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Dec-2024
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Overview
Market Insights Snapshot
Elevator has demonstrated notable performance across various categories in Saskatchewan, particularly in the Flower and Pre-Roll categories. In the Flower category, Elevator achieved a remarkable ascent, securing the top position in October and November 2024 after being ranked third in September. However, by December, the brand experienced a decline, dropping to the seventh position. This fluctuation highlights a competitive landscape and potential challenges in maintaining market dominance. In contrast, the Pre-Roll category shows a more stable performance, with Elevator maintaining the first position in October and November before slipping slightly to second in December. This suggests a strong consumer preference and consistent demand for Elevator's Pre-Roll products in the region.
In the Vapor Pens category, Elevator made a late entry into the top 30 rankings, appearing for the first time in November at the 30th position and slightly improving to the 29th position in December. This indicates a growing presence in the Vapor Pens market, although there is still significant room for improvement. The absence of rankings in September and October suggests that Elevator was not a major player in this category during those months, which could be viewed as a potential area for growth. Overall, Elevator's performance in Saskatchewan reflects a strong foothold in certain categories while highlighting opportunities for expansion and increased market penetration in others.
Competitive Landscape
In the competitive landscape of Saskatchewan's Pre-Roll category, Elevator has demonstrated a remarkable performance trajectory from September to December 2024. Initially ranking 8th in September, Elevator surged to the top position in October and November, before slightly dropping to 2nd place in December. This upward trend signifies a robust growth in brand recognition and consumer preference, likely driven by strategic marketing and product quality. Elevator's sales figures have consistently outpaced those of competitors such as MTL Cannabis, which saw a decline from 3rd to 6th place by December, and Bold, which improved its rank from 12th to 4th but still trails behind Elevator. These dynamics suggest that while competitors are making strides, Elevator's rapid ascent and sustained high sales volumes position it as a formidable leader in the market.
Notable Products
In December 2024, the Indica Pre-Roll 0.5g emerged as the top-performing product for Elevator, regaining its number one rank from September with notable sales of 3004 units. The Sativa Pre-Roll 0.5g, which had been leading in October and November, slipped to the second position with 2809 units sold. The Fives Pre-Roll 5-Pack 2.5g maintained a consistent third place across the last four months, ending December with 2084 units in sales. The Indica Pre-Roll 5-Pack 2.5g held steady in fourth place from October through December. Notably, the Pink Diesel Blunts Pre-Roll 5-Pack 2.5g, which entered the rankings in November, retained its fifth position in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
