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Oct-2024
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Overview
Market Insights Snapshot
Emerald Sky has shown consistent performance in the California market within the Edible category. Over the months from July to October 2024, the brand maintained a steady presence, ranking 12th through July to September before experiencing a slight dip to 13th in October. This minor change in ranking suggests a stable market presence, although the decrease in sales from $616,787 in July to $596,907 in October indicates a subtle downward trend that might be worth monitoring for future implications. The consistency in rankings, however, reflects Emerald Sky's strong foothold in the California edibles market, a competitive space where maintaining a top 15 position is indicative of solid consumer loyalty and product appeal.
Notably, the absence of Emerald Sky in the top 30 rankings in other states or provinces for the same period suggests a concentrated market strategy focused primarily on California, or it could indicate challenges in expanding their footprint beyond this region. The lack of presence in other regions might be viewed as a limitation in brand reach or market penetration, which could be a strategic area for growth. Observing how Emerald Sky navigates these dynamics in the coming months, both in maintaining its position in California and potentially entering new markets, will be crucial for stakeholders interested in the brand's expansion and adaptation strategies.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Emerald Sky has demonstrated consistent performance, though it faces stiff competition from several notable brands. Over the past four months, Emerald Sky maintained a steady rank of 12th place from July to September 2024, before slipping to 13th in October. This slight decline in rank suggests increased competition, particularly from brands like Drops, which improved its position from 11th to 10th, and Highatus, which consistently held the 10th spot before moving to 11th in October. Despite the rank change, Emerald Sky's sales figures remained relatively stable, indicating a loyal customer base. However, the brand must be cautious of Kiva Chocolate, which improved its rank from 15th to 14th, and Clsics, which showed volatility but remains a potential threat. To maintain its market position, Emerald Sky may need to innovate or adjust its marketing strategies to counter these competitive pressures.
Notable Products
In October 2024, Emerald Sky's top-performing product was Berry Blaze Gummy (100mg) in the Edible category, maintaining its first-place rank consistently over the past four months, with October sales reaching 7,646 units. Melon Thunder Hybrid Gummy (100mg) held the second position, showing an increase in sales from the previous month. Citrus Burst Gummies 10-Pack (100mg) remained steady at third place, although its sales figures have gradually decreased since July. Indica Peanut Butter Dark Chocolate Cups 10-Pack (100mg) stayed in fourth place, with a slight dip in sales compared to September. A new entrant in the rankings, Indica Wild Berry Gummies 10-Pack (100mg), debuted at fifth place with notable sales of 3,902 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
