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Sep-2024
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Overview
Market Insights Snapshot
Five Founders has shown a notable performance in the oil category within Ontario. Over the summer months, the brand has climbed steadily in rankings, moving from 12th place in June 2024 to 8th place by September 2024. This upward trajectory is indicative of strong market acceptance and possibly effective distribution or marketing strategies in the province. The consistent improvement in rankings suggests that Five Founders is becoming increasingly competitive in the Ontario market, with a peak in sales observed in August before a slight dip in September. Such a trend reflects a robust presence in the category, which might indicate a growing consumer base or successful product launches.
However, it is worth noting that Five Founders does not appear in the top 30 rankings in other states or provinces for the oil category, which could be a point of concern or an opportunity for growth. The absence from these rankings highlights potential gaps in market penetration or brand recognition outside of Ontario. This discrepancy suggests that while Five Founders has established a foothold in Ontario, there is room for expansion and increased visibility in other regions. The brand's focused success in Ontario could serve as a blueprint for strategic growth in other markets, provided they can replicate the factors contributing to their success in Ontario.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, Five Founders has shown a promising upward trend in rankings over the past few months. Starting from a rank of 12 in June 2024, Five Founders improved to rank 8 by September 2024, indicating a positive trajectory in market presence. This improvement is noteworthy, especially when compared to competitors such as Glacial Gold, which fluctuated between ranks 6 and 8, and Twd., which saw a decline from rank 5 in June to rank 7 in September. Despite Axea experiencing a similar rank fluctuation, Five Founders' consistent climb suggests a strengthening brand position. Meanwhile, ufeelu also showed improvement but remained outside the top 10 until September. This upward trend for Five Founders, coupled with stable sales figures, positions it as a growing contender in the Ontario oil market, potentially appealing to consumers seeking reliable and emerging brands.
Notable Products
In September 2024, Five Founders' top-performing product was THC Oil 30ml, maintaining its number one rank consistently over the past four months, with a sales figure of 975 units. CBD Oil 30ml also held steady in second place, showing a notable increase in sales to 872 units compared to previous months. Indica Blend Pre-Roll 5-Pack 2.5g climbed to the third position, a significant improvement from its fifth-place rank in August, with sales rising to 223 units. The CBD:THC 8:5 Balanced Oil 30ml re-entered the rankings at fourth place, while THC Blend House Bud Pre-Roll 5-Pack 2.5g dropped to fifth after a consistent third-place position in prior months. Overall, the data reflects a strong performance in the oil category, with pre-rolls showing dynamic shifts in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
