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Nov-2024
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Overview
Market Insights Snapshot
FENO's performance in the state of Arizona has shown notable fluctuations across different categories. In the Flower category, FENO experienced a slight downward trend in September, dropping to the 29th position, but rebounded to rank 24th by November. This movement indicates a recovery and potential growth within the Arizona market. Their sales in this category also reflect this upward trajectory, with November seeing an increase compared to the previous months. However, it's worth noting that FENO did not break into the top 20 brands, suggesting there is still significant room for improvement.
In the Pre-Roll category, FENO's performance has been slightly more stable, maintaining a presence in the top 30 throughout the observed period. Starting at 17th place in August, the brand experienced a dip in September but managed to climb back to 22nd place by November. This category also saw a sales uptick in November, hinting at a positive reception among consumers. Despite these gains, FENO's inability to secure a top 15 position indicates that while they are competitive, they are not yet leading in this segment. The data suggests a need for strategic adjustments to climb higher in the rankings and capture a larger market share in Arizona's competitive landscape.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, FENO has shown a resilient performance amidst fluctuating market dynamics. Over the months from August to November 2024, FENO's rank improved from 25th to 24th, indicating a positive trajectory despite the intense competition. Notably, Tru Infusion experienced a significant drop from 8th to 22nd, which may have opened up opportunities for FENO to capture a larger market share. Meanwhile, Old Pal consistently improved its ranking from 27th to 23rd, suggesting a competitive edge that FENO needs to watch closely. Sublime and Grow Sciences also demonstrated volatility in their rankings, with Sublime moving from 28th to 25th and Grow Sciences from 21st to 26th, reflecting potential vulnerabilities that FENO could exploit. Overall, FENO's stable sales growth and slight rank improvement highlight its potential to strengthen its position in the Arizona Flower market.
Notable Products
In November 2024, FENO's top-performing product was Big MC (5.5g) in the Flower category, maintaining its number 1 rank from October with a notable increase in sales to 1731 units. Galactic RTZ (5.5g), also in the Flower category, held steady at the second position, continuing its upward trend from a third-place rank in August and September. The Culiacancito Pre-Roll 5-Pack (3.5g) emerged as a new contender, securing the third spot with strong sales figures, marking its debut in the rankings. Culiacancito (5.5g) re-entered the rankings at fourth place, showing a consistent performance since August. Meanwhile, Big MC Pre-Roll 5-Pack (3.5g) rounded out the top five, slipping one position from its previous fourth-place rank in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
