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Oct-2024
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Overview
Market Insights Snapshot
The performance of Find. across different states and product categories presents a mixed picture, with some notable achievements and areas for potential growth. In Arizona, Find. has maintained a stronghold in the Flower category, consistently holding the number one rank over the past four months, even though sales have seen some fluctuations. However, the brand's position in the Pre-Roll category in Arizona has seen a decline, dropping from the 4th position in July to the 7th by October. Meanwhile, in Massachusetts, Find. has remained a top contender in both the Flower and Pre-Roll categories, although there was a slight dip in the Flower category ranking from 6th to 7th in October. This suggests a robust presence in Massachusetts, despite minor rank changes.
In other states, Find.'s performance varies significantly. For instance, in Illinois, the brand did not make it into the top 30 for the Flower category after July, indicating a challenging market presence there. Conversely, in New York, Find. showed improvement in the Flower category, climbing from 24th in September to 19th by October, suggesting an upward trend. However, in Nevada, the brand experienced a significant drop in the Flower category, falling from 4th place to 18th in October, which could point to increased competition or a shift in consumer preferences. The absence of a ranking in Maryland for October indicates that Find. was not in the top 30, which may be a cause for concern in that market.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Find. has consistently maintained its leading position from July to October 2024, despite fluctuations in sales figures. This stability in rank highlights Find.'s strong market presence and brand loyalty among consumers. However, it's important to note that Mohave Cannabis Co. has also shown consistent performance, holding the second rank throughout the same period with a noticeable increase in sales from September to October. Meanwhile, High Grade remains a steady competitor at the third rank, although its sales figures have shown less volatility compared to Find. The consistent ranking of these competitors suggests a stable market dynamic, but the sales trends indicate potential shifts in consumer preferences that Find. may need to address to maintain its top position.
Notable Products
In October 2024, the top-performing product for Find was Cactus Mints Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of 10,391 units. Mule Fuel Pre-Roll (1g) followed closely in second place, while Coquito Pre-Roll (1g) secured the third position. Gelato Cake Pre-Roll (1g) improved its ranking from fifth in September to fourth in October, indicating a positive sales trend. Notably, RnB Headband Pre-Roll (1g) maintained its fifth position, consistent with its previous performance. Overall, the Pre-Roll category dominated the sales for Find in October, showcasing strong consumer demand for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
