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Aug-2024
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Overview
Market Insights Snapshot
Feather's performance in the Vapor Pens category has shown notable fluctuations across different states and provinces. In Alberta, Feather did not make it into the top 30 brands from May to August 2024, indicating a need for a stronger market presence in this region. In contrast, the brand's performance in Ontario has seen a downward trend, with rankings slipping from 63rd in May to 97th by August. This decline in ranking is paired with a consistent drop in sales, from CAD 47,616 in May to CAD 16,064 in August, highlighting a significant challenge in maintaining consumer interest and market share in Ontario's competitive landscape.
While Feather has not been able to secure a top 30 spot in Alberta, the brand's downward trajectory in Ontario is more concerning, given the substantial decrease in both rankings and sales over a four-month period. This suggests that Feather may need to reassess its marketing strategies and product offerings to better cater to consumer preferences in Ontario. The absence of Feather in the top 30 rankings in Alberta further emphasizes the need for increased visibility and potentially more aggressive market penetration strategies. Monitoring these trends can provide valuable insights for Feather to optimize its performance and regain its standing in these key markets.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, Feather has experienced a notable decline in rank and sales over the past few months. Feather's rank dropped from 63rd in May 2024 to 97th by August 2024, indicating a significant decrease in market presence. This decline is contrasted by the performance of other brands such as Cookies, which, although not ranked in the top 20, had higher sales figures and maintained a more stable position. Similarly, Disco Fsh showed a fluctuating yet relatively stable rank, ending at 96th in August 2024. Meanwhile, Madge and Mercer and DayDay entered the rankings in July and August, respectively, suggesting new competition in the market. Feather's downward trend in both rank and sales highlights the increasing competition and the need for strategic adjustments to regain market share.
Notable Products
In August 2024, Feather's top-performing product was Purple Pom Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from the previous month with sales of 238 units. Juicy Rouge Distillate Disposable (1g) rose to the second spot in Vapor Pens, improving from fifth place in July 2024. Melon Bubble CO2 Disposable (1g) held steady at third place in the Vapor Pens category. Melon Bubble Haze Distillate Cartridge (1g) saw a significant drop, moving from second place in July 2024 to fourth place in August 2024. Orange Citrus THC Rapid Spray (8.23ml) remained consistent in the Oil category, holding the fourth position for the second consecutive month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
