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Sep-2025
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Overview
Market Insights Snapshot
In the crowded Vapor Pens category, Eureka has shown varied performance across different states. In California, the brand has seen a steady improvement in its rankings, moving from 80th in June 2025 to 59th by September 2025. Despite this upward trend, they still remain outside the top 30, indicating room for growth in this competitive market. On the other hand, in Colorado, Eureka has consistently maintained a strong presence, consistently ranking within the top 15, and even climbing to 11th place by September 2025. This stability in ranking suggests a solid foothold in the Colorado market, contrasting with the challenges faced in California.
Looking at the eastern states, Eureka's performance in Massachusetts has been less promising, as they failed to rank within the top 30 after July 2025. This absence from the rankings indicates potential struggles or a lack of market penetration. Meanwhile, in New York, Eureka has experienced a gradual decline in rankings, moving from 18th in June to 26th by September 2025. Despite this decline, the brand remains within the top 30, suggesting that while they face challenges, they still hold a meaningful position in the New York market.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Eureka has demonstrated a consistent performance, maintaining a steady rank around the 13th to 14th position from June to August 2025, before climbing to 11th place in September. This upward movement in rank suggests a positive reception in the market, despite a slight dip in sales in September compared to the previous months. Notably, Seed & Strain Cannabis Co. consistently outperformed Eureka, maintaining a top 10 position throughout the period, which could indicate stronger brand loyalty or market penetration. Meanwhile, Olio also remained ahead, although it experienced a decline in rank from 7th to 9th place by September. On the other hand, Seed and Smith (LBW Consulting) showed fluctuating ranks, dropping to 13th place in September, which could present an opportunity for Eureka to further solidify its position if it capitalizes on this volatility. Overall, Eureka's stable performance amidst these dynamics highlights its resilience and potential for growth in the competitive Colorado vapor pen market.
Notable Products
In September 2025, Eureka's top-performing product was the Garlic Butter x Egg Roll Infused Pre-Roll (1g) in the Pre-Roll category, which ascended to the number one rank from third place in August, with sales of 1,038 units. The Slid3 - Blackberry Kush x Platinum Bubba Distillate Disposable (1g) in the Vapor Pens category secured the second position, making a notable debut in the rankings. The Slid3 - Mango Haze x Triple Diesel Distillate Disposable (1g) followed closely, ranking third, also making its first appearance. The Slide - Mimosa x Jealousy Distillate Disposable (1g) and Classic - Mango Haze Distillate Disposable Pod (1g) ranked fourth and fifth respectively, both new entries for September. The introduction of these Vapor Pens products in the rankings indicates a successful expansion in this category for Eureka.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
