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Jan-2025
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Overview
Market Insights Snapshot
Feel Goods has displayed a dynamic performance across various categories in the state of Oregon. In the Edible category, the brand has shown a promising upward trajectory, moving from the 15th rank in October 2024 to 14th by January 2025. This improvement is accompanied by a notable increase in sales from $65,214 in October to $81,270 in January, indicating a growing consumer preference for their edible products. Meanwhile, their performance in the Pre-Roll category has been relatively stable, maintaining a position within the top 30, though it saw a slight dip in sales from December to January. The Vapor Pens category has also shown resilience, with Feel Goods maintaining a steady rank and experiencing a significant sales boost in January 2025, suggesting a strong market presence in this segment.
Despite the fluctuations in sales and rankings, Feel Goods' ability to remain within the top 30 across all categories in Oregon highlights their consistent market presence. However, the brand's Vapor Pen category, while showing a positive sales trend, has not surpassed the 21st rank, indicating room for growth in market share. The Pre-Roll category's slight rank improvement in November followed by a drop in January suggests potential volatility or increased competition in this category. The absence of Feel Goods from the top 30 in other states or provinces could be seen as a limitation in their geographical reach or competitive positioning outside of Oregon. This analysis underscores the importance of strategic positioning and market adaptation for sustained growth across different cannabis product categories.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Feel Goods has demonstrated resilience amidst fluctuating market dynamics. Over the four-month period from October 2024 to January 2025, Feel Goods maintained a relatively stable position, starting at rank 21 in October, briefly dropping to rank 23 in December, and then recovering to rank 21 by January. This performance is noteworthy when compared to competitors like Echo Electuary, which experienced a decline from rank 11 in October to rank 19 in January, and Private Stash, which hovered around the 20th position. Despite the competition, Feel Goods' sales showed a promising upward trend, particularly in January 2025, where sales figures surged, suggesting effective market strategies or consumer preference shifts. Meanwhile, brands like Elysium Fields and Punch Bowl remained outside the top 20 for most of the period, indicating a less competitive threat to Feel Goods in this category.
Notable Products
In January 2025, the top-performing product for Feel Goods was Watermelon Straw Gummy (100mg) in the Edible category, maintaining its first-place rank from October and November 2024, after briefly dropping to second place in December. This product achieved impressive sales of 6122 units. Blueberry Straw Gummy (100mg) followed closely, ranking second in January 2025, having swapped places with Watermelon Straw Gummy the previous month. Strawberry Straw Gummy (100mg) consistently held the third rank since December 2024, while Pink Lemonade Straw Gummy (100mg) maintained its fourth-place position since November 2024. Notably, Citrus Twist Straw Gummy (100mg) entered the rankings in December 2024 and secured the fifth spot in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
