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Oct-2024
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Overview
Market Insights Snapshot
Emerald Fields Cannabis has experienced notable shifts in its performance across various product categories in Oregon. In the Flower category, the brand saw a significant decline in its rankings over the months, starting at a strong third place in July 2024 and dropping to eighteenth by October 2024. This downward trend is accompanied by a decrease in sales from $761,096 in July to $366,190 in October, indicating a potential challenge in maintaining its market position. Such a drop out of the top 10 could suggest increased competition or changing consumer preferences in the Flower category within the state.
In contrast, the Pre-Roll category for Emerald Fields Cannabis in Oregon shows a more pronounced struggle to maintain a competitive edge. The brand's rank fell from nineteenth in July 2024 to forty-second by October 2024, indicating that it was no longer within the top 30 brands in the state by the end of the period. This further decline in ranking, along with a noticeable reduction in sales from $194,690 in July to $68,071 in October, highlights a significant loss of market share. The absence from the top 30 brands in October could reflect a need for strategic adjustments to regain traction in the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Emerald Fields Cannabis has experienced a notable decline in rank from July to October 2024, dropping from 3rd to 18th position. This downward trend in rank is mirrored by a decrease in sales over the same period. In contrast, Cold Frame Farms has shown a remarkable improvement, climbing from 84th to 17th place, suggesting a significant boost in their market presence and sales. Meanwhile, Focus North and Cannabis Nation INC have maintained relatively stable positions, with slight fluctuations, indicating steady performance. The competitive dynamics in Oregon's flower market highlight the need for Emerald Fields Cannabis to reassess its strategies to regain its former high-ranking position and counter the rising competition from brands like Cold Frame Farms.
Notable Products
In October 2024, the top-performing product for Emerald Fields Cannabis was PG-13 Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from September with sales of 3,378 units. Blue Dream (Bulk) in the Flower category secured the second position, marking its debut in the rankings. Trop Santos Pre-Roll 2-Pack (2g) followed closely in third place, also entering the top ranks for the first time. Forbidden Fruit (Bulk) and Mimosa Pre-Roll 10-Pack (7.5g) rounded out the top five, both new entries in the rankings. This month saw a notable shift, with several new entrants making significant impacts in their respective categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
