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Jan-2025
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Overview
Market Insights Snapshot
Embody has shown consistent performance in the Beverage category within Ontario. Over the period from October 2024 to January 2025, Embody improved its ranking from 25th to 23rd, demonstrating a positive trend in market penetration and consumer preference. The brand's sales trajectory also reflects this upward movement, as there was a noticeable increase in sales from October to December, before a slight dip in January. This suggests that while Embody is gaining traction, there may be seasonal or market-specific factors influencing monthly sales fluctuations.
Despite the positive developments in Ontario, Embody's absence from the top 30 rankings in other states or provinces indicates challenges in expanding their market presence beyond this region. The consistent ranking within Ontario's Beverage category highlights a strong foothold in this particular market, but the lack of visibility elsewhere might suggest potential areas for growth or the need for strategic adjustments to capture a broader audience. This regional focus could be both an opportunity and a limitation, depending on the brand's long-term goals and resource allocation for market expansion.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Embody has shown a modest upward trend in rankings from October 2024 to January 2025, moving from 25th to 23rd place. This improvement, albeit slight, indicates a positive reception in the market. Notably, Deep Space experienced a significant jump in December, reaching 19th place, which suggests a competitive threat to Embody's upward trajectory. Meanwhile, Palmetto and Zele have shown fluctuations in their rankings, with Palmetto consistently hovering around the 20th position and Zele closely trailing Embody. Green Monke, despite a strong start in October, saw a decline, falling to 25th by January, which could present an opportunity for Embody to capitalize on. These dynamics suggest that while Embody is making strides, the competitive environment remains challenging, necessitating strategic efforts to maintain and improve its market position.
Notable Products
In January 2025, the top-performing product for Embody was the CBD/THC Peach + Ginger White Sparkling White Tea (40mg CBD, 2mg THC, 355ml) in the Beverage category, maintaining its number one rank consistently from October through January. It achieved sales of 2,011 units in January, reflecting a slight increase from the previous month. The CBD/THC Blood Orange + Rosemary Tea (40mg CBD, 2mg THC, 355ml) also held steady in the second position across the same period, with sales of 1,134 units in January. Notably, both products have shown stable rankings, indicating strong and consistent consumer preference. These top two beverages have dominated their category without fluctuation in their rankings over the past four months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
