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Sep-2024
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Overview
Market Insights Snapshot
Ellevia's performance in the Concentrates category shows notable fluctuations across different provinces in Canada. In Alberta, the brand experienced a promising upward trend from June to August 2024, moving from the 39th position to just outside the top 30, but then slightly declined in September to the 35th spot. This indicates a potential challenge in maintaining consistent growth in this competitive market. On the other hand, in Ontario, Ellevia maintained a relatively stable presence within the top 30, ranking 25th in June and July, dipping to 28th in August, and slightly recovering to 27th in September. This stability in Ontario suggests a more established foothold in the market, albeit with room for improvement to climb higher in the rankings.
One interesting aspect of Ellevia's performance is the sales trajectory in these regions. In Alberta, despite not breaking into the top 30, the brand's sales showed significant growth from June to August, though this momentum did not sustain into September. This could imply that while sales were increasing, the competition in Alberta was intense, preventing Ellevia from climbing higher in the rankings. Conversely, in Ontario, sales figures remained relatively consistent throughout the months, indicating a steady demand for their products. The slight dip in rankings during August might have been influenced by market dynamics or increased competition, but the recovery in September suggests resilience and potential for further growth if market conditions are favorable.
Competitive Landscape
In the competitive landscape of the concentrates category in Ontario, Ellevia has demonstrated a stable yet slightly fluctuating performance in terms of rank and sales from June to September 2024. Ellevia maintained a consistent rank of 25 in June and July, dropped to 28 in August, and slightly improved to 27 in September. This indicates a competitive pressure from brands like HASHCO, which consistently held a higher rank than Ellevia, despite a similar sales trajectory. Meanwhile, 3Saints showed a positive trend, improving their rank from 28 in June to 26 in September, surpassing Ellevia in the latter months. The sales figures reflect these rank changes, with Ellevia's sales peaking in July before experiencing a dip in August, then recovering in September. This suggests that while Ellevia is holding its ground, there is a need for strategic initiatives to enhance its market position against competitors like Purple Hills and Chillum, which are also vying for consumer attention in this dynamic market.
Notable Products
In September 2024, Ellevia's top-performing product was RSO Full Spectrum (1g) in the Concentrates category, maintaining its number one rank consistently from June to September, with sales reaching 1441 units. RSO Full Spectrum (4g) also held its position at rank two throughout these months, showing a notable increase in sales to 833 units in September. RSO Resin (1g) improved its ranking from fourth to third place, despite a slight decrease in sales figures compared to August. Icy Mint RSO (1g) experienced a drop in sales and subsequently fell from third to fourth place. A new entry, CBD/THC 1:1 - Balanced RSO Applicator (1g), debuted in September at the fifth position with 15 units sold, indicating potential for growth in future months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
