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Jan-2025
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Overview
Market Insights Snapshot
Everyday Cannabis has shown a dynamic performance across different categories and states. In the Michigan market, the brand's ranking in the Flower category has experienced some fluctuations over the months. Starting at the 16th position in October 2024, it climbed to 12th in November and further improved to 10th in December. However, by January 2025, the brand slipped back to the 16th position. This indicates some volatility in its market presence, which could be attributed to various factors such as competition or market demand shifts. Despite the drop in January, the brand's ability to reach the top 10 in December suggests a strong potential for growth in the Michigan Flower category.
Interestingly, the sales figures over the same period reflect a similar pattern, with a notable peak in December 2024 when sales reached their highest. This peak aligns with the brand's best ranking in the Michigan Flower category, highlighting a period of successful market penetration. The drop in January, both in sales and ranking, could be a point of concern, indicating a need for strategic adjustments. It's worth noting that Everyday Cannabis was not in the top 30 brands for other categories or states, which could be seen as an opportunity for expansion or a challenge in diversifying its market presence.
Competitive Landscape
In the competitive landscape of Michigan's flower category, Everyday Cannabis has experienced notable fluctuations in its ranking and sales performance from October 2024 to January 2025. Starting at rank 16 in October, Everyday Cannabis climbed to rank 12 in November, achieving its highest position at rank 10 in December, before dropping back to rank 16 in January. This pattern indicates a competitive market dynamic, with brands like Dog House maintaining a steady presence around the 15th rank, while Goldkine showed significant improvement, rising from rank 24 in October to 14 in January. Meanwhile, Simply Herb experienced a decline from rank 8 in October to 17 in January, suggesting potential challenges in maintaining market share. The fluctuations in Everyday Cannabis's rankings reflect a competitive environment where maintaining a top position requires strategic agility, particularly as competitors like Goldkine demonstrate upward momentum in sales and rankings.
Notable Products
In January 2025, the top-performing product for Everyday Cannabis was L.A. Ultimate Cherry Pie (3.5g) in the Flower category, which rose to the number one rank from its previous second position in December 2024, achieving a notable sales figure of 13,644. California Cherry Pie (3.5g) debuted impressively at the second rank, indicating strong market entry. Shadow Mints (3.5g) secured the third position, showing a robust performance since its introduction. Rainbow Runtz (3.5g) followed closely, landing in fourth place. Red Velvet Gelato Pre-Roll (1g) rounded out the top five, marking a successful entry into the rankings for January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
