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Dec-2024
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Overview
Market Insights Snapshot
Encore Edibles has demonstrated consistent performance in the Illinois market, maintaining a steady rank of fourth place in the edibles category from September to December 2024. This stability is complemented by an upward trend in sales, peaking in November before a slight dip in December. Meanwhile, in Maryland, the brand has shown notable improvement, climbing from fifth to third place by October and holding that position through December. This positive movement is reflected in their sales figures, which saw a significant increase in October before a slight decline in December, indicating a strong market presence and consumer demand.
In Massachusetts, Encore Edibles improved its ranking from 17th to 14th from October to November, suggesting a growing acceptance and popularity among consumers in the state. However, in Nevada, the brand only appeared in the top 30 rankings in September, at ninth place, and did not maintain a presence in the subsequent months, indicating potential challenges in sustaining market share. In Ohio, the brand has shown impressive growth, moving from seventh to third place by November, and maintaining this position in December, with a corresponding increase in sales, highlighting a successful strategy in this market.
Competitive Landscape
In the competitive landscape of the Illinois edible market, Encore Edibles consistently held the 4th rank from September to December 2024, indicating a stable position amidst dynamic market shifts. Despite being outpaced by brands like Wyld and Wana, which alternated between the 2nd and 3rd positions, Encore Edibles maintained its rank, suggesting a loyal customer base and steady sales performance. While Lost Farm and Camino showed some movement in rankings, they remained below Encore Edibles, highlighting its competitive edge in maintaining consumer interest. The consistent ranking of Encore Edibles, despite the competitive pressure, underscores its resilience and potential for growth in the Illinois edible market.
Notable Products
In December 2024, the top-performing product for Encore Edibles was the Sativa Tropical Mango RSO Gummies 10-Pack (100mg), maintaining its number one position with sales reaching 13,019 units. The Sour Black Cherry RSO Gummies 10-Pack (100mg) climbed to the second position, demonstrating significant growth from previous months with December sales at 12,998 units. Indica Sweet Berry Burst Gummies 10-Pack (100mg) ranked third, continuing its strong performance with a slight drop from its second position in November. The Indica Concord Grape RSO Gummies 10-Pack (100mg) settled at fourth place, showing a consistent decline from its top position in September. Meanwhile, the Strawberry Gummies 10-Pack (100mg) remained steady at the fifth position throughout the last four months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
