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Dec-2024
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Overview
Market Insights Snapshot
Escape Artists has demonstrated a solid performance in the Colorado market, particularly in the Topical category where it consistently held the top rank from September to December 2024. This consistency is a testament to their strong presence and customer loyalty in this category. However, in the Tincture & Sublingual category, they experienced a slight decline, moving from second to third place, which could indicate growing competition or a shift in consumer preferences. Despite this, their sales in December 2024 rebounded significantly from the previous months, suggesting a potential seasonal demand or successful marketing strategy during the holiday season.
In Michigan, Escape Artists maintained a top-five position in the Topical category, although there was a noticeable drop from third to fifth place between October and November 2024. This decline might reflect increased competition or market saturation. Conversely, their performance in Missouri remained stable with a consistent second-place ranking, indicating a strong foothold in the state's Topical market. Meanwhile, in Nevada, the brand improved its standing from fifth to fourth place, showcasing positive momentum and potential for further growth. These movements across states highlight the brand's varying levels of market penetration and competitive positioning in different regions.
Competitive Landscape
In the competitive landscape of the Topical category in Colorado, Escape Artists has consistently maintained its position as the leading brand from September to December 2024, showcasing its strong market presence and consumer preference. Despite a noticeable dip in sales in November, Escape Artists rebounded significantly in December, indicating resilience and effective market strategies. In contrast, Mary's Medicinals, which held the second rank throughout the same period, experienced a substantial sales increase in December, yet it was not enough to challenge Escape Artists' top position. Meanwhile, Mary Jane's Medicinals remained consistently in third place, with sales figures that were significantly lower than both Escape Artists and Mary's Medicinals. This data highlights Escape Artists' robust brand strength and its ability to outperform competitors, even amidst fluctuating sales trends.
Notable Products
In December 2024, the CBD/CBG/THC 2:1:2 Cedar & Black Pepper Relief Cream emerged as the top-performing product for Escape Artists, reclaiming the number one spot with sales hitting 2056 units. The CBD/THC 20:1 Lavender Relief Cream maintained its strong presence, securing the second position, although it previously held the top spot in October. Meanwhile, the CBD/THC 1:1 Lavender Relief Cream experienced a drop to third place after leading in September and November. The CBD/CBG/THC 2:1:2 Rose & Bergamot Relief Cream consistently held the fourth position throughout the last four months. Lastly, the CBD/THC 1:1 Rose & Bergamot Peak Potency Relief Cream maintained its fifth-place ranking from November to December, showing a slight recovery in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
