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Sep-2024
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Overview
Market Insights Snapshot
In the state of Arizona, FENO has shown varying performance across different cannabis categories. In the Flower category, FENO experienced a slight dip in rankings from June to September 2024, moving from 25th to 27th place. This decline is accompanied by a noticeable decrease in sales, suggesting potential challenges in maintaining competitiveness in this market segment. Conversely, in the Pre-Roll category, FENO maintained a relatively stable position, although it did see a slight drop from 15th to 20th place over the same period. This indicates a steadier presence in the Pre-Roll market, albeit with some room for improvement to regain its earlier standing.
FENO's performance in Arizona highlights both strengths and weaknesses in its market strategy across different categories. The absence of top 30 rankings in other states or categories suggests that FENO might be focusing its efforts primarily in Arizona, or it may indicate potential areas for growth and expansion. The brand's ability to maintain a presence in the Pre-Roll category, despite a slight ranking drop, suggests resilience and potential for recovery. However, the downward trend in Flower sales and rankings suggests a need for strategic adjustments to better compete with other brands in this category. Overall, FENO's journey through these rankings provides valuable insights into its market dynamics and areas for potential growth.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, FENO has experienced fluctuations in its market position over the past few months. Starting in June 2024, FENO was ranked 25th, improving slightly to 23rd in July, but then dropping to 24th in August and further to 27th in September. This downward trend in rank suggests increasing competition and challenges in maintaining market share. Notably, TRIP experienced a significant drop from 15th in June to 30th in August, before recovering slightly to 26th in September, indicating potential volatility in consumer preferences or market conditions. Meanwhile, Abundant Organics showed a more stable performance, consistently improving its rank from 30th in June to 25th in September, which could suggest a growing consumer base or effective marketing strategies. These dynamics highlight the competitive pressures FENO faces, emphasizing the need for strategic adjustments to regain and sustain a higher market position.
Notable Products
In September 2024, Jenny Kush (5.5g) topped the sales chart for FENO, securing the number one rank with sales reaching 803 units. The Big MC Pre-Roll 5-Pack (3.5g) followed closely at the second position, maintaining its rank from August where it was previously ranked fifth. Grape Gas Pre-Roll 5-Pack (3.5g) also held the second position, showing consistent performance from August. Galactic RTZ Pre-Roll 5-Pack (3.5g) ranked third, showcasing a strong entry in the list for September. Notably, Big MC (5.5g) experienced a drop from its leading position in August to fourth place in September, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
