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Dec-2024
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Overview
Market Insights Snapshot
Feather has demonstrated varying performance across different categories and regions in recent months. In the Vapor Pens category within Alberta, Feather has seen a decline, slipping from the 49th position in September to 72nd by December 2024. This downward trend is coupled with a significant decrease in sales, indicating challenges in maintaining a competitive edge in this market. On the other hand, in Ontario, Feather's performance in the Oil category has been more stable, maintaining a position around the 22nd and 21st ranks from October to December. This consistency in ranking suggests a more solid footing in the Oil category within Ontario.
The Vapor Pens category in Ontario, however, tells a different story for Feather. Notably, they did not feature in the top 30 ranks for September, October, and November, but they managed to secure the 100th rank in December. This indicates that while there is some presence, the brand faces significant competition and has room for improvement in this category. The absence from the top 30 in the earlier months highlights potential market penetration issues or stronger competition in Ontario's Vapor Pens market. Overall, Feather's performance across these categories and regions reflects a mix of challenges and opportunities, with notable areas for growth and stabilization.
Competitive Landscape
In the Alberta Vapor Pens category, Feather has experienced a notable decline in its ranking and sales over the last few months of 2024. Starting from September, Feather was ranked 49th and fell to 72nd by December, indicating a significant drop in its market position. In contrast, Viridis Cannabis improved its rank from 75th in September to 69th in December, surpassing Feather in the process. Meanwhile, Nebulous Cannabis maintained a relatively stable position, fluctuating slightly but remaining ahead of Feather by December. The absence of DayDay and Zest Cannabis from the top 20 in certain months suggests inconsistent performance, yet Feather's continuous decline in both rank and sales highlights the need for strategic adjustments to regain its competitive edge in the Alberta market.
Notable Products
In December 2024, Feather's top-performing product was Melon Bubble Haze Distillate Cartridge (1g) in the Vapor Pens category, maintaining its position as the number one ranked product from November. The THC Dose Control Spray (8.23ml) in the Oil category climbed to the second rank, showing a consistent improvement from previous months. Blue Mystic Haze Distillate Disposable (1g) dropped to third place, continuing its decline from the top spot in October. Melon Bubble Haze Distillate Disposable (1g) held steady at fourth place, while the newly ranked Melon Bubble CO2 Disposable (1g) debuted at fifth. Notably, the sales for Melon Bubble Haze Distillate Cartridge (1g) reached $271 in December, indicating strong consumer demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
