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Nov-2024
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Overview
Market Insights Snapshot
Fernway has shown a notable presence in the cannabis market, particularly within the Massachusetts market. In the Pre-Roll category, Fernway has maintained a consistent ranking, hovering within the top 10 over the past four months, although it did experience a slight decline from 8th place in October to 10th in November. This indicates a stable performance, but also suggests room for improvement to climb higher in the rankings. In contrast, Fernway's performance in the Vapor Pens category in Massachusetts has been impressive, reaching the top spot in November after fluctuating between 2nd and 3rd in previous months. This upward trend highlights Fernway's strong foothold in the Vapor Pens market in Massachusetts, suggesting a growing consumer preference for their products in this category.
Expanding to New York, Fernway's performance in the Vapor Pens category remains solid, consistently ranking within the top 10, although it experienced a slight dip from 6th to 7th place between September and November. Despite this minor decline, the brand's sales figures have shown a positive trend, with an increase in sales from September to November. This indicates a resilient demand for Fernway's Vapor Pens in New York, despite the competitive landscape. However, it's worth noting that Fernway did not appear in the top 30 for the Pre-Roll category in New York, suggesting a potential area for growth or a strategic focus on their stronger-performing categories.
Competitive Landscape
In the Massachusetts Vapor Pens category, Fernway has demonstrated a dynamic shift in its competitive positioning over the past few months. In November 2024, Fernway ascended to the top rank, overtaking Crude Boys, which fell to third place after leading the category consistently from August to October. This rise for Fernway suggests a strong recovery and strategic market capture, especially considering its dip to third place in September. Meanwhile, Select maintained a stable presence, oscillating between second and third positions, indicating consistent performance but not enough to surpass Fernway's recent surge. This competitive landscape highlights Fernway's resilience and adaptability, positioning it as a formidable leader in the Massachusetts Vapor Pens market as of November 2024.
Notable Products
In November 2024, Fernway's top-performing product was the White Widow Distillate Cartridge (1g) in the Vapor Pens category, which ascended to the number one rank with sales reaching 6433 units. The Berkshire Gold Distillate Cartridge (1g) made a notable debut at the second position. The Traveler - Mandarin Orange Distillate Disposable (2g), despite being the leader in previous months, fell to third place, indicating a slight decline in its dominance. Berry Haze Distillate Cartridge (1g) re-entered the rankings at fourth place, showing a resurgence from its absence in October. Lastly, the Mandarin Orange Distillate Cartridge (1g) entered the rankings at fifth place, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
