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Oct-2024
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Overview
Market Insights Snapshot
Escape Artists has shown varied performance across different states and categories, reflecting both areas of strength and opportunities for growth. In Colorado, the brand has consistently dominated the Topical category, maintaining the number one position from July to October 2024. However, their presence in the Pre-Roll category in Colorado is notably absent from the top 30 rankings, indicating a potential area for improvement or a strategic decision to focus on other categories. Meanwhile, in the Tincture & Sublingual category, Escape Artists experienced a notable fluctuation, peaking at the top spot in September before dropping back to fourth in October. This suggests a competitive landscape and the need for strategic positioning to maintain leadership in this segment.
In Michigan and Missouri, Escape Artists has consistently held the third and second positions, respectively, in the Topical category over the same period. This stability underscores the brand's strong foothold and consistent consumer demand in these states. However, in Nevada, there has been a slight dip in their performance, moving from third to fourth and then to fifth, before recovering to fourth place in October. This downward trend, albeit minor, indicates a competitive challenge that could impact their market share if not addressed. Overall, while Escape Artists shows robust performance in certain categories and states, there are clear signals of competitive pressures and areas where the brand could enhance its market strategy.
Competitive Landscape
In the competitive landscape of the Colorado topical cannabis market, Escape Artists has consistently maintained its leading position from July to October 2024, holding the number one rank each month. This stability in rank is notable, especially when compared to competitors like Mary's Medicinals and Mary Jane's Medicinals, which have alternated between the second and third positions. Despite a downward trend in sales over these months, Escape Artists' ability to retain the top spot suggests strong brand loyalty or market penetration. Meanwhile, Mary's Medicinals has shown a steady increase in sales, potentially indicating a growing threat if this trend continues. This competitive dynamic underscores the importance for Escape Artists to innovate and reinforce its market strategy to maintain its leadership amidst rising competition.
Notable Products
In October 2024, the top-performing product for Escape Artists was the CBD/THC 20:1 Lavender Relief Cream, which climbed to the number one spot with sales of 2200 units. Following closely in second place was the CBD/THC 1:1 Lavender Relief Cream, maintaining its consistent ranking from the previous month. The CBD/CBG/THC 2:1:2 Cedar & Black Pepper Relief Cream, which had been leading in August and September, fell to third place in October. The CBD/CBG/THC 2:1:2 Rose & Bergamot Relief Cream remained steady in fourth place, despite a decrease in sales figures. Lastly, the CBD/THC 1:1 Rose & Bergamot Peak Potency Relief Cream re-entered the rankings at fifth place after a hiatus in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
