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Oct-2026
Sales
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YoY Price Change
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Eureka is stocked at 404 licensed dispensaries across Colorado, New York, and 6 other states, 150 of them in Colorado, with the deepest coverage in Denver, Aurora, Boulder, Fort Collins, and Pueblo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Eureka’s category mix in October 2026 is dominated by Vapor Pens at 95.06% share while Pre-Roll holds 4.22% share, indicating concentration risk even as category dynamics diverge. Vapor Pens declined 28.76% year over year and slipped 1.49% month over month, whereas Pre-Roll expanded 918.38% year over year and rose 57.87% month over month, with the overall average price down 14.10% YoY to $29.36. With Vapor Pens ranked 17 in Colorado, the tilt toward a shrinking core and a rapidly scaling side category suggests a pivot point where small Pre-Roll gains can change mix faster than the headline brand sales decline of 26.10% YoY implies.
The mix shift implies Eureka is migrating from a single-core Vapor Pens profile toward a two-pronged portfolio where Pre-Roll acts as the growth lever despite its small base, as a 57.87% MoM lift coupled with a 918.38% YoY surge can offset a 1.49% MoM and 28.76% YoY drag in the primary category. Holding a 95.06% exposure to Vapor Pens while sitting at rank 17 in Colorado indicates headroom is more likely to come from continued Pre-Roll penetration, where a 4.22% share today could materially reweight mix if monthly gains persist, implying near-term positioning should prioritize scale in Pre-Roll while defending pricing in Vapor Pens at a $30.85 average to slow mix-dilutive erosion.
Competitive Landscape
Eureka ranks #17 in CO Vapor Pens in October 2026, down 8 positions year over year from #9, and flat versus July 2026 at #17, while its historical peak was #3 in October 2024; meanwhile, Spherex holds #1 despite a -9.8% YoY sales change and Batch Extracts moved up to #2 from #4 with +47.6% YoY growth, indicating competitors are consolidating share closer to the top ranks as Eureka remains mid-pack. With PAX at #3 and +21.2% YoY and O.penVape at #5 after rising from #8 alongside +58.8% YoY, Eureka’s -8 rank swing since October 2025 and lack of improvement over the last three months imply that regaining the October 2024 peak will require disrupting an upper tier that is widening its performance gap.
Notable Products
Eureka leans on vapor pen formats, with 43.4% of October 2026 sales from all-in-one disposables and 42.3% from cartridges. That concentration across two formats means most of its sales come from vapor pens.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
