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Nov-2024
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Overview
Market Insights Snapshot
Electraleaf's performance in the New York market has shown varied results across different product categories. In the Flower category, Electraleaf demonstrated a strong presence, maintaining a rank within the top 10 for two consecutive months before dropping to 13th in November 2024. This decline in ranking was accompanied by a decrease in sales, suggesting potential challenges or increased competition in this category. Conversely, in the Pre-Roll category, Electraleaf experienced fluctuations, peaking at 16th in September before returning to 23rd by November. This pattern indicates a volatile market presence, with sales showing a corresponding dip during the same period.
In the Vapor Pens category, Electraleaf did not rank within the top 30, highlighting a significant area for potential improvement. The brand's ranking hovered around the 60s, with a slight decline observed from August to November. This consistent low ranking suggests that Electraleaf faces stiff competition or lacks market penetration in this segment within New York. The brand's overall performance across categories in New York indicates strengths in traditional products like Flower, while newer product forms like Vapor Pens may require strategic enhancements to capture a larger market share.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Electraleaf has experienced notable fluctuations in its market position over recent months. Starting from a rank of 7th in August 2024, Electraleaf saw a dip to 9th in September, a recovery to 7th in October, and then a decline to 13th in November. This volatility is contrasted by brands like Grassroots, which improved from being outside the top 20 in September to 12th in November, and Platinum Reserve, which maintained a relatively stable presence, ranking 5th in September and 11th in November. Meanwhile, FlowerHouse New York experienced a downward trend, falling from 5th in August to 15th in November. Despite Electraleaf's sales peaking in October, the brand's overall downward trend in rank suggests increased competition and market dynamics that may require strategic adjustments to regain its earlier standing.
Notable Products
In November 2024, Electraleaf's top-performing product was the Bernie HanaButter Pre-Roll (1g) in the Pre-Roll category, which climbed to the first rank from fifth in October, with notable sales of 1,271 units. The Runtz Chata (3.5g) in the Flower category debuted strongly at the second rank, while Bubble Bath (3.5g), also in the Flower category, secured the third position. Sour Pebbles Pre-Roll (1g) emerged at the fourth rank, showing a strong entry in the Pre-Roll category. Godfather OG (3.5g) in the Flower category saw a decline, dropping from fourth in October to fifth in November, reflecting a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
