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Oct-2024
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Overview
Market Insights Snapshot
Elevator's performance in the Saskatchewan market has shown notable fluctuations across different product categories over the past few months. In the Flower category, Elevator maintained a steady rank of 6th in both July and August 2024. However, the brand experienced a decline in September, dropping to 11th, before slightly recovering to 10th in October. This movement indicates some volatility in the Flower market, possibly due to increased competition or shifts in consumer preferences. Despite the rank fluctuations, the sales figures show a downward trend from July to September, with a slight uptick in October, suggesting a potential stabilization or recovery in the category.
In contrast, Elevator's performance in the Pre-Roll category in Saskatchewan has been more positive. Starting at 18th place in July, the brand improved its position consistently over the following months, reaching 9th place by October. This upward trajectory is accompanied by a significant increase in sales, particularly from September to October, where there was a sharp rise. The consistent improvement in ranking and sales in the Pre-Roll category suggests a successful strategy or product appeal that resonates well with consumers in this segment. The absence of Elevator in the top 30 for certain categories might indicate areas for potential growth or a need for strategic adjustments.
Competitive Landscape
In the competitive landscape of the Flower category in Saskatchewan, Elevator has experienced notable fluctuations in its market position over the past few months. Starting strong in July 2024 with a rank of 6, Elevator maintained this position in August before slipping to 11 in September and slightly recovering to 10 in October. This decline in rank coincides with a downward trend in sales, indicating potential challenges in maintaining customer loyalty or facing increased competition. Meanwhile, competitors like FIGR have shown impressive growth, climbing from 23rd in July to 7th by October, suggesting a significant increase in market traction. Similarly, Hiway made a substantial leap from 37th to 11th during the same period, highlighting a competitive threat. EastCann has shown consistency, maintaining a top 10 position throughout, which may suggest a stable consumer base. For Elevator, these dynamics underscore the importance of strategic marketing and product differentiation to regain and sustain a higher market rank.
Notable Products
In October 2024, the top-performing product from Elevator was the Indica Pre-Roll 5-Pack (2.5g), which climbed to the number one rank with sales reaching 1827 units. The Fives Pre-Roll 5-Pack (2.5g) slipped to the second position despite maintaining strong sales of 1815 units. The Hybrid Pre-Roll 7-Pack (3.5g) improved its ranking from fifth to third place, indicating a significant increase in consumer preference. The Sativa Pre-Roll 5-Pack (2.5g) dropped to fourth place, showing a decline from its previous third-place ranking in September. A noteworthy entry is the Oreoz Mint Kush Pre-Roll 10-Pack (5g), debuting at the fifth position, marking its first appearance on the leaderboard.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
