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Nov-2024
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Overview
Market Insights Snapshot
Ellevia's performance in the Concentrates category has shown variability across different regions, with notable trends in both Alberta and Ontario. In Alberta, Ellevia has struggled to break into the top 30, consistently ranking in the low 30s over the past few months, which suggests a challenging market position. Despite this, there is a positive trend in sales figures, with a notable increase from September to November. This upward movement in sales, despite not being in the top 30, indicates a potential for future growth if they can leverage their increasing market presence.
Conversely, in Ontario, Ellevia has made significant strides, climbing from rank 29 in August to 22 by November. This upward trajectory in the rankings aligns with a consistent increase in sales, indicating a strengthening foothold in the Ontario market. The brand's ability to improve its position within the top 30 suggests effective strategies in a competitive market. The difference in performance between Alberta and Ontario highlights the varying market dynamics and consumer preferences, which could be crucial for Ellevia's strategic planning moving forward. Understanding these regional differences is key to capitalizing on growth opportunities and addressing challenges in less favorable markets.
Competitive Landscape
In the Ontario concentrates market, Ellevia has shown a promising upward trend in its rankings over the past few months. Starting from a rank of 29th in August 2024, Ellevia has climbed to 22nd by November 2024, indicating a positive trajectory in market presence. This improvement in rank is accompanied by a steady increase in sales, suggesting effective market strategies and growing consumer preference. In contrast, RAD (Really Awesome Dope) has experienced a decline, dropping from 19th to 25th, with a corresponding decrease in sales, which could potentially benefit Ellevia as consumers explore alternative brands. Meanwhile, Purple Hills and 3Saints have shown fluctuating ranks, with 3Saints notably improving to 19th, potentially posing a competitive challenge. Sauce Rosin Labs maintains a relatively stable position, but Ellevia's consistent growth could position it as a stronger contender in the coming months. This evolving landscape highlights the dynamic nature of the concentrates market in Ontario, where strategic positioning and consumer engagement are key to sustaining growth.
Notable Products
In November 2024, the top-performing product for Ellevia was the RSO Full Spectrum (1g) in the Concentrates category, maintaining its rank at number 1 with notable sales of 1780 units. The RSO Full Spectrum (4g) also held steady in the second position, showing a consistent performance across the months. RSO Resin (1g) remained third, indicating stable demand since September 2024. Icy Mint RSO (1g) retained its fourth place, although its sales figures have been declining since August 2024. The CBD/THC 1:1 - Balanced RSO Applicator (1g) appeared in the rankings for the first time in September 2024 but did not maintain a rank in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
