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Sep-2024
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Overview
Market Insights Snapshot
Fawn River's performance in the Michigan market has shown notable fluctuations across different categories. In the Flower category, the brand made a brief appearance in the top 30 in July and August 2024, ranking 28th and 30th respectively, but then dropped out of the top 30 by September. This decline is significant, considering that their sales nearly halved from August to September. In contrast, the Pre-Roll category tells a more promising story, with Fawn River climbing from 38th in June to an impressive 13th by September. This upward trend indicates a strong market presence and growth potential in Pre-Rolls, despite not making it into the top 30 in June.
When examining the Vapor Pens category, Fawn River's trajectory in Michigan is less consistent. The brand was not ranked in June, entered the list at 43rd in July, rose slightly to 37th in August, but then fell back to 53rd in September. This erratic performance, coupled with a noticeable drop in sales from August to September, suggests challenges in maintaining a stable position in the Vapor Pens market. The absence from the top 30 in June and the subsequent volatile rankings highlight potential areas for strategic improvement. Overall, Fawn River's varied performance across categories in Michigan underscores the dynamic nature of the cannabis market and the importance of targeted strategies to capture and sustain market share.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Fawn River has demonstrated a notable upward trajectory in brand ranking over the past few months. Starting from a rank of 38 in June 2024, Fawn River has climbed to the 13th position by September 2024, showcasing a significant improvement in market presence. This ascent is particularly impressive when compared to brands like Redemption, which, despite maintaining a steady rank around the 15th position, has not shown the same upward momentum. Meanwhile, Pro Gro and Top Smoke have experienced slight declines or stagnation in their rankings, with Pro Gro dropping from 9th to 11th and Top Smoke from 10th to 14th over the same period. HY-R is another notable competitor, having improved its rank significantly from 26th in June to 12th in September, closely mirroring Fawn River's upward trend. This competitive shift indicates that Fawn River's strategic initiatives may be effectively capturing market share, potentially leading to increased sales and brand recognition in the Michigan pre-roll market.
Notable Products
In September 2024, the top-performing product from Fawn River was Cotton Candy Grape Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number 1 rank with impressive sales of 15,609 units. Giggles Juiced - Cherry Pie Liquid Diamond Infused Pre-Roll (1g) debuted strongly in the second position. Sobakawa Infused Pre-Roll (1g) secured the third spot, followed closely by Giggles - Super Star Fruit Pre-Roll (1g) at fourth. Gigglesticks - Bog Walker Pre-Roll (1g) slipped from third in August to fifth in September, indicating a slight decline in its ranking. Overall, the Pre-Roll category showed strong performance with consistent top rankings across different products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
