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Nov-2024
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Overview
Market Insights Snapshot
Fathom Cannabis has shown a notable performance improvement in the Massachusetts market, particularly in the Flower category. Over the months from August to November 2024, the brand's ranking in this category has improved significantly, moving from 63rd to 45th place. This upward trend is accompanied by a substantial increase in sales, suggesting a growing consumer preference for their Flower products. The absence of a top 30 ranking earlier in the year might have been a concern, but the recent progress indicates a positive trajectory for Fathom Cannabis in this category.
In the Pre-Roll category, Fathom Cannabis has also demonstrated a strong performance in Massachusetts. The brand's ranking improved from 39th in August to 19th by November 2024, marking a consistent climb into the top 20. This improvement is indicative of a robust market presence and increasing consumer demand for their Pre-Roll products. The fact that they were not in the top 30 earlier in the year highlights a significant achievement in gaining market share and enhancing brand visibility in this competitive segment.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Massachusetts, Fathom Cannabis has shown a noteworthy upward trajectory in recent months, improving its rank from 46th in September 2024 to 19th by November 2024. This positive shift in rank is indicative of a significant increase in sales, aligning with the brand's strategic efforts to capture more market share. In contrast, Shaka Cannabis Company has also seen a steady rise, moving from 32nd to 18th place, suggesting a competitive push in the same category. Meanwhile, Bountiful Farms, despite a strong start, experienced a drop from 11th to 21st, which could signal challenges in maintaining its earlier momentum. Similarly, Green Gold Group and Bailey's Buds have faced fluctuations, with Green Gold Group slipping to 20th and Bailey's Buds holding steady at 17th. These dynamics highlight the competitive pressures and opportunities within the Massachusetts Pre-Roll market, where Fathom Cannabis is gaining ground against its peers.
Notable Products
In November 2024, the top-performing product for Fathom Cannabis was Slippery Susan Pre-Roll (1g), which ascended to the number one rank with sales reaching 6719 units. Banana Runtz Pre-Roll (1g) jumped to the second position, showing a significant increase in sales from the previous months, totaling 5808 units. Star Flo Pre-Roll (1g) maintained a steady presence, ranking third, with a consistent sales performance of 3788 units. Deluxe Sugar Cane Pre-Roll (1g) slipped from the top spot in September to fourth place in November, despite a slight sales increase to 3421 units. Sour Mai Tai Pre-Roll (1g) entered the rankings for the first time in November, securing the fifth position with sales of 2671 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
