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Oct-2024
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Overview
Market Insights Snapshot
Emprise Canada has shown varied performance across different provinces and product categories. In the Capsules category, the brand has consistently ranked in the top 10 across multiple provinces. For instance, in British Columbia, Emprise Canada improved its ranking from fourth in July 2024 to second by October 2024, indicating a strong foothold in this market. Conversely, in Alberta, the brand experienced a slight decline, moving from fourth to sixth place over the same period. This dip in Alberta is mirrored by a decrease in sales, suggesting a potential challenge in maintaining market share. Meanwhile, in Ontario, Emprise Canada maintained a stable position in the sixth rank for Capsules, with a notable increase in sales, reflecting steady consumer demand.
In other categories, Emprise Canada's performance has been mixed. The brand made an appearance in the Edible category in Alberta, ranking 27th in October 2024, but it was absent from the top 30 in the preceding months, highlighting a late entry or a new strategy that might need further development. In the Oil category in Ontario, Emprise Canada improved its ranking from 18th in August to 15th in October 2024, showing positive momentum. However, the absence of rankings in some categories and regions could indicate areas where the brand is either not competing or not yet established enough to break into the top 30. These variations in performance across categories and provinces suggest that while Emprise Canada is solidifying its presence in certain markets, there are opportunities for growth and expansion in others.
Competitive Landscape
In the competitive landscape of the Capsules category in Ontario, Emprise Canada has maintained a steady rank at 6th place from August to October 2024, following a slight dip from 5th place in July. This stability is notable given the dynamic shifts among competitors. For instance, Vortex Cannabis Inc. has shown a remarkable upward trajectory, climbing from 9th place in July to 4th place by October, indicating a significant increase in sales and market presence. Meanwhile, Glacial Gold experienced a minor decline, dropping from 4th to 5th place in October, which could suggest a potential opportunity for Emprise Canada to capitalize on any weaknesses. Additionally, Indiva and Dosecann have shown fluctuating ranks, with Indiva slightly improving from 9th to 7th place, while Dosecann fell from 6th to 8th place by October. These shifts highlight the competitive pressures and opportunities for Emprise Canada to leverage its consistent performance to potentially advance its market position.
Notable Products
In October 2024, the top-performing product for Emprise Canada was THC Light Year Softgels 30-Pack (300mg) in the Capsules category, maintaining its number one rank from September with sales of 2617 units. Following closely was the CBD/THC 1:1 Softgels 15-Pack (150mg CBD, 150mg THC), which held the second position consistently from the previous month. The CBN/CBD 1:5 Softgels 30-Pack (300mg CBN, 1500mg CBD) remained steady in third place, showing an increase in sales figures compared to earlier months. New to the top ranks in the Edible category, Rapid- CBG/THC 1:1 Sour Green Apple Gummies 2-Pack held the fourth position, while the Rapid- Grape Sativa Gummy made its debut in the rankings at fifth place. These rankings highlight a strong preference for softgel products, with a notable rise in interest for edible gummies in the October sales period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
