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Sep-2024
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Overview
Market Insights Snapshot
Feather's performance in the Vapor Pens category shows varied results across different regions. In Alberta, the brand did not make it into the top 30 rankings from June to September 2024, which suggests a challenging market presence in this province. Despite this, the sales figures in Alberta for September indicate a presence, albeit outside the top tier. On the other hand, in Ontario, Feather's ranking fluctuated significantly. Starting at 70th in June and dropping to 82nd in July, the brand was not ranked in August, before reappearing at 100th in September. This movement might reflect a volatile market or shifting consumer preferences in Ontario, pointing towards potential areas for strategic adjustments.
In terms of sales trends, Feather experienced a notable decline in Ontario from June to September, with sales decreasing steadily each month. This decline might be indicative of increased competition or changing market dynamics within the Vapor Pens category. It's important to note that Feather's absence from the top 30 rankings in both Alberta and Ontario during certain months suggests room for growth and the need for enhanced market strategies. While the data highlights some challenges, it also presents opportunities for Feather to re-evaluate its positioning and approach in these markets to potentially improve its standing in the future.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Feather has faced significant challenges in maintaining a top-tier position. Notably absent from the top 20 rankings from June to September 2024, Feather's sales trajectory indicates a struggle to compete with brands like Jonny Chronic, which, despite a drop from rank 13 in July to 50 in September, still outperformed Feather significantly in terms of sales. Meanwhile, Ness and Rizzlers have shown more stability, with Ness maintaining a consistent presence around the 30s and 40s in rankings, and Rizzlers, despite a decline, staying within the top 50. Feather's absence from the top 20 suggests a need for strategic adjustments to regain market share and visibility in this competitive category.
Notable Products
In September 2024, the top-performing product for Feather was Blue Mystic Haze Distillate Disposable (1g) in the Vapor Pens category, securing the number one rank with sales of 751 units. Melon Bubble Haze Distillate Disposable (1g) followed closely in second place, showing a significant rise from its third position in August. Purple Pom Distillate Cartridge (1g) ranked third, dropping from its top position in August. Melon Bubble Haze Distillate Cartridge (1g) experienced a decline, moving from the top rank in June to fourth in September. Finally, Orange Citrus THC Rapid Spray (8.23ml) maintained a consistent presence in the top five, holding the fifth spot for two consecutive months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
