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Nov-2024
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Overview
Market Insights Snapshot
In the Colorado market, EvoLab showed a notable improvement in the Vapor Pens category. After fluctuating rankings in the low 30s throughout August to October, EvoLab made a significant leap in November 2024, climbing to the 25th position. This upward movement coincided with a substantial increase in sales, from $185,439 in October to $307,878 in November. This trend suggests a strong recovery and growing consumer interest in their offerings within the state. However, EvoLab's absence from the top 30 rankings in September and October highlights the competitive nature of the market and the challenges the brand faced before this resurgence.
In contrast, EvoLab's performance in the Maryland market for Vapor Pens saw the brand debut at the 47th position in November 2024, indicating a relatively low market penetration compared to its presence in Colorado. This initial ranking suggests that EvoLab is still in the early stages of establishing its footprint in Maryland. Meanwhile, in the Nevada market, EvoLab's presence in the Flower category was even more limited, as it did not rank within the top 30 brands, with the last recorded position being 92nd in August 2024. This data points to a more challenging market environment for EvoLab in Nevada, where competition may be stiffer or consumer preferences vary significantly from other states.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, EvoLab has experienced notable fluctuations in its market position over the past few months. Despite a dip in sales from August to October, EvoLab made a significant recovery in November, climbing from a rank of 36 in October to 25. This resurgence in rank highlights EvoLab's resilience and potential for growth amidst fierce competition. Brands like Dabs Labs and Natty Rems have consistently maintained higher ranks, with Dabs Labs achieving a rank of 24 in November, just one spot ahead of EvoLab, while Natty Rems saw a slight decline to rank 26. Meanwhile, Dablogic and Wavelength Extracts have shown steady performance, with Wavelength Extracts surpassing EvoLab to secure the 23rd spot in November. These dynamics suggest that while EvoLab faces strong competition, its recent sales increase indicates a positive trend that could enhance its market position if sustained.
Notable Products
In November 2024, EvoLab's top-performing product was Colors - Strawberry Lemonade BDT Distillate Disposable (1g) in the Vapor Pens category, which rose to the number one rank with impressive sales of 1965 units. This product showed significant growth from October, where it was ranked second. Following closely was Colors - White Cherry Co2 Disposable (1g), which maintained strong performance, moving up one spot to second place with notable sales figures. Colors - Grape Dreams BDT Distillate Disposable (1g) dropped to third place, showing a slight decline in rank from October. Meanwhile, Colors - Blueberry CO2 Disposable (1g) maintained a stable presence in the market, securing the fourth position despite a previous higher ranking in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
