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Dec-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, EvoLab has shown varied performance in different states and categories. In the Colorado market for Vapor Pens, EvoLab demonstrated a notable recovery towards the end of 2024. Starting from a rank of 34 in September, the brand improved its position to 26 in November before slightly dropping to 28 in December. This upward movement was accompanied by a significant increase in sales from October to November, indicating a positive reception of their products in this category. However, their absence from the top 30 rankings in September and October suggests there was room for improvement earlier in the year.
In contrast, EvoLab's performance in the Maryland market for Vapor Pens presents a different story. The brand did not secure a spot in the top 30 rankings for most of the months, with appearances only in October and December, both at rank 48. Despite the lack of consistent top-tier rankings, there was a slight increase in sales from October to December, which could imply a growing interest in their offerings. The challenge for EvoLab in Maryland seems to be maintaining a steady presence in the competitive Vapor Pens category, highlighting a potential area for strategic focus in the coming months.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, EvoLab has demonstrated a notable upward trajectory in its rankings from September to December 2024. Initially ranked 34th in September, EvoLab improved to 28th by December, indicating a positive shift in market positioning. This improvement is particularly significant when compared to competitors like Mile High Xtractions (MHX), which fluctuated between 23rd and 32nd, and Juicy, which experienced a decline from 22nd to 29th. Despite Wavelength Extracts maintaining a relatively stable position around the mid-20s, EvoLab's sales surge in November, peaking at 290,375, suggests a strong consumer response to their offerings. This growth trajectory positions EvoLab favorably against competitors like TREES, which saw inconsistent rankings and sales. Overall, EvoLab's strategic advancements in the vapor pen category are indicative of its growing influence and potential for continued market share expansion in Colorado.
Notable Products
In December 2024, the top-performing product for EvoLab was Colors - White Cherry Co2 Disposable (1g) in the Vapor Pens category, achieving the number one rank with sales of 1288 units. This product improved from its second-place position in November 2024. Following closely, the Colors - Strawberry Lemonade BDT Distillate Disposable (1g) ranked second, dropping from its previous top position in November despite maintaining strong sales figures. Colors - Sweet Melon CO2 All-In-one Disposable (0.3g) made its debut in the rankings, securing the third spot. Lastly, Colors - Grape Dreams BDT Distillate Disposable (1g) saw a decline, moving from the third position in November to fourth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
