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Sep-2024
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Overview
Market Insights Snapshot
In the beverage category, Embody has shown a steady, albeit modest, improvement in its rankings within Ontario. Starting at 27th place in June 2024, the brand managed to climb to 25th place by September 2024. This upward movement indicates a positive reception and growing market presence, despite the overall sales decline from August to September. Such a trend suggests that while Embody is making strides in visibility and consumer interest, there may be external factors or seasonal influences affecting sales volume.
Across other states and categories, Embody's absence from the top 30 rankings could be seen as a challenge or an opportunity, depending on the perspective. The lack of presence in these rankings highlights areas where the brand might need to increase its market penetration or adjust its strategies to better align with consumer preferences. This pattern of performance underscores the competitive nature of the cannabis market and the importance of strategic positioning to gain traction in diverse geographical areas.
```Competitive Landscape
In the competitive landscape of the Ontario beverage category, Embody has shown a steady improvement in rank over the past four months, moving from 27th in June 2024 to 25th by September 2024. This upward trend is notable, especially when compared to competitors like Voila!, which also improved its ranking but remained behind Embody, climbing from 32nd to 27th. Meanwhile, Zele experienced a decline, dropping from 15th to 23rd, indicating a potential opportunity for Embody to capture more market share as Zele's sales decreased significantly. Sheeesh! also presents an interesting case, as it was absent from the top 20 rankings in July but managed to re-enter in August and maintain its position in September, suggesting a volatile market presence. Additionally, Hover Beverages showed some fluctuation, briefly surpassing Embody in August before dropping back in September. These dynamics highlight Embody's consistent performance and potential for growth amidst fluctuating competitors in the Ontario beverage market.
Notable Products
In September 2024, Embody's top-performing product was the CBD/THC Peach + Ginger White Sparkling White Tea (40mg CBD, 2mg THC, 355ml) in the Beverage category, maintaining its number one rank consistently from June through September with sales reaching 2026 units. The CBD/THC Blood Orange + Rosemary Tea (40mg CBD, 2mg THC, 355ml) also held onto its second-place position in the Beverage category across the same period, although its sales dropped significantly to 117 units in September. This consistent ranking suggests a strong brand loyalty and product satisfaction among consumers, despite the decline in sales for the Blood Orange + Rosemary Tea. The stability in rankings over the months indicates that Embody's product offerings have a steady consumer base. Notably, while the Peach + Ginger White Tea saw a slight decrease from August's peak, it remains a clear favorite among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
