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Dec-2024
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Overview
Market Insights Snapshot
Find. has shown a strong performance in the Arizona market, particularly in the Flower category, where it has maintained a consistent top position from September to December 2024. This indicates a robust presence and consumer preference in this category within the state. However, in the Pre-Roll category, while Find. managed to improve its ranking from 7th to 5th in October, it slipped back to 7th in November and December, which might suggest fluctuating consumer interest or increased competition. In Massachusetts, Find. experienced a drop in its Flower category ranking from 5th in October to 9th in November and December, indicating potential challenges in maintaining its market share. Furthermore, the Pre-Roll category saw a significant decline from 2nd in September to 12th by December, which could be a concern for the brand's positioning in this segment.
In New York, Find. exhibited impressive growth in the Flower category, climbing from 22nd place in September to 4th by December, signaling a successful penetration into the market. This upward trend contrasts with its performance in Illinois, where it did not rank in the top 30 for the Flower category until November, debuting at 41st place, which highlights an area for potential growth. Meanwhile, in Nevada, Find. faced volatility, with its Flower category ranking fluctuating from 4th in September to 17th in October, before stabilizing at 8th in November and December. This suggests a competitive landscape and potential shifts in consumer preferences. Additionally, in Ohio, despite some fluctuations, Find. managed to improve its Flower category ranking from 26th in November to 21st in December, which could be indicative of a modest recovery or strategic adjustments by the brand.
Competitive Landscape
In the Arizona flower category, Find. has maintained a stronghold as the top brand from September to December 2024, consistently ranking 1st. This dominance is particularly notable given the competitive landscape, where brands like Mohave Cannabis Co. have consistently held the 2nd position during the same period. Despite Cheech & Chong's impressive ascent from 19th in September to 3rd by December, Find.'s sales figures have shown resilience, indicating a robust brand loyalty and market presence. The upward trajectory of Cheech & Chong's, marked by a significant increase in rank and sales, suggests a growing competitive pressure, yet Find.'s ability to sustain its top position highlights its strong market strategy and consumer preference in Arizona's flower category.
Notable Products
In December 2024, the top-performing product for Find. was Zmintz Pre-Roll (1g) in the Pre-Roll category, maintaining its number one position with notable sales of 7,565 units. Following closely, GMO Kush Mints Pre-Roll (1g) secured the second rank, while Bubba Star Dog Pre-Roll (1g) took the third position. Sour Diesel Lemon Pre-Roll (1g) was ranked fourth, and Chem Fire (14g) in the Flower category rounded out the top five. These rankings reflect a stable performance for Find.'s Pre-Roll products, with no significant changes in their positions from previous months. The consistent demand for these products suggests a strong market presence for Find.'s offerings in their respective categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
