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Sep-2024
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Overview
Market Insights Snapshot
Feel Goods has shown varied performance across different product categories in Oregon. Notably, their presence in the Edible category remains robust, maintaining a consistent ranking within the top 20 from June through September 2024, with a peak at rank 13 in August. This suggests a strong consumer preference for their edible products, as evidenced by a steady increase in sales during this period. On the other hand, the Pre-Roll category has seen a decline, with the brand dropping from a high rank of 5 in June to 24 by September. This downward trend in the Pre-Roll category could indicate increasing competition or a shift in consumer preferences. Meanwhile, their performance in Vapor Pens has remained relatively stable, with minor fluctuations in rankings, suggesting a steady market presence.
Conversely, Feel Goods' performance in the Concentrates category in Oregon highlights some challenges. The brand fell out of the top 30 rankings after June, indicating a potential area for improvement or a strategic pivot. This could be due to increased competition or a change in market demand. Despite this, the brand's overall sales figures across categories show resilience, particularly with Vapor Pens achieving slight upward movement in rankings by September. The data suggests that while Feel Goods has strongholds in certain categories, there are opportunities for growth and re-evaluation in others to bolster their market position further.
Competitive Landscape
In the competitive landscape of Vapor Pens in Oregon, Feel Goods has demonstrated a noteworthy upward trend in rankings from June to September 2024, moving from 20th to 18th place. This improvement in rank is indicative of a positive trajectory in sales performance, contrasting with competitors like Oregrown, which experienced a decline from 14th to 20th place, and Echo Electuary, which fluctuated but ultimately settled at 16th. Meanwhile, Bobsled Extracts showed a significant rise, surpassing Feel Goods by climbing from 25th to 19th place in September. Despite these shifts, Feel Goods' consistent sales growth positions it favorably against competitors like Piff Stixs, which remained stable in ranking but did not exhibit the same level of sales increase. This analysis highlights Feel Goods' potential to continue climbing the ranks in the Oregon Vapor Pens market.
Notable Products
In September 2024, the top-performing product for Feel Goods was the Watermelon Straw Gummy (100mg) from the Edible category, maintaining its number one rank from August. The Tangerine Straw Gummy (100mg) rose to the second position with sales of 3667 units, showing a consistent presence in the top three over recent months. The Blueberry Straw Gummy (100mg) made an impressive climb to third place, having not been ranked in June and July. Meanwhile, the Strawberry Straw Gummy (100mg) remained stable at fourth, demonstrating steady sales performance. Finally, the Pink Lemonade Straw Gummy (100mg) re-entered the top five, marking a return to form after not being ranked in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
