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Jan-2025
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Overview
Market Insights Snapshot
Firestar has shown notable performance fluctuations across different categories and states, with significant movements worth highlighting. In the Nevada market, their Flower category experienced a dynamic shift, starting at rank 9 in October 2024 and dropping to rank 12 by December, before climbing back up to rank 8 in January 2025. This upward movement in January suggests a recovery or strategic adjustment that positively impacted their sales. However, the Pre-Roll category tells a different story, where Firestar was not present in the top 30 brands in November, indicating a potential challenge or market shift that temporarily impacted their visibility in this segment. Despite this, they managed to improve their position to rank 40 by January 2025, showcasing a resilience or market adaptation strategy that helped regain some ground.
When examining sales trends, it's interesting to note that while the Flower category in Nevada experienced a decline in sales from October to December 2024, there was a notable rebound in January 2025, reflecting a positive trajectory that could be attributed to seasonal demand or promotional activities. On the other hand, the Pre-Roll category, despite not being in the top 30 in November, saw a significant improvement in sales by January 2025, which could suggest a successful campaign or product innovation that resonated with consumers. The absence from the top 30 in November highlights a potential area for strategic focus to ensure consistent brand presence across all months. Overall, Firestar's performance across these categories and states underscores the importance of adaptability and strategic planning in maintaining and improving market position.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Firestar has experienced notable fluctuations in its ranking and sales over the past few months. Starting from October 2024, Firestar was ranked 9th but saw a decline in November and December, dropping to 11th and 12th, respectively. However, it made a comeback in January 2025, climbing back to 8th place. This recovery in rank coincides with a sales increase from December to January, suggesting a positive trend. In contrast, Nature's Chemistry consistently outperformed Firestar, maintaining a higher rank, although it too saw a decline from 6th to 9th place by January. Meanwhile, CAMP (NV) showed volatility, peaking at 5th in November before dropping to 19th in December, then recovering to 10th in January. &Shine remained a steady competitor, consistently holding the 6th position, while Find. demonstrated a strong upward trajectory, moving from 16th in October to 7th by January. These dynamics highlight the competitive pressures Firestar faces and underscore the importance of strategic adjustments to maintain and improve its market position.
Notable Products
In January 2025, the top-performing product for Firestar was Whoa Si Whoa Pre-Roll (1g) in the Pre-Roll category, which achieved the number one rank with sales of 2338 units. Following closely, Sundae Driver Pre-Roll (1g) secured the second rank, improving from third place in December 2024, with a notable increase in sales. Glitter Bomb (14g), a Flower category product, dropped from its consistent second rank in the previous months to third place in January. Whoa Si Whoa (7g) and Bananaconda (7g), both in the Flower category, took the fourth and fifth ranks respectively, marking their entry into the top five. This shift highlights a strong performance by Pre-Roll products at the start of the year, with Flower products maintaining a steady presence in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
