovering to 8th in October. This movement indicates a competitive pressure from brands like Rythm, which consistently improved its rank from 9th to 6th, and Leal, which made a significant leap from 27th to 9th. Despite these challenges, Electraleaf maintained a competitive edge over Rolling Green Cannabis, which fell from 9th to 10th place. The sales trends reflect a similar competitive dynamic, with Electraleaf's sales peaking in August before experiencing a slight decline, contrasting with the upward sales trajectory of Rythm. These insights suggest that while Electraleaf remains a key player, it faces increasing competition from both established and emerging brands in the New York market.
Notable Products
In October 2024, the top-performing product for Electraleaf was the Super Lemon Diesel Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from the previous two months with sales of 2,086 units. Super Lemon Diesel (3.5g) in the Flower category climbed back to the second position, showing a notable increase from third place in September. ATF (3.5g) entered the rankings for the first time in October, securing the third spot in the Flower category. Bernie HanaButter Pre-Roll (1g) held steady at fourth place, consistent with its September ranking. Godfather OG (3.5g) also appeared in the top five for the first time, ranking fifth in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
