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Apr-2024
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Overview
Market Insights Snapshot
In Massachusetts, Fathom Cannabis presents an intriguing case across its product categories. The brand's performance in the Flower category saw a significant drop, moving from a rank of 39 in January and February 2024 to 63 in March, before slightly recovering to 58 in April. This movement indicates a challenging quarter for Fathom Cannabis in the highly competitive Flower market, with their sales reflecting a notable decline from January's $267,561 to March's $135,673, before a marginal increase in April. This fluctuation in rankings and sales suggests a volatility in the brand's market position within this category, which might be attributed to various factors including consumer preferences or increased competition.
Conversely, Fathom Cannabis's performance in the Pre-Roll category tells a different story. The brand maintained a strong presence within the top 20 brands throughout the same period, with a slight variation in rankings - peaking at 13th in March before settling back to 16th in April. This consistency, coupled with a significant sales spike in March to $331,157, highlights a robust demand for their Pre-Roll products. The slight drop in rank from March to April, despite a substantial sales figure, might indicate a highly competitive market or a shift in consumer buying patterns. Nonetheless, Fathom Cannabis's ability to remain within the top rankings in the Pre-Roll category demonstrates a solid foothold in Massachusetts's cannabis market, contrasting with their struggles in the Flower category.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Massachusetts, Fathom Cannabis has experienced fluctuations in its market position, indicating a dynamic and competitive market. Initially ranked 14th in January, it saw a slight drop to 16th in February, before climbing back to 13th in March, and then falling again to 16th in April. This volatility in rankings reflects the intense competition and varying consumer preferences within the state. Notably, Pioneer Valley has shown consistent improvement, moving from 18th to 14th place, which suggests a growing preference for their products. Meanwhile, Springtime made a significant leap from 29th to 15th place by April, indicating a substantial increase in their market share. On the other hand, Mederi and Perpetual Harvest have also shown remarkable progress, with Mederi jumping from 51st to 19th and Perpetual Harvest from 61st to 18th in a short span, showcasing their rapid ascent in the competitive pre-roll market. These shifts highlight the competitive pressures Fathom Cannabis faces, not only from established brands improving their rank but also from emerging players making significant inroads in terms of sales and market presence.
Notable Products
In April 2024, Fathom Cannabis saw Banana Runtz Pre-Roll (1g) leading the sales chart within the Pre-Roll category, with a notable sale of 5294 units. Following closely was Shoki Pre-Roll (1g), which maintained a strong performance, moving from the top position in March to second in April. Deep Space Pre-Roll (1g) and Papaya Runtz Pre-Roll (1g) secured the third and fourth positions respectively, indicating a consistent demand for these products. Roll Ups Pre-Roll (1g) entered the rankings at fifth place, highlighting a diversifying interest among consumers. The sales figures and rankings indicate a dynamic market preference, with Banana Runtz Pre-Roll (1g) making a significant debut at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
