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Dec-2024
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Overview
Market Insights Snapshot
Electraleaf has shown varied performance across different product categories in New York. In the Flower category, the brand maintained a strong presence, although its ranking slipped from 7th in October 2024 to 15th by December 2024. Despite this drop in position, the brand's sales in this category remained relatively robust, indicating a competitive market environment. On the other hand, Electraleaf's performance in the Pre-Roll category also saw a decline, moving from 12th in September to 20th by December. This downward trend might suggest increased competition or shifting consumer preferences in the Pre-Roll market segment.
In the Vapor Pens category, Electraleaf faced challenges in maintaining a top position, as it failed to secure a spot in the top 30 by December 2024, reflecting possible difficulties in gaining traction in this segment. This absence from the rankings highlights a potential area for improvement or strategic adjustment for the brand. The sales figures for Vapor Pens were considerably lower compared to other categories, which could be indicative of either a saturated market or a need for product differentiation. Such trends across different product lines underscore the importance of market adaptability and strategic focus for Electraleaf as it navigates the competitive landscape in New York.
Competitive Landscape
In the competitive landscape of the New York flower category, Electraleaf has experienced notable fluctuations in its ranking and sales performance from September to December 2024. Initially holding a strong position at rank 8 in September, Electraleaf saw a slight improvement to rank 7 in October. However, the subsequent months witnessed a decline, with the brand dropping to rank 14 in November and further to rank 15 in December. This downward trend in rank is mirrored by a decrease in sales, particularly in December. In contrast, Grassroots showed a positive trajectory, climbing from rank 18 in September to 13 in October and maintaining a stable position through December. Meanwhile, Heady Tree made a remarkable leap from outside the top 20 in September to rank 9 in November, indicating a significant surge in market presence. To The Moon maintained a consistent performance, hovering around ranks 14 to 16 throughout the period. The competitive dynamics suggest that while Electraleaf remains a key player, it faces increasing pressure from emerging and established brands, necessitating strategic adjustments to regain its earlier momentum.
Notable Products
In December 2024, the top-performing product for Electraleaf was Sour Pebbles Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one rank with notable sales of 1691 units. Following closely is Runtz Chata (3.5g) in the Flower category, which held the second position after being the top product in November. King Tut (3.5g) also in the Flower category, maintained a strong presence by moving up from fourth in November to third in December. San Juan Flan (3.5g) and Bubble Bath (3.5g) entered the top five for the first time in December, ranking fourth and fifth respectively. This shift in rankings highlights a dynamic change in consumer preferences towards pre-rolls and certain flower products over the last few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
