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Nov-2024
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Overview
Market Insights Snapshot
EZ Vape's performance across different categories in Washington has shown varied trends over recent months. In the Flower category, the brand has experienced a significant decline, dropping from a rank of 23 in August 2024 to 100 by November 2024. This downward movement indicates a loss of market share or possibly increased competition within this category. On the other hand, their Vapor Pens category has demonstrated resilience and slight improvement, climbing from the 10th position in August to the 8th position by November. This suggests that EZ Vape's products in the Vapor Pens category are maintaining a strong presence and possibly gaining consumer preference.
In the Pre-Roll category, EZ Vape has maintained a relatively stable ranking, hovering around the 60s, with a slight improvement from the 72nd position in October to the 62nd position in November. This consistency might indicate a steady consumer base or effective marketing strategies in this category. Notably, the brand did not make it to the top 30 rankings in any category for the state, which could be seen as a challenge in terms of visibility and competition. Despite the fluctuations in rankings, it is crucial to consider the underlying sales figures and market dynamics that might be contributing to these changes.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, EZ Vape has shown a promising upward trend in rankings over the past few months, moving from 10th place in August 2024 to 8th place by November 2024. This improvement in rank suggests a positive reception of their products and marketing strategies. Notably, EZ Vape's sales figures have remained relatively stable, with a slight dip in September but a recovery by October. In contrast, Dabstract experienced a decline in rank from 8th to 10th, accompanied by a significant drop in sales, indicating potential challenges in maintaining market share. Meanwhile, Snickle Fritz has shown a remarkable rise from 14th to 9th place, suggesting a growing competitive threat. Full Spec and Ooowee have maintained relatively stable positions, with Full Spec climbing to 6th place in November. These dynamics highlight the competitive pressures EZ Vape faces, necessitating strategic actions to sustain and improve its market position.
Notable Products
In November 2024, the top-performing product for EZ Vape was the Durban Poison Distillate Disposable (1g) in the Vapor Pens category, securing the number one spot with sales of 2674 units. Following closely was the Dutch Treat Distillate Cartridge (1g), which dropped to second place after leading the rankings in September and October. The Skywalker OG Distillate Cartridge (1g) made a notable entry into the top three, marking its debut in the rankings. Do-Si-Dos Distillate Cartridge (1g) maintained a consistent presence, landing in fourth place, slightly down from its previous rankings. Runtz BHO Cartridge (1g) rounded out the top five, showing a decline in position from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
