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Dec-2024
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Overview
Market Insights Snapshot
In the rapidly evolving cannabis market, Eureka's performance across different states and categories has shown both promising and challenging trends. In Colorado, Eureka has maintained a strong presence in the Vapor Pens category, starting with a rank of 3rd in September 2024 and experiencing a gradual decline to 8th by December 2024. This downward trend is mirrored by a decrease in sales, suggesting increased competition or shifts in consumer preferences. In contrast, in New York, Eureka has displayed relative stability, hovering around the 17th to 21st positions throughout the last quarter of 2024, with sales showing a moderate increase in November before slightly dropping in December. This indicates a more resilient market position in New York compared to Colorado.
Meanwhile, in Massachusetts and Michigan, Eureka's presence is less pronounced. In Massachusetts, the brand was ranked 55th in September, dropping to 63rd by October 2024, and did not feature in the top 30 for November and December, implying a significant challenge in gaining traction in this state. Similarly, in Michigan, Eureka only appeared in the rankings in October at 99th, failing to make the top 30 in other months, which highlights the brand's struggle to establish a foothold in this market. These insights suggest that while Eureka has a stronghold in some regions, there are opportunities for growth and improvement in others, particularly in states where they are not currently ranking within the top 30.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Eureka has experienced notable fluctuations in its rankings and sales over the last few months of 2024. Initially holding a strong position at rank 3 in September and October, Eureka saw a decline to rank 4 in November and further dropped to rank 8 by December. This downward trend in ranking coincides with a significant decrease in sales, from a high in September to a much lower figure in December. Meanwhile, competitors such as O.penVape and Packs (fka Packwoods) have shown more stability or improvement. O.penVape, for instance, maintained a consistent presence within the top 10, while Packs improved its position from rank 10 in September to rank 6 by December, suggesting a potential shift in consumer preferences or market dynamics. These changes highlight the competitive pressures Eureka faces and underscore the importance of strategic adjustments to regain its footing in the Colorado vapor pen market.
Notable Products
In December 2024, the top-performing product for Eureka was the Tropical Twist Distillate Disposable (1g) in the Vapor Pens category, maintaining its position from October and reclaiming the top spot from November. The Strawberry Clemonade Reload Distillate Disposable (1g) followed closely in second place, having previously been ranked first in November. Notably, the Tropical Twist Distillate Disposable achieved sales of 5,399 units. A new entrant, Sunset Jelly Live Resin Disposable (0.5g), debuted at third place, while Classic - Mimosa Distillate and Classic - Mango Haze Distillate secured the fourth and fifth positions respectively. This month saw a shake-up in rankings, with significant movement and new entries reshaping the leaderboard.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
