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Jan-2025
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Overview
Market Insights Snapshot
Emerald Fields Cannabis has shown a dynamic performance across various categories and states, with notable fluctuations in their rankings. In the state of Oregon, the brand's Flower category experienced a significant drop from ranking 5th in November 2024 to 20th by January 2025. This decline is noteworthy, as it indicates a substantial decrease in their market presence within this category. Despite this downturn, the Pre-Roll category in Oregon saw a positive trend, with Emerald Fields Cannabis improving its ranking from 46th in November 2024 to 32nd by January 2025. This upward movement suggests a growing consumer preference or strategic marketing efforts that have bolstered their position in the Pre-Roll segment.
While the Flower category's decline in Oregon might be concerning, the brand's ability to break into the top 30 in the Pre-Roll category by January 2025 is a positive indicator of their adaptability and potential for growth. The absence of a top 30 ranking in the Flower category by December 2024 and January 2025 highlights a challenge that the brand needs to address to regain its previous standing. Conversely, the steady improvement in the Pre-Roll category could present an opportunity for Emerald Fields Cannabis to capitalize on shifting consumer trends and strengthen their market foothold in Oregon.
Competitive Landscape
In the Oregon flower category, Emerald Fields Cannabis has experienced notable fluctuations in its market position over the past few months. Starting strong in October 2024 with a rank of 6, Emerald Fields Cannabis saw a decline to the 20th position by January 2025. This shift is in contrast to competitors like Frontier Farms, which improved from 28th to 21st, and The Heights Co., which climbed from 30th to 18th in the same period. Meanwhile, Cannabis Nation INC experienced a similar downward trend, dropping from 5th to 22nd. Despite these changes, Emerald Fields Cannabis maintained relatively stable sales figures, suggesting that while its rank has dropped, its customer base remains loyal, albeit with potential room for growth against rising competitors like Urban Canna, which held steady around the mid-teens in rank.
Notable Products
In January 2025, the top-performing product for Emerald Fields Cannabis was the Royal Highness x Pink Runtz Pre-Roll 10-Pack (7.5g), maintaining its number one ranking from December 2024 with impressive sales of 4957 units. The Jealousy Pre-Roll 2-Pack (1g) held steady in second place, showing consistent popularity over the last two months. Bruce Banner x Airheadz Pre-Roll 10-Pack (7.5g) entered the rankings at third place, indicating a strong debut in the new year. Cake Crasher (1g) improved its position from fifth in December to fourth in January, while Stoopid Fruit (14g) rounded out the top five, making its first appearance in the rankings. These shifts suggest a growing consumer preference for pre-rolls, with notable stability in the top two rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
