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Oct-2025
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Overview
Market Insights Snapshot
In the state of California, Eureka's performance in the Vapor Pens category has shown some fluctuation over the past few months. While the brand did not make it into the top 30 rankings, their sales figures indicate a slight recovery in October 2025 after a dip in September. This suggests that while Eureka is not a leading brand in California, there is potential for growth if they can capitalize on the upward trend. The volatility in ranking highlights the competitive nature of the California market and the challenges brands face in maintaining a consistent position.
In contrast, Eureka has experienced a more stable performance in Colorado, where it consistently ranked within the top 15 for Vapor Pens, although its position slipped from 8th in September to 14th in October 2025. This drop in ranking might be a cause for concern, especially as sales also decreased during this period. Meanwhile, in New York, Eureka's position remained relatively stable, returning to its July rank of 22nd after a brief decline. Despite the fluctuations in rankings, Eureka's presence in these states indicates a solid foothold in the Vapor Pens category, with room for strategic improvements to enhance market share.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Eureka has shown a dynamic performance from July to October 2025. Initially ranked 22nd in July, Eureka experienced a slight dip in August and September, falling to 24th and 28th positions, respectively, before rebounding to 22nd in October. This fluctuation in rank is mirrored in its sales trajectory, which saw a decline in September but recovered in October. Competitors like Magnitude and Nanticoke consistently maintained higher ranks, with Magnitude starting at 15th and ending at 21st, and Nanticoke holding steady around the 20th position. Meanwhile, Bloom and High Garden also showed fluctuations, but Bloom notably dropped out of the top 20 in August. Eureka's ability to regain its rank in October suggests a potential for resilience and growth amidst a competitive market, highlighting the importance of strategic adjustments to maintain and improve its standing.
Notable Products
In October 2025, the top-performing product for Eureka was Slide - Tropical Twist x Citrus Splash Distillate Disposable (1g) in the Vapor Pens category, achieving the number 1 rank with a notable sales figure of 1228 units. The Garlic Butter x Egg Roll Infused Pre-Roll (1g) followed closely at rank 2, showing a slight decline from its previous top position in September. Slide - Strawberry Clemonade x Nectarine Dream Distillate Disposable 2-Pack (1g) entered the rankings at position 3, marking its debut in the top five. Slide - Very Berry x Coco Cloud Distillate Disposable (1g) dropped to rank 4 from its previous third position in August. Classic - Mango Haze Distillate Reload Disposable Pod (1g) maintained a consistent presence at rank 5, similar to its performance in August.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
