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Nov-2024
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Overview
Market Insights Snapshot
Find. has demonstrated a strong presence in the Arizona market, consistently maintaining the top position in the Flower category from August to November 2024. Despite a slight fluctuation in sales, the brand's dominance in this category remains unchallenged. However, the Pre-Roll category in Arizona tells a different story, with Find. experiencing a decline from fifth place in August to eighth in November, indicating a potential area for improvement. In Massachusetts, Find.'s performance in the Flower category has seen a gradual decline from sixth to ninth place over the same period, suggesting increasing competition or shifting consumer preferences.
In New York, Find. has made significant strides in the Flower category, climbing from 22nd place in August to an impressive sixth place by November, reflecting a successful strategy or market adaptation. Contrastingly, Find. has not been able to break into the top 30 in the Flower category in Illinois, which could be seen as a missed opportunity or a challenging market environment. In Nevada, the brand's Flower category ranking experienced volatility, notably dropping to 16th place in October before recovering to eighth in November, pointing to potential market dynamics or internal adjustments. Meanwhile, Find.'s absence from the top 30 in Maryland after September indicates a need for strategic reassessment in that state.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Find. has consistently maintained its top position from August to November 2024, demonstrating a strong hold on the market. Despite fluctuations in sales, with a notable dip in September followed by a recovery in October and November, Find. remains the leader. This stability is significant when compared to competitors like Mohave Cannabis Co., which has held the second rank consistently but with lower sales figures. Meanwhile, Cheech & Chong's has shown remarkable improvement, jumping from the 19th rank in September to 3rd in November, indicating a potential threat to Find.'s dominance if this trend continues. The competitive dynamics suggest that while Find. is currently secure in its leadership, the brand must remain vigilant and innovative to counter the rising momentum of its competitors.
Notable Products
In November 2024, Find's top-performing product was El Chivo #5 (14g) in the Flower category, achieving the number one rank with sales of 10,476 units. Zmintz (14g) followed closely as the second-best seller in the Flower category. Cactus Mints Pre-Roll (1g) secured the third position, marking a notable drop from its first-place rank in October 2024. Honey Banana Pre-Roll (1g) and Grease Monkey (14g) rounded out the top five, ranking fourth and fifth, respectively. The shift in rankings indicates a strong performance for El Chivo #5 and Zmintz, while Cactus Mints Pre-Roll experienced a decline in popularity compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
