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Nov-2024
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Overview
Market Insights Snapshot
EZ Puff has shown notable fluctuations in its performance across different states and product categories. In Washington, the brand has experienced a dynamic shift in the Flower category rankings over the past few months. Starting from a rank of 50 in August 2024, EZ Puff climbed to 18 by October before slightly dropping to 26 in November. This indicates a strong upward trend in the middle of the period, although the slight dip in November suggests potential challenges or increased competition. Such movements highlight the brand's ability to capture market share effectively, although maintaining consistency remains crucial.
Despite these movements in Washington, EZ Puff has not been able to secure a position within the top 30 brands in other states and categories, which could be seen as a limitation in their broader market strategy. The absence of rankings in these other markets suggests that while EZ Puff is gaining traction in Washington, there may be untapped potential or unmet challenges in other regions. This uneven performance across states highlights the importance of strategic focus and adaptation to local market dynamics for EZ Puff's continued growth and success.
Competitive Landscape
In the competitive landscape of the flower category in Washington, EZ Puff has shown a notable trajectory in its rankings and sales performance. After starting at the 50th position in August 2024, EZ Puff made a significant leap to 18th place by October 2024, indicating a strong upward trend in market presence. However, by November 2024, it slipped to 26th position, suggesting potential volatility or increased competition. This fluctuation contrasts with brands like Freddy's Fuego, which consistently hovered around the lower 20s but fell out of the top 20 by November. Meanwhile, Good Earth Cannabis showed a steady climb from 43rd to 28th, and Torus made a remarkable jump from 45th to 24th, maintaining that position into November. Plaid Jacket also displayed a stable performance, peaking at 19th in October before dropping to 25th. These dynamics highlight the competitive pressures EZ Puff faces, with its sales peaking in October, suggesting a need for strategic adjustments to sustain its market gains amidst fluctuating ranks and aggressive competitors.
Notable Products
In November 2024, the top-performing product from EZ Puff was Dirty Sugah 3.5g in the Flower category, maintaining its number one rank for four consecutive months with sales reaching 1617 units. Gary Payton 3.5g moved up to the second position from its third rank in October, showing consistent growth in sales each month. Gary Payton 7g also saw an improvement, climbing from fourth to third place, with a notable sales figure of 1000 units. Dirty Sugah 7g entered the rankings at fourth place, while Gary Payton 14g maintained its fifth position from October. These changes reflect a strong preference for the Dirty Sugah and Gary Payton products, with a general upward trend in their sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
