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Nov-2024
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Overview
Market Insights Snapshot
Feather's performance across different categories and regions showcases a varied landscape of brand presence and growth. In Alberta, the brand's ranking in the Vapor Pens category has seen a downward trend from 48th in September 2024 to 74th by November 2024. This decline is mirrored by a significant drop in sales, which could be indicative of increasing competition or shifting consumer preferences in the region. The absence of Feather in the top 30 brands in Alberta during August 2024 suggests that their market entry or visibility was limited at that time, which could have set the stage for the subsequent rankings. This decline in Alberta might be a point of concern for the brand as they navigate the competitive landscape of vapor pens.
In contrast, Feather has shown a stronger presence in Ontario, particularly in the Oil category, where it entered the top 30 rankings in October 2024 and maintained its position at 21st in November 2024. This indicates a positive reception and potential growth in this category within the province. However, their performance in the Vapor Pens category in Ontario is less prominent, with the brand only appearing in the rankings at 98th place in November 2024, suggesting that there may be more room for growth or strategic adjustments needed in this category. The contrasting performances in Alberta and Ontario highlight the complexities of regional market dynamics and the importance of targeted strategies to capitalize on specific opportunities.
Competitive Landscape
In the Ontario vapor pens market, Feather has experienced a notable decline in its competitive standing, as evidenced by its absence from the top 20 rankings from August to November 2024. This indicates a significant drop in market presence compared to competitors like EastCann and Thrifty, which have shown upward trends in rankings, with EastCann moving from 100th in September to 93rd in November, and Thrifty fluctuating but maintaining a presence within the top 100. Furthermore, Wildcard Extracts has consistently improved its position, ranking 88th in November, reflecting a strong sales trajectory. Feather's sales figures in November were notably lower than those of its competitors, such as Wildcard Extracts, which suggests that Feather may need to reassess its market strategies to regain its competitive edge in this category.
Notable Products
In November 2024, the top-performing product for Feather was Melon Bubble Haze Distillate Cartridge (1g) from the Vapor Pens category, which climbed to the number one rank with impressive sales of 403 units. The THC Dose Control Spray (8.23ml) in the Oil category also showed strong performance, advancing to the second position from fourth in October. The Blue Mystic Haze Distillate Disposable (1g) experienced a drop, moving from the top spot in October to third in November. The Melon Bubble Haze Distillate Disposable (1g) saw a decline from second to fourth place. Finally, the Orange Citrus THC Rapid Spray (8.23ml) maintained a consistent presence in the rankings, holding the fifth position for two consecutive months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
