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Dec-2024
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Overview
Market Insights Snapshot
Elevate Cannabis Co has shown notable performance in the Arizona market, particularly in the Flower category. Over the last four months of 2024, the brand has climbed from the 53rd position in September to 31st in December, indicating a significant upward trend. This improvement is highlighted by a substantial increase in sales, with December sales reaching $159,131. In the Pre-Roll category, Elevate Cannabis Co also made impressive strides, moving from being unranked in October to 37th place by December. This suggests a growing acceptance and popularity of their products in the Arizona market, although the absence from the October rankings indicates there is still room for growth and consistency in this category.
In Missouri, Elevate Cannabis Co's performance in the Flower category has been more stable, maintaining a strong presence by holding steady at the 18th position from November to December. This consistent ranking reflects a solid foothold in the Missouri market, with sales peaking in November before a slight drop in December. The brand's ability to maintain a top 20 position in Missouri, despite minor fluctuations in sales, demonstrates its resilience and steady consumer base in the region. These trends suggest that while Elevate Cannabis Co is making significant inroads in Arizona, its established presence in Missouri provides a robust foundation for future growth.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Elevate Cannabis Co has shown a notable upward trajectory in its market positioning, moving from a rank of 24 in September and October 2024 to 18 in November and December 2024. This improvement in rank is accompanied by a significant increase in sales, peaking in November before a slight dip in December. In contrast, TwentyTwenty (IL) experienced fluctuating ranks, ending December at rank 20, indicating a less stable performance compared to Elevate Cannabis Co. Meanwhile, C4 / Carroll County Cannabis Co. and Nuthera Labs both saw a decline in their rankings, with C4 dropping from 14 in September to 19 in December, and Nuthera Labs moving from 15 to 17 over the same period. Daybreak Cannabis also experienced a downward trend, ending December at rank 16. These shifts suggest that Elevate Cannabis Co is gaining competitive ground in Missouri, potentially capturing market share from these other brands.
Notable Products
In December 2024, Elevate Cannabis Co's top-performing product was Headband Cookies (3.5g) in the Flower category, maintaining its number one rank consistently from previous months with a notable sales figure of 13,393. Grapefruit Durban (3.5g) also held steady in the second position, showcasing strong performance within the Flower category. Star Killer Pre-Roll (1g) made a significant debut in December, securing the third position in the Pre-Roll category. Hell's OG (3.5g) experienced a drop, moving from third to fourth place, indicating a decline in sales momentum. Lastly, Headband Cookies Pre-Roll (1g) entered the top five, jumping into fifth place, reflecting an increase in consumer interest in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
