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Oct-2024
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Overview
Market Insights Snapshot
Feel Goods has shown varied performance across different categories in Oregon. In the Edible category, the brand has maintained a stable presence with a consistent ranking around the mid-teens, moving from 17th in July to 15th in October. This suggests a steady demand for their edibles, despite slight fluctuations in sales figures over the months. The Pre-Roll category, however, tells a more dynamic story. After a significant drop from 7th to 17th place between July and August, Feel Goods has managed to claw back some of its lost ground, reaching 13th place by October. This rebound indicates a potential recovery in consumer interest or a strategic adjustment by the brand.
In contrast, the Concentrates category has not seen Feel Goods break into the top 30 rankings from August to October, suggesting a challenging market environment or perhaps a need for product innovation or marketing shifts. Meanwhile, their performance in the Vapor Pens category has shown slight improvement, maintaining a position around the 20th rank with a notable sales increase in October. This upward trend in vapor pen sales could be indicative of a growing consumer preference for this product type or successful promotional efforts by the brand. These movements across categories highlight the diverse challenges and opportunities Feel Goods faces in the competitive cannabis market of Oregon.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Feel Goods has demonstrated a consistent presence, maintaining a rank of 20th in both July and October 2024, with slight fluctuations in between. This stability is noteworthy, especially when compared to competitors like Bobsled Extracts, which improved its rank from 24th to 18th over the same period, and Echo Electuary, which experienced a drop from 16th to 19th. Despite these shifts, Feel Goods has managed to increase its sales, particularly in October, indicating a positive trend in consumer preference. Meanwhile, Private Stash and Piff Stixs have shown more volatility in their rankings, suggesting potential challenges in maintaining consistent market performance. These insights highlight Feel Goods' resilience and potential for growth in a competitive market.
Notable Products
In October 2024, Watermelon Straw Gummy (100mg) maintained its position as the top-selling product for Feel Goods, with sales reaching 4437 units. Blueberry Straw Gummy (100mg) rose to second place, showing a significant increase from its third-place ranking in September. Red Raspberry Straw Gummy (100mg) re-entered the rankings at third place after not being ranked in September, indicating a resurgence in popularity. Tangerine Straw Gummy (100mg) experienced a slight drop to fourth place after holding second place in the previous two months. Strawberry Straw Gummy (100mg) remained consistent, securing the fifth position, showing a slight increase in sales from September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
