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Jan-2025
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Overview
Market Insights Snapshot
Find. has shown remarkable consistency in the Arizona market, maintaining the top position in the Flower category from October 2024 through January 2025. Despite a slight decrease in sales from November to January, the brand's leading position indicates a strong consumer preference and brand loyalty. However, in the Pre-Roll category within the same state, Find. experienced a gradual decline in ranking, moving from 5th to 7th place over the same period. This suggests potential challenges in maintaining market share in this category, possibly due to increased competition or shifting consumer preferences.
In New York, Find. has demonstrated impressive upward momentum in the Flower category, climbing from the 11th position in October 2024 to a steady 4th place by January 2025. This upward trend is supported by a significant increase in sales, particularly notable between October and November. Meanwhile, Find.'s performance in Illinois reveals a more fluctuating presence, as the brand did not rank in the top 30 for two out of the four months analyzed, highlighting challenges in establishing a consistent foothold in this market. In Massachusetts, the brand maintained a steady position in the Flower category, while experiencing a decline in the Pre-Roll category, suggesting varying levels of competition and consumer demand across product types.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Find. has consistently maintained its top position from October 2024 through January 2025, showcasing its strong market presence and customer loyalty. Despite a slight decrease in sales from December 2024 to January 2025, Find. remains ahead of its closest competitor, Mohave Cannabis Co., which has held the second rank consistently during the same period. Mohave Cannabis Co.'s sales saw a significant increase in January 2025, yet they still trail behind Find., indicating Find.'s robust market leadership. Meanwhile, Shango has shown a positive trend by improving its rank from sixth in October 2024 to third in January 2025, which may suggest growing competition in the market. These dynamics highlight the importance for Find. to continue innovating and engaging with its customer base to maintain its leading position amidst rising competition.
Notable Products
In January 2025, Find's top-performing product was Jah Cheesecake Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales of 8616 units. Garlic Cherry Gelato Pre-Roll (1g) followed closely in second place, while The Soap Pre-Roll (1g) held the third position. Country Cookies Pre-Roll (1g) ranked fourth, and Valley OG Pre-Roll (1g), which was previously the top seller in October 2024, fell to fifth place. Notably, Valley OG Pre-Roll experienced a significant drop from first place in October 2024 to fifth in January 2025. This shift in rankings highlights a changing consumer preference within Find's product lineup over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
