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Nov-2024
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Overview
Market Insights Snapshot
Emprise Canada has demonstrated varied performance across different provinces and product categories. In Alberta, the brand maintained its position in the top 10 for Capsules, ranking consistently at 6th place from September through November 2024, although they experienced a drop in sales from August to September. Interestingly, they managed to climb into the top 20 for Edibles, securing the 16th position in October and maintaining it in November, which is a positive shift from being outside the top 30 in August. In British Columbia, Emprise Canada has been a strong contender in the Capsules category, holding the 2nd rank consistently from September to November, indicating a solid market presence and growing sales trajectory in this category.
In Ontario, Emprise Canada showed stability in the Capsules category, maintaining a steady 6th place ranking from August through October before improving to 5th place in November. This suggests a gradual strengthening of their market position. However, in the Oil category, the brand fluctuated slightly, peaking at 15th place in October before dropping to 16th in November. Meanwhile, in Saskatchewan, Emprise Canada ranked consistently within the top 4 for Capsules, with a notable improvement from 4th in September to 3rd in October and November. This reflects a robust performance in the province, despite some sales fluctuations. Overall, these movements highlight Emprise Canada's strategic foothold in the Capsules market across multiple provinces while indicating areas for potential growth in other categories.
Competitive Landscape
In the competitive landscape of the Capsules category in Ontario, Emprise Canada has shown a steady performance with a consistent rank of 6th place from August to October 2024, before improving to 5th place in November 2024. This upward movement indicates a positive trend in sales, contrasting with Vortex Cannabis Inc., which experienced a decline from 4th to 7th place over the same period. Meanwhile, Tweed maintained a strong position, consistently ranking 3rd, suggesting a stable market presence. Glacial Gold also remained a formidable competitor, holding onto the 4th spot in November after a brief dip to 5th in October. Notably, Indiva demonstrated significant growth, climbing from 9th to 6th place, which could pose a future challenge for Emprise Canada if this trend continues. Overall, Emprise Canada's slight improvement in rank amidst fluctuating performances by competitors highlights its potential to further capitalize on market opportunities in the coming months.
Notable Products
In November 2024, the top-performing product for Emprise Canada was THC Light Year Softgels 30-Pack (300mg) in the Capsules category, reclaiming the number one rank with notable sales of 4066 units. Rapid- Blue Raz Indica Gummy (10mg) in the Edible category rose to the second position, showing a significant climb from fourth place in October. Rapid - Grape Sativa Soft Chew (10mg), another Edible, experienced a slight drop, moving from the top position in October to third place in November. CBD/THC 1:1 Softgels 15-Pack maintained a steady presence, ranking fourth in November, down from third in October. The CBN/CBD 1:5 Softgels 30-Pack held its position at fifth, consistent with its ranking from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
