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Oct-2024
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Overview
Market Insights Snapshot
ErrlKing Concentrates has shown varied performance across different categories and states, with notable trends in the Michigan market. In the Concentrates category, the brand maintained a steady presence within the top 30 rankings from July to October 2024, albeit with a slight decline in sales from $299,583 in August to $163,812 in October. This suggests a potential seasonal dip or increased competition in the market. Meanwhile, in the Vapor Pens category, ErrlKing Concentrates dropped out of the top 30 rankings by September, indicating a more challenging landscape in this segment. Their rank remained stagnant at 38 in both September and October, pointing to the need for strategic adjustments to regain momentum.
The absence of ErrlKing Concentrates from the top 30 in the Vapor Pens category by September is a critical highlight, suggesting that the brand faces significant competition or shifting consumer preferences in Michigan. Despite this, their initial presence in the rankings during July and August indicates that there is potential for recovery with the right market strategies. The brand's ability to maintain a top 30 position in the Concentrates category, despite a drop in sales, reflects a more stable footing in this segment. This stability could serve as a foundation for ErrlKing Concentrates to explore growth opportunities or refine their product offerings to better align with consumer demand in the coming months.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, ErrlKing Concentrates has experienced notable fluctuations in its market position from July to October 2024. Initially ranked 29th in July, ErrlKing Concentrates improved slightly to 28th in August, before dropping to 38th in both September and October. This decline in rank coincides with a significant dip in sales during September, followed by a modest recovery in October. In contrast, Church Cannabis Co. consistently outperformed ErrlKing Concentrates, despite its own declining sales trend, maintaining a higher rank until October when it fell to 37th. Meanwhile, Element and True North Collective have also seen a downward trajectory in both rank and sales, with Element dropping to 39th and True North Collective consistently ranking lower than ErrlKing Concentrates by October. Interestingly, Rkive Cannabis showed resilience, improving its rank to 36th in October, surpassing ErrlKing Concentrates. These dynamics suggest a competitive and volatile market environment, highlighting the need for ErrlKing Concentrates to strategize effectively to regain and sustain a higher market position.
Notable Products
In October 2024, Georgia Pie Cured Resin (1g) from ErrlKing Concentrates emerged as the top-performing product, securing the number one rank with sales reaching 2425 units. The Blue Dream Distillate Cartridge (1g) followed closely in second place, while the Granddaddy Purple Distillate Cartridge (1g) took third. King's Choice - Girl Scout Cookie Distillate Cartridge (1g) maintained a strong presence, ranking fourth. Notably, King's Choice - Banana OG Distillate Cartridge (1g), which previously held the top spot in September, slipped to fifth place in October. This shift in rankings highlights a dynamic change in consumer preferences and product performance within the vapor pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
