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Nov-2024
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Overview
Market Insights Snapshot
Fireball Cannabis has shown varied performance across different states and categories, with notable fluctuations in rankings. In Maryland, the brand's presence in the Edible category has been relatively stable, maintaining a position within the top 30 for the past four months. Despite a slight dip in November 2024, where it moved from rank 26 to 28, Fireball Cannabis has managed to stay competitive. This consistent ranking suggests a steady demand for their products in Maryland, although the sales figures indicate a downward trend, with November sales being the lowest in the observed period.
In contrast, Missouri presents a more challenging landscape for Fireball Cannabis. The brand's rank in the Edible category dropped significantly from 22 in August to 37 in October, eventually falling out of the top 30 by November 2024. This decline points to a potential loss of market share or increased competition within the state. The sales data corroborates this trend, showing a sharp decrease from August to October. The absence of a ranking in November highlights the brand's struggle to maintain its position in Missouri's competitive market.
Competitive Landscape
In the Maryland edibles market, Fireball Cannabis has experienced fluctuating ranks over the past few months, indicating a competitive landscape. In August 2024, Fireball Cannabis was ranked 29th, but it improved to 27th in September and further to 26th in October, before slipping back to 28th in November. This pattern suggests a volatile market position, potentially influenced by the performance of competitors like ROBHOTS, which consistently hovered around the mid-20s rank, and Hedy, which maintained a relatively stable presence in the rankings. Notably, Lux by CannAscend saw a significant drop in September, which might have temporarily benefited Fireball Cannabis. Meanwhile, Grass entered the top 20 in November, suggesting new competitive pressures. These dynamics highlight the importance for Fireball Cannabis to strategize effectively to maintain and improve its market position amidst shifting competitor performances.
Notable Products
In November 2024, the top-performing product from Fireball Cannabis was the Sativa Cinnamon Live Resin Gummies 10-Pack (100mg), maintaining its first-place rank consistently since August despite a sales figure of 607 units, showing a decline over the months. The newly introduced Sativa Cinnamon Fruit Chews 20-Pack (100mg) quickly rose to the second position with notable sales figures, indicating strong consumer interest. Cinnamon Red Hot Gummies 10-Pack (400mg) held the third position, showing a slight drop from its peak in October. Fireball Gummies 10-Pack (100mg) ranked fourth, maintaining a steady presence in the top five since September. Lastly, the CBD/THC 1:1 Fireball Gummies debuted at fifth place, suggesting a growing demand for balanced cannabinoid products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
