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Nov-2024
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Overview
Market Insights Snapshot
Feel Goods has shown varied performance across different product categories in Oregon. In the Edible category, the brand maintained a stable presence, oscillating between the 15th and 17th ranks from August to November 2024. This consistency suggests a strong foothold in the Edible market, although a slight dip in sales from October to November indicates potential challenges or increased competition. Meanwhile, in the Pre-Roll category, Feel Goods exhibited a positive movement, climbing from the 19th to the 15th rank by November, suggesting an upward trend in popularity or market acceptance. However, the brand did not manage to break into the top 30 for Concentrates, which could be seen as a missed opportunity or a strategic focus on other categories.
In the Vapor Pens category, Feel Goods demonstrated a steady improvement in rankings, moving from 23rd in August to maintaining the 21st position in both October and November. This indicates a gradual strengthening of the brand's position in this competitive segment. The absence of Feel Goods from the top 30 in the Concentrates category, however, might be a concern for the brand, especially if competitors are gaining ground in this area. Overall, while Feel Goods shows promising trends in certain categories, particularly in Pre-Rolls and Vapor Pens, the brand's absence from the Concentrates top 30 highlights areas for potential growth or reevaluation.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Feel Goods has shown a consistent presence, maintaining its rank at 21st place from October to November 2024. This stability is notable given the fluctuations experienced by other brands. For instance, Sauce Essentials saw a decline from 16th to 19th place over the same period, indicating potential volatility in their sales strategy or market reception. Meanwhile, Elysium Fields has been on an upward trajectory, moving from 24th to 22nd place, which could suggest increasing competition for Feel Goods. Despite these shifts, Feel Goods' sales have remained relatively stable, although they did experience a slight dip from October to November. This suggests that while Feel Goods is holding its ground, there is room for strategic adjustments to improve its competitive position and capitalize on the market dynamics in Oregon's vapor pen category.
Notable Products
In November 2024, Watermelon Straw Gummy (100mg) maintained its position as the top-performing product for Feel Goods, with impressive sales reaching 4954 units. Blueberry Straw Gummy (100mg) held steady in the second spot, continuing its upward trend from fifth place in August to second place by October. Crema D'Uva Pre-Roll 2-Pack (1g) emerged as a new contender, securing the third rank, demonstrating strong initial sales. Pink Lemonade Straw Gummy (100mg) climbed up to fourth place, despite not being ranked in October. Meanwhile, Strawberry Straw Gummy (100mg) slipped to fifth place, showing a decline in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
