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Jan-2025
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Overview
Market Insights Snapshot
Elevate Cannabis Co has shown a varied performance across different categories and states, with notable movements in rankings over recent months. In Arizona, the brand's presence in the Flower category has been on the rise, moving from the 41st position in October 2024 to the 32nd in December, before slightly dropping to 34th in January 2025. This upward trend in the latter months of 2024 suggests a strengthening position in the market, although the slight dip in January indicates potential volatility. In contrast, the Pre-Roll category in Arizona has seen more fluctuation, with Elevate Cannabis Co not making the top 30 in October, peaking at 36th in December, and then falling to 47th in January 2025. This inconsistency highlights challenges in maintaining a steady market presence in this category.
In Missouri, Elevate Cannabis Co has maintained a relatively strong performance in the Flower category, consistently ranking within the top 30. The brand achieved its highest rank at 18th in November 2024, before experiencing a decline to 26th by January 2025. Despite this drop, the brand's ability to stay within the top 30 indicates a solid foothold in the Missouri market. The sales trend in Missouri, however, shows a significant decrease from November to January, which could be a point of concern for the brand as it may signal shifting consumer preferences or increased competition. These movements across different states and categories underscore the dynamic nature of the cannabis market and the importance of strategic positioning for sustained success.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Elevate Cannabis Co has experienced notable fluctuations in its market position, with its rank improving from 24th in October 2024 to 18th in November 2024, before declining to 26th by January 2025. This volatility is mirrored in its sales trajectory, which peaked in November 2024 but saw a significant drop by January 2025. In comparison, Cloud Cover (C3) and Sundro Cannabis have maintained relatively stable positions, with Sundro Cannabis even surpassing Elevate Cannabis Co in January 2025. Meanwhile, CAMP Cannabis and Hermit's Delight have shown varied performance, with Hermit's Delight consistently improving its rank to match Elevate Cannabis Co by January 2025. These dynamics suggest that while Elevate Cannabis Co has the potential to climb the ranks, it faces stiff competition and must address the factors contributing to its sales decline to regain a stronger foothold in the Missouri market.
Notable Products
In January 2025, the top-performing product for Elevate Cannabis Co was Headband Cookies (3.5g) in the Flower category, maintaining its consistent first-place ranking from previous months despite a sales figure of 7655. Grapefruit Durban (3.5g) also retained its second-place position in the Flower category, showing strong performance. Hell's OG (3.5g) improved its ranking back to third place after slipping to fourth in December 2024. Cake Crasher Pre-Roll (1g) climbed to fourth place in the Pre-Roll category, marking an improvement from its fifth-place debut in December. Lastly, Star Killer (3.5g) entered the rankings at fifth place in the Flower category, showcasing its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
