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Nov-2024
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Overview
Market Insights Snapshot
Encore Edibles has demonstrated a strong presence in the Illinois market, consistently maintaining the 4th rank in the Edible category from August to November 2024. Despite a slight dip in sales in September, the brand has managed to rebound and maintain its position, indicating a stable consumer base in the state. In contrast, the brand's performance in Nevada shows a decline, as it didn't make it into the top 30 rankings for October and November, which could be a point of concern for the brand's market strategy in the region.
Massachusetts has seen a positive trajectory for Encore Edibles, with the brand climbing from the 17th position in August and September to the 13th position by November. This upward movement suggests growing popularity and acceptance among consumers in the state. Meanwhile, in Ohio, Encore Edibles has shown impressive growth, advancing from the 7th position in August to securing the 3rd spot by November. This upward trend in Ohio is mirrored in Maryland as well, where the brand improved its rank from 5th in September to 3rd in both October and November, demonstrating a strong foothold in these states.
Competitive Landscape
In the competitive landscape of the Illinois edibles market, Encore Edibles consistently held the 4th rank from August to November 2024, indicating a stable position amidst fluctuating sales figures. Despite a slight dip in sales from August to September, Encore Edibles managed to maintain its rank, suggesting a loyal customer base. However, the brand faces stiff competition from Wana and Wyld, which have alternated between the 2nd and 3rd positions, showcasing their strong market presence. Notably, Lost Farm improved its rank from 6th to 5th in November, potentially signaling a rising threat to Encore Edibles' position. Meanwhile, Camino showed a positive trajectory by climbing from 8th to 6th place, highlighting the dynamic nature of consumer preferences in this category. These shifts emphasize the need for Encore Edibles to innovate and strengthen its market strategies to enhance its competitive edge.
Notable Products
In November 2024, the top-performing product from Encore Edibles was the Sativa Tropical Mango RSO Gummies 10-Pack (100mg), maintaining its first-place rank from October with sales of 11,545 units. The Indica Sweet Berry Burst Gummies 10-Pack (100mg) climbed to second place, showing a consistent upward trend from fourth in September and third in October. Indica Concord Grape RSO Gummies 10-Pack (100mg) experienced a slight drop, moving from second in October to third in November. Sour Black Cherry RSO Gummies 10-Pack (100mg) held steady at fourth place for the second consecutive month. The Strawberry Gummies 10-Pack (100mg) remained in fifth place throughout the examined months, indicating stable performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
