.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Fernway has shown notable performance across different categories and states, particularly in the Massachusetts market. In the Pre-Roll category, Fernway experienced a dip in rankings from June to August 2024, moving from 8th to 11th place, but made a strong recovery in September, achieving 7th place. This upward movement in September is significant, as it indicates a resurgence in consumer interest or possibly a strategic shift in their market approach. However, it's important to note that their sales figures in this category showed fluctuations, with a notable increase in September, suggesting a successful strategy in regaining market share. In contrast, Fernway's performance in the Vapor Pens category in Massachusetts has been consistently strong, maintaining a top 3 position throughout the summer months, highlighting their dominance and consumer preference in this segment.
In New York, Fernway's presence in the Vapor Pens category has also been commendable, with a significant jump from 12th place in June to securing the 6th position from July through September 2024. This consistent ranking within the top 10 indicates a growing brand recognition and acceptance in the New York market. The steady increase in sales over these months underscores their strengthening foothold, with September figures reflecting a continued upward trend. However, it is worth noting that Fernway did not make it into the top 30 in any other categories in New York, which may suggest a more focused strategy or less competitive presence in other segments. This selective positioning could be both a strength and a potential area for growth, depending on their future strategic objectives.
Competitive Landscape
In the Massachusetts Vapor Pens category, Fernway has demonstrated a dynamic performance over the months from June to September 2024. Initially ranked third in June, Fernway climbed to second place in July and August, before slipping back to third in September. This fluctuation highlights the competitive nature of the market, particularly against strong contenders like Crude Boys, which consistently held the top spot, and Select, which mirrored Fernway's rank changes but in reverse order. Notably, Perpetual Harvest made a remarkable leap from 15th in June to 5th by July, maintaining that position through September, indicating a potential emerging threat. Despite these shifts, Fernway's sales figures remained robust, peaking in August before a slight decline in September, suggesting a need for strategic adjustments to reclaim and sustain higher rankings in this competitive landscape.
Notable Products
In September 2024, the top-performing product for Fernway was the Traveler - Mandarin Orange Distillate Disposable (2g) in the Vapor Pens category, maintaining its first-place rank from August with a sales figure of 8,260 units. The Berry Haze Distillate Cartridge (1g) ranked second, showing a consistent performance since June, though it dropped from its top position in July. The Traveler - Berry Haze Distillate Disposable (2g) emerged in third place, marking its return to the rankings after being absent in August. The Traveler - Mango Distillate Disposable (2g) and White Widow Distillate Cartridge (1g) held steady at fourth and fifth positions, respectively, with stable sales figures. This consistency across multiple months indicates a strong consumer preference for Fernway's Vapor Pens, particularly their distillate disposables and cartridges.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
