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Oct-2024
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Overview
Market Insights Snapshot
Fernway's performance in the cannabis market has shown notable variations across different states and product categories. In Massachusetts, Fernway's Pre-Roll category experienced some fluctuations, starting at rank 10 in July 2024, dropping to 12 in August, but then climbing back to 8 in September before settling at rank 9 in October. This indicates a resilient presence in the Pre-Roll market, despite slight dips. On the other hand, in the Vapor Pens category, Fernway maintained a strong and stable position, consistently holding the 2nd rank in July and August, with a slight drop to 3rd place in September and October. This consistent high ranking suggests a strong brand loyalty and market penetration within the Vapor Pens category in Massachusetts.
In New York, Fernway's performance in the Vapor Pens category has been steady, consistently ranking at 6th place from July to October 2024. This stability in ranking, despite the competitive nature of the market, highlights Fernway's solid footing in New York's Vapor Pens segment. The absence of Fernway from the top 30 in other categories in New York suggests areas for potential growth or strategic focus. The consistent sales figures in New York, with a notable increase from July to October, indicate a positive trend in consumer demand for Fernway's products. This upward movement in sales, despite the static rank, could imply an expanding market share or increased consumer preference within the existing market.
Competitive Landscape
In the Massachusetts vapor pens market, Fernway has experienced notable shifts in its competitive positioning over the past few months. Initially holding the second rank in July and August 2024, Fernway was surpassed by Select in September and October, dropping to third place. Despite this change in rank, Fernway's sales remained robust, with a significant recovery in October after a dip in September. This indicates a resilient brand performance amidst fierce competition. Meanwhile, Crude Boys consistently maintained the top position, showcasing a strong market presence. Simply Herb and Perpetual Harvest remained stable at fourth and fifth ranks, respectively, underscoring a competitive yet steady market landscape. These dynamics suggest that while Fernway faces stiff competition, particularly from Select, its ability to maintain strong sales figures is indicative of its enduring appeal and market strategy.
Notable Products
In October 2024, the top-performing product from Fernway was the Traveler - Mandarin Orange Distillate Disposable (2g) in the Vapor Pens category, maintaining its position as the number one ranked product for the third consecutive month with sales reaching 6425 units. The White Widow Distillate Cartridge (1g) also held its position at rank two, showing a notable increase in sales to 5850 units from the previous month. Traveler - Berry Haze Distillate Disposable (2g) climbed to the third position, indicating a resurgence in popularity after being ranked fifth in September. Traveler - Mango Distillate Disposable (2g) entered the rankings at fourth place, demonstrating stable demand despite not being ranked in September. Lastly, the Berkshire Gold Distillate Cartridge (1g) appeared for the first time in the rankings at fifth place, suggesting a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
