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Oct-2024
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Overview
Market Insights Snapshot
Encore Edibles has demonstrated a consistent performance across various states, particularly in the Edible category. In Illinois, the brand has maintained a steady ranking at 4th place from July through October 2024, indicating a strong foothold in this market. Similarly, Maryland has seen a positive trajectory with Encore Edibles climbing from 5th place in July to 3rd place by October, suggesting increasing consumer preference or effective market strategies. In contrast, Nevada presents a mixed picture; while the brand ranked within the top 10 from July to September, it dropped out of the top 30 in October, highlighting potential challenges or increased competition in that state.
In Massachusetts, Encore Edibles has shown a gradual improvement, moving from 17th place in July to 15th place by October, which may reflect strategic market penetration efforts. Meanwhile, Ohio has been a standout performer for Encore Edibles, with a notable rise from 6th place in July to 4th place in October, alongside a significant increase in sales figures. This upward trend in Ohio could indicate a growing consumer base or successful promotional campaigns. The absence of a ranking in Nevada for October, however, suggests a need for the brand to reassess its strategy in that market to regain its position among the top contenders.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Encore Edibles consistently holds the fourth position from July to October 2024, trailing behind Wyld and Wana, which interchangeably occupy the second and third ranks. Despite maintaining a stable rank, Encore Edibles faces a notable sales gap compared to these leading competitors. While Wyld and Wana have shown fluctuations in sales, Encore Edibles' sales have remained relatively steady, suggesting a loyal customer base but also highlighting potential challenges in capturing additional market share. Meanwhile, Ozone and Lost Farm consistently rank below Encore Edibles, indicating a solid mid-tier positioning for Encore in the Illinois edibles category.
Notable Products
In October 2024, the top-performing product for Encore Edibles was Indica Sweet Berry Burst Gummies 10-Pack (100mg), which ascended from the fourth position in September to claim the top spot, achieving sales of 11,180 units. Indica Concord Grape RSO Gummies 10-Pack (100mg), previously the top-ranked item from July to September, slipped to the second position. Sativa Tropical Mango RSO Gummies 10-Pack (100mg) maintained a consistent performance, holding the third rank across the months. Sour Black Cherry RSO Gummies 10-Pack (100mg) experienced a slight decline, moving from third to fourth place in October. Sativa Sweet Strawberry Gummies 10-Pack (100mg) remained steady in fifth place for the second consecutive month, following its introduction to the rankings in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
