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Jan-2025
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Overview
Market Insights Snapshot
FENO has shown a mixed performance across different product categories and states, with notable movements in rankings and sales. In Arizona, FENO's Flower category experienced a slight fluctuation in rankings, moving from 26th in October 2024 to 23rd in November, but then settling at 25th by January 2025. Despite these shifts, the sales figures indicate a recovery from a dip in December, rebounding to match the November sales level by January. This suggests a resilience in the Flower category, even if it doesn't break into the top 20 brands, which could be seen as an area for potential growth.
In contrast, FENO's performance in the Pre-Roll category in Arizona demonstrates a more positive trajectory. Starting at 22nd in October, FENO improved its ranking to 14th in December and further climbed to 12th by January 2025. This upward trend is supported by a consistent increase in sales, culminating in a notable rise from November to January. The strong performance in Pre-Rolls suggests that FENO has successfully captured consumer interest in this category, positioning itself as a competitive player. However, there are still opportunities to explore in other states and categories where FENO is not currently ranked in the top 30, which could unlock further market potential.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, FENO has shown a steady presence, maintaining a rank within the top 30 brands from October 2024 to January 2025. Despite fluctuations in sales, FENO's rank has remained relatively stable, indicating a consistent market position. In comparison, TRIP experienced significant volatility, jumping from rank 29 in October 2024 to 15 in November and December, before dropping to 24 in January 2025. This suggests that while TRIP had a surge in sales, it couldn't sustain its higher rank. Meanwhile, Sublime improved its rank from 28 in October 2024 to 20 by December, reflecting a positive sales trend that FENO could potentially emulate. Old Pal and HYH Society both remained outside the top 20, with Old Pal consistently ranking 27th from November onwards, and HYH Society showing minor fluctuations. This competitive analysis highlights FENO's need to capitalize on its stable position while exploring strategies to boost its rank further, especially in light of the dynamic shifts observed in its competitors.
Notable Products
In January 2025, the top-performing product from FENO was the Culiacancito Pre-Roll 5-Pack (3.5g) in the Pre-Roll category, which climbed to the number one spot with sales reaching 1322 units. La Poderosa Pre-Roll 5-Pack (3.5g) also showed strong performance, advancing to the second position from third place in December 2024. Culiacancito (5.5g) in the Flower category improved its ranking to third place, up from fifth in December 2024. Big MC Pre-Roll 5-Pack (3.5g) maintained a steady performance, securing the fourth position. Galactic RTZ (5.5g) experienced a slight decline, moving from fourth to fifth place, indicating a shift in consumer preference towards other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
