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Dec-2024
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Overview
Market Insights Snapshot
Fernway has shown notable performance trends in the Massachusetts cannabis market, particularly within the Vapor Pens category. Over the last four months of 2024, Fernway maintained a stronghold at the top of the rankings, consistently securing the number one position from October through December. This dominance is reflected in their increasing sales, which peaked at over two million dollars in December. In contrast, their performance in the Pre-Roll category has been more variable, with rankings fluctuating from eighth to tenth before rebounding to seventh place in December. Such variability suggests a competitive landscape in the Pre-Roll category, though the December rebound could indicate strategic adjustments or market reception improvements.
In New York, Fernway's performance in the Vapor Pens category has been stable yet less dominant compared to Massachusetts. The brand held rankings between sixth and eighth place from September to December 2024. Despite not breaking into the top five, there is a positive sales trajectory, with a significant jump in November followed by continued growth in December. This upward sales trend, despite a slight dip in ranking, suggests that Fernway is gaining traction in the New York market, potentially positioning itself for future advancements in rank. The absence of Fernway in the top 30 for other categories in New York highlights areas for potential expansion or increased focus.
Competitive Landscape
In the Massachusetts Vapor Pens category, Fernway has demonstrated a remarkable ascent in the rankings, securing the top position from October 2024 through December 2024. This upward trajectory is particularly notable given that Fernway was ranked third in September 2024. The brand's consistent performance and strategic positioning have allowed it to surpass competitors such as Select, which maintained a steady third position from October to December 2024, and Crude Boys, which held the second spot during the same period. Fernway's ability to climb the ranks and sustain its leadership suggests a strong market presence and effective brand strategy, likely contributing to increased consumer loyalty and sales momentum. This competitive edge highlights the importance of continuous innovation and customer engagement in maintaining a leading position in the dynamic cannabis market.
Notable Products
In December 2024, the top-performing product from Fernway was the White Widow Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for the third consecutive month with sales reaching 8,520 units. The Berry Haze Distillate Cartridge (1g) climbed to the second position, showing a significant increase from its fourth place in November. The Berkshire Gold Distillate Cartridge (1g) held steady at the third rank, demonstrating consistent performance over the last two months. Mandarin Orange Distillate Cartridge (1g) moved up to fourth place after debuting at fifth in November. The Traveler - Mandarin Orange Distillate Disposable (2g), which was previously in the second position in September, dropped to fifth place in December, indicating a shift in consumer preference within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
