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Nov-2024
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Overview
Market Insights Snapshot
In the province of Saskatchewan, Elevator has demonstrated notable performance across different product categories. The brand's Flower category saw a commendable improvement, moving from a rank of 9 in September 2024 to 4 by November 2024. This upward trajectory is indicative of a strong market presence and increasing consumer preference. However, the Vapor Pens category did not rank within the top 30 until November, when it appeared at position 31, suggesting potential growth areas or a need for strategic adjustments in this segment. These rankings reflect Elevator's dynamic positioning within the province's competitive landscape.
The Pre-Roll category for Elevator in Saskatchewan also showed impressive gains, ascending from rank 14 in August 2024 to a consistent 4 by October and November 2024. This significant leap underscores the brand's strength and appeal in this category. Despite these successes, the absence of Elevator in the top 30 for Vapor Pens prior to November highlights a gap that could be explored for future growth opportunities. Overall, Elevator's performance across these categories suggests a robust and adaptable strategy, yet there remains room for expansion and increased market penetration in certain segments.
Competitive Landscape
In the competitive landscape of the Flower category in Saskatchewan, Elevator has shown a dynamic performance over the past few months. Starting from a rank of 5th in August 2024, Elevator experienced a dip to 9th in September, but quickly rebounded to 6th in October and further improved to 4th by November. This upward trajectory suggests a positive reception in the market, potentially driven by strategic adjustments or product offerings. However, Elevator faces stiff competition from brands like FIGR, which surged from 15th to 2nd place by November, indicating a significant increase in market share. Meanwhile, Divvy and Space Race Cannabis have consistently maintained top positions, with Space Race Cannabis notably dropping from 1st to 5th in November, possibly opening opportunities for Elevator to capture more market share. These shifts highlight the competitive volatility in the Saskatchewan Flower market, emphasizing the need for Elevator to continually innovate and adapt to maintain its upward momentum.
Notable Products
In November 2024, Fives Pre-Roll 5-Pack (2.5g) emerged as the top-performing product for Elevator, climbing from its previous fourth rank in October to first, with sales reaching 2199 units. Sativa Pre-Roll (0.5g), which was the leader in October, dropped to the second position. Indica Pre-Roll (0.5g) maintained a strong presence, albeit slipping to third place from its second position in October. Indica Pre-Roll 5-Pack (2.5g) saw a decline in rank, moving down to fourth place from third in October. Sativa Pre-Roll 5-Pack (2.5g) re-entered the rankings at fifth place, having been absent in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
