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Jan-2025
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Overview
Market Insights Snapshot
Emprise Canada's performance across various categories and provinces has shown notable trends. In Alberta, the brand's presence in the Capsules category has seen a positive trajectory, climbing from a ranking of 7th in November 2024 to 4th by January 2025, indicating a strengthening market position. However, in the Edible category within the same province, there has been a decline from 13th in both October and November 2024 to 17th by January 2025, suggesting challenges in maintaining its foothold. Meanwhile, in British Columbia, Emprise Canada has consistently secured the 2nd rank in the Capsules category over the months, which highlights their strong hold in this segment. Interestingly, the Oil category saw the brand entering the top 30 for the first time in January 2025 with a 12th rank, indicating a potential area of growth.
In Ontario, Emprise Canada has maintained a steady presence in the Capsules category, consistently holding the 5th position from November 2024 through January 2025. This stability reflects a robust demand for their products in this segment. Conversely, the Oil category in Ontario presents a different picture, with the brand slipping from 17th in October and November 2024 to 20th by January 2025, suggesting a downward trend in this category. In Saskatchewan, Emprise Canada has consistently ranked 3rd in the Capsules category, further emphasizing their strong performance in this segment across multiple provinces. The absence of Emprise Canada from the top 30 in certain categories and months across these provinces could indicate either a strategic focus on specific product lines or challenges in capturing market share in other areas.
Competitive Landscape
In the Ontario capsules category, Emprise Canada has shown a steady performance, maintaining its rank at 5th place from November 2024 to January 2025. This consistency highlights its resilience amidst competitive pressures. Notably, Tweed has consistently held the 3rd position, indicating a significant lead over Emprise Canada, which suggests that Emprise may need to innovate or adjust its strategy to close the gap. Meanwhile, Glacial Gold has slightly outperformed Emprise Canada, moving up to the 4th position by November 2024 and maintaining it through January 2025, suggesting a competitive edge in product appeal or market reach. On the other hand, Indiva trails behind Emprise Canada, consistently ranking 6th, which may provide Emprise with some breathing room in the competitive landscape. The upward trajectory of Decimal, climbing from 10th to 7th place, indicates a rising competitor that could potentially disrupt the current standings if its growth continues. Overall, while Emprise Canada holds a stable position, the dynamic movements of its competitors suggest that maintaining or improving its rank will require strategic efforts to enhance its market share and sales performance.
Notable Products
In January 2025, THC Light Year Softgels 30-Pack (300mg) from Emprise Canada maintained its top position in the Capsules category with sales reaching 3558 units. CBD/THC 1:1 Softgels 15-Pack (150mg CBD, 150mg THC) climbed to the second rank, showing a consistent upward trend from the previous months. Rapid- Blue Raz Indica Gummy (10mg) dropped to the third position in the Edible category after leading in December 2024. Rapid - Grape Sativa Soft Chew (10mg) fell to fourth place, continuing its decline from the first rank in October 2024. CBN/CBD 1:5 Softgels 30-Pack (300mg CBN, 1500mg CBD) remained steady at the fifth position, mirroring its December 2024 rank.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
