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Jan-2025
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Overview
Market Insights Snapshot
Fernway's performance in the Massachusetts market showcases notable shifts across different product categories. In the Pre-Roll category, Fernway has seen a fluctuating ranking, starting from 8th position in October 2024, dropping to 10th in November, and then regaining momentum to secure 6th place in December before settling at 7th in January 2025. This indicates a competitive landscape where Fernway is consistently maintaining a presence in the top 10, although not without challenges. In contrast, their Vapor Pens category has shown dominance by holding the top position from October through December, only dropping to 3rd in January 2025. This suggests a strong brand presence and consumer preference in the Vapor Pens market, even with a slight dip at the start of the new year.
In New York, Fernway's performance in the Vapor Pens category has been stable, consistently holding the 7th position from October through December 2024, before slipping slightly to 8th in January 2025. This stability, despite the competitive nature of the market, highlights Fernway's ability to maintain a solid foothold in New York. The absence of Fernway in the top 30 rankings for the Pre-Roll category in New York may point to either a strategic focus on Vapor Pens or competitive pressures in that segment. The data indicates that while Fernway excels in certain categories and markets, there are areas where they are either not present or face significant competition, providing opportunities for strategic growth and repositioning.
Competitive Landscape
In the Massachusetts vapor pens category, Fernway experienced a notable shift in its competitive positioning from October 2024 to January 2025. Initially holding the top rank, Fernway was surpassed by Crude Boys and Select by January 2025, dropping to third place. This change in rank coincided with a decrease in sales for Fernway, while Crude Boys saw a significant increase, ultimately claiming the top spot. Select maintained a steady performance, consistently ranking third until moving up to second place in January 2025. Meanwhile, Simply Herb and Perpetual Harvest remained stable in their respective fourth and fifth positions throughout the period. This competitive landscape indicates a dynamic market where Fernway needs to strategize effectively to regain its leading position.
Notable Products
In January 2025, Fernway's top-performing product was the White Widow Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place ranking since October 2024 with sales reaching 7,544 units. The Berkshire Gold Distillate Cartridge (1g) followed closely in second place, which it has held since November 2024. The Berry Haze Distillate Cartridge (1g) ranked third, sustaining its position from the previous month. The Traveler - Mandarin Orange Distillate Disposable (2g) showed a slight improvement, moving up to fourth place from its fifth-place ranking in December 2024. The Mandarin Orange Distillate Cartridge (1g) dropped to fifth place, having been in fourth place the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
