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Oct-2024
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Overview
Market Insights Snapshot
Embody has shown a consistent presence in the beverage category within the province of Ontario. Over the months from July to October 2024, the brand has gradually improved its ranking, moving from 27th to 25th place. This upward trend indicates a positive reception and growing consumer interest in their products. Despite a dip in sales in September, where sales figures dropped to 19,437, Embody managed to recover in October, suggesting resilience and effective market strategies in the face of fluctuating demand.
However, it is worth noting that Embody's presence is not as strong in other regions or categories, as they did not appear in the top 30 brands in any other state or category during the same period. This could be seen as a limitation in their market reach or a strategic focus on the Ontario beverage market. The absence from other rankings might highlight potential areas for growth or diversification that the brand could explore to expand its footprint beyond its current stronghold. By understanding these dynamics, stakeholders can better assess where Embody stands and where opportunities for expansion might lie.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Embody has shown a steady improvement in its rankings from July to October 2024, moving from 27th to 25th place. This upward trend indicates a positive reception and growing market presence, despite facing stiff competition. Notably, Deep Space has seen a decline in rank from 17th to 23rd, which could suggest a shift in consumer preference or market dynamics that Embody might capitalize on. Meanwhile, Zele and Kiss have fluctuated in their rankings, with Zele dropping from 20th to 24th and Kiss showing a recovery from 32nd to 26th. These movements highlight the volatility in the market, where Embody's consistent rank improvement could be a strategic advantage. As Embody continues to solidify its position, understanding these competitive dynamics could provide valuable insights for further growth and market penetration.
Notable Products
In October 2024, the top-performing product from Embody was the CBD/THC Peach + Ginger White Sparkling White Tea (40mg CBD, 2mg THC, 355ml), maintaining its number one rank consistently since July 2024, with notable sales of 2,033 units. The CBD/THC Blood Orange + Rosemary Tea (40mg CBD, 2mg THC, 355ml) also held steady in the second position across the same period. Despite a dip in sales during August, the Blood Orange + Rosemary Tea showed a recovery in October with 790 units sold. Both products are part of the Beverage category, indicating a strong preference for this category among consumers. The consistent rankings suggest a stable demand for these specific flavors from Embody's product line.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
