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Oct-2024
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Overview
Market Insights Snapshot
FENO's performance across various categories and states shows a dynamic shift in rankings, particularly in Arizona. In the Flower category, FENO experienced a dip in September 2024, falling out of the top 30, but made a notable comeback in October, ranking 26th. This rebound suggests a possible strategic adjustment or market response that helped regain its position. The sales trajectory supports this, with a significant increase in October sales compared to September, indicating a recovery phase. This fluctuation in rankings and sales highlights the competitive nature of the Flower market in Arizona.
In the Pre-Roll category within Arizona, FENO demonstrated a relatively stable performance, maintaining a consistent presence within the top 30. Despite a slight drop in ranking in September, FENO managed to return to 18th place in October, suggesting resilience against market pressures. The sales data reflects a similar trend, with a slight uptick in October sales, which might indicate effective marketing or product adjustments. The ability to maintain a steady ranking in the Pre-Roll category, despite challenges, underscores FENO's potential to sustain its market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, FENO has experienced notable fluctuations in its market position from July to October 2024. Initially ranked 25th in July, FENO's rank dropped to 27th in August and further to 31st in September, before recovering to 26th in October. This pattern suggests a volatile market presence, potentially influenced by shifts in consumer preferences or competitive pressures. In contrast, Classix showed a more stable performance, improving its rank from 18th in July to 14th in September, although it fell to 24th in October. Meanwhile, Old Pal maintained a consistent position outside the top 20, and TRIP and Grow Sciences also experienced rank fluctuations similar to FENO. These dynamics highlight the competitive challenges FENO faces in maintaining and improving its market position, underscoring the importance of strategic adjustments to capture a larger share of the Arizona Flower market.
Notable Products
In October 2024, the top-performing product from FENO was Big MC (5.5g) in the Flower category, which reclaimed its number one ranking with sales reaching 1,290 units. Galactic RTZ (5.5g) also performed strongly, rising to the second position in the Flower category, despite being unranked in September. Grape Gas Pre-Roll 5-Pack (3.5g) maintained a steady presence, moving from second to third place in the Pre-Roll category with notable growth in sales. Pineapple Cake (5.5g) showed a promising climb from fifth to fourth place in the Flower category. Pure Michigan Pre-Roll 5-Pack (3.5g) entered the rankings at fifth place in the Pre-Roll category, marking its first appearance in the monthly rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
