Feather

Data Snapshot: Oct 04, 2024
Feather Cannabis Brand Logo
$50K+

Sep-2024

Sales

Decline

Trend

6-Month

21

Product Count

SKUs

Feather

Overview

Feather is a leading cannabis company in Canada, helmed by CEO Patrick Lehoux, known for its pioneering work in the industry. The brand stands out with its design-patented vaporizer hardware, THC/CBD rapid sprays, and other lifestyle-oriented cannabis products. Having formed a partnership with Organigram, an innovative Edison brand, and conducting regular events and promotional activities, Feather seeks to align its innovative cannabis offerings with consumer preferences.
Markets

Feather Locations

Product Trends

Feather Categories

Feather Sales

Market Insights Snapshot

Feather Historical Sales by Category

Feather's performance in the Vapor Pens category shows varied results across different regions. In Alberta, the brand did not make it into the top 30 rankings from June to September 2024, which suggests a challenging market presence in this province. Despite this, the sales figures in Alberta for September indicate a presence, albeit outside the top tier. On the other hand, in Ontario, Feather's ranking fluctuated significantly. Starting at 70th in June and dropping to 82nd in July, the brand was not ranked in August, before reappearing at 100th in September. This movement might reflect a volatile market or shifting consumer preferences in Ontario, pointing towards potential areas for strategic adjustments.

In terms of sales trends, Feather experienced a notable decline in Ontario from June to September, with sales decreasing steadily each month. This decline might be indicative of increased competition or changing market dynamics within the Vapor Pens category. It's important to note that Feather's absence from the top 30 rankings in both Alberta and Ontario during certain months suggests room for growth and the need for enhanced market strategies. While the data highlights some challenges, it also presents opportunities for Feather to re-evaluate its positioning and approach in these markets to potentially improve its standing in the future.

Sep-2024 Rank
Vapor Pens
49
100
Feather

Competitive Landscape

In the competitive landscape of vapor pens in Alberta, Feather has faced significant challenges in maintaining a top-tier position. Notably absent from the top 20 rankings from June to September 2024, Feather's sales trajectory indicates a struggle to compete with brands like Jonny Chronic, which, despite a drop from rank 13 in July to 50 in September, still outperformed Feather significantly in terms of sales. Meanwhile, Ness and Rizzlers have shown more stability, with Ness maintaining a consistent presence around the 30s and 40s in rankings, and Rizzlers, despite a decline, staying within the top 50. Feather's absence from the top 20 suggests a need for strategic adjustments to regain market share and visibility in this competitive category.

Feather market ranking for AB Vapor Pens

Feather

Notable Products

In September 2024, the top-performing product for Feather was Blue Mystic Haze Distillate Disposable (1g) in the Vapor Pens category, securing the number one rank with sales of 751 units. Melon Bubble Haze Distillate Disposable (1g) followed closely in second place, showing a significant rise from its third position in August. Purple Pom Distillate Cartridge (1g) ranked third, dropping from its top position in August. Melon Bubble Haze Distillate Cartridge (1g) experienced a decline, moving from the top rank in June to fourth in September. Finally, Orange Citrus THC Rapid Spray (8.23ml) maintained a consistent presence in the top five, holding the fifth spot for two consecutive months.

Product Rank
Category
Jun-2024
Jul-2024
Aug-2024
Sep-2024
Blue Mystic Haze Distillate Disposable (1g)
Vapor Pens
>5
>5
>5
1
Melon Bubble Haze Distillate Disposable (1g)
Vapor Pens
3
>5
3
2
Purple Pom Distillate Cartridge (1g)
Vapor Pens
4
1
1
3
Melon Bubble Haze Distillate Cartridge (1g)
Vapor Pens
1
2
>5
4
Orange Citrus THC Rapid Spray (8.23ml)
Oil
2
4
5
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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