.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Everyday Cannabis has shown varied performance across different categories in the state of Michigan. In the Edible category, the brand struggled to maintain a consistent presence in the top 30 rankings, missing the list entirely in August 2024. Despite this, they managed to re-enter the rankings by September, albeit at a lower position of 73rd, and slightly improved to 68th by October. This fluctuation is reflected in their sales figures, which saw a noticeable decline from July to October. Conversely, their performance in the Flower category was more robust, with a steady climb from 37th in August to 26th in October, indicating a strong recovery and growth trend despite a dip in sales during August.
In the Pre-Roll category, Everyday Cannabis did not make it to the top 30 rankings until October, when they secured the 76th position, suggesting that while they are gaining traction, there is still a significant gap to bridge to become a leading brand in this segment. The absence of rankings in July and August highlights the challenges they face in establishing a foothold in this category. However, their ability to appear in the rankings by October could signal potential for future growth if the upward trend continues. The mixed performance across these categories in Michigan underscores the brand's need to strategize differently for each product line to optimize their market presence and sales.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Everyday Cannabis has shown a notable improvement in its rank, moving from 32nd in July 2024 to 26th by October 2024. This upward trend indicates a positive reception in the market, despite facing stiff competition from brands like High Life Farms, which fluctuated significantly, ranking 31st in July and 28th in October, and Skymint, which consistently maintained a higher rank, reaching 24th in October. Meanwhile, Goldkine experienced a dramatic rise in September, reaching 19th before falling to 27th in October. Carbon also displayed volatility, peaking at 21st in July and settling at 25th in October. Everyday Cannabis's steady climb in rank suggests a strengthening brand presence, potentially driven by strategic marketing or product differentiation, which could be pivotal for sustaining sales growth amidst dynamic market shifts.
Notable Products
In October 2024, Everyday Cannabis saw RS-11 (3.5g) leading the sales with a top rank in the Flower category, achieving sales of 5721 units. Blueberry Pomegranate Gummies 4-Pack (200mg) followed closely as the second-best performer, marking its presence in the Edible category. Passionfruit Kiwi Gummies 4-Pack (200mg) secured the third spot, showing strong sales momentum in the Edible category as well. California Cherry Pie (3.5g) and Ultra Boof (3.5g) rounded out the top five, both maintaining strong positions in the Flower category. Compared to previous months, these products have consistently improved their rankings, indicating a growing consumer preference for these offerings from Everyday Cannabis.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
