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Aug-2024
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Overview
Market Insights Snapshot
Enliven Edibles has experienced a notable fluctuation in its performance across various states and categories over the past few months. In Illinois, the brand has seen its ranking in the Edibles category shift from 23rd in May 2024 to 25th by August 2024. This indicates a downward trend, which might be concerning for stakeholders. Despite this, the brand managed to stay within the top 30 rankings, suggesting a stable but declining presence in the Illinois market. The decline in rankings is accompanied by a decrease in sales, with August 2024 sales dropping significantly compared to May 2024. This trend highlights potential challenges the brand might be facing in maintaining its market position in Illinois.
While Enliven Edibles maintained a presence in Illinois, it is important to note that the brand did not make it into the top 30 rankings in other states or categories during the same period. This absence from the top 30 in other markets could be seen as a missed opportunity or a gap in market penetration. The consistency of their ranking within the top 30 in Illinois, albeit on a downward trajectory, contrasts with their performance in other regions, suggesting that Enliven Edibles might need to reassess its strategy to achieve broader market success. Stakeholders and potential investors should keep an eye on how the brand responds to these challenges and whether it can turn around its performance in Illinois and expand its footprint in other states.
Competitive Landscape
In the Illinois edible cannabis market, Enliven Edibles has experienced notable fluctuations in its ranking over the past few months, which can be attributed to the competitive landscape. Enliven Edibles started at rank 23 in May 2024, improved to 21 in June, but then saw a decline to 25 by August. This volatility is partly due to the performance of competitors such as Goody Bag, which maintained a relatively stable position around the 23-24 rank, and Revolution Cannabis, which showed a significant improvement from rank 29 in July to 23 in August. Additionally, Kushy Punch and Terra have also been consistent players, with Terra gradually climbing the ranks from 32 in May to 27 in August. These dynamics suggest that while Enliven Edibles has seen a decrease in sales and rank, the market remains highly competitive, with several brands vying for top positions. Understanding these trends can help in strategizing for better market positioning and sales performance.
Notable Products
In August 2024, the top-performing product for Enliven Edibles was Fruity Flintstoned Cereal Bar 5-Pack (100mg), maintaining its first-place ranking from May and climbing back up from the second position in June and July. Cinnamon Toast Munch Crispy Cereal Bar (100mg) secured the second spot, showing significant improvement from its fourth position in July. Snickerdoodle Cookie (10mg) held steady at third place, despite not being ranked in May and July. Peanut Butter Cookies (10mg) dropped to the fourth position from its peak at first place in June. Lastly, Cookies and Cream Cereal Bar 5-Pack (100mg) ranked fifth, with sales figures dipping to 1036 units in August from a high in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
