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Oct-2024
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Overview
Market Insights Snapshot
Firestar has shown a significant upward trajectory in the Flower category in Nevada, moving from a rank of 26 in July 2024 to an impressive rank of 9 by October 2024. This rise is indicative of a strong market presence and consumer preference for Firestar's flower products, which is further substantiated by a substantial increase in sales over the months. The brand's ability to climb the rankings steadily within this category suggests effective strategies in product quality or marketing that resonate well with consumers in Nevada.
Conversely, Firestar's performance in the Pre-Roll category in Nevada has been less consistent. Starting from a rank of 57 in July 2024, the brand made some progress by reaching rank 39 in September, only to fall back to rank 55 in October. This fluctuation highlights challenges in maintaining a steady position within the top 30 brands, which could be attributed to increased competition or shifting consumer preferences. The variance in rankings underscores the need for Firestar to reassess its strategies in the Pre-Roll segment to regain and maintain a competitive edge.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Firestar has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 26 in July 2024, Firestar made a significant leap to rank 10 in August, maintaining a steady position around 9 to 11 through October. This improvement in rank is indicative of a strong sales performance, particularly in October where Firestar's sales figures approached those of top competitors. Notably, FloraVega / Welleaf consistently held a higher rank, peaking at 8 in both August and October, suggesting a robust market presence. Meanwhile, CAMP (NV) exhibited fluctuating ranks, dropping to 12 in August but recovering to 10 in October, indicating variable sales performance. Lavi maintained a stable rank around 7, consistently outperforming Firestar in sales, while Hustler's Ambition showed a volatile pattern, with a notable drop to 22 in September before climbing back to 11 in October. These dynamics highlight Firestar's potential for continued growth if it can sustain its recent momentum and capitalize on market opportunities.
Notable Products
In October 2024, Firestar's top-performing product was Glitter Bomb (14g) in the Flower category, securing the number one rank with notable sales of 1165 units. Lemon Essence (3.5g) followed as the second-highest seller, climbing up from the third rank in August to second in October with 1090 units sold. Whoa Si Whoa (3.5g) debuted strong in October, taking the third position with 1084 units sold, indicating a successful product launch. Motor Breath (3.5g) and Rainbow Unicorn (14g) rounded out the top five, both entering the rankings for the first time in October. This shift in rankings highlights a dynamic change in consumer preferences towards larger pack sizes and new product introductions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
