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Oct-2024
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Overview
Market Insights Snapshot
Five Founders has shown a notable presence in the Ontario oil category, where it has consistently improved its ranking over the past few months. Starting at the 10th position in July 2024, the brand climbed to 7th by October 2024. This upward trend suggests a strengthening market position and possibly an effective strategy in product offerings or marketing. The increase in sales from July to October further supports this positive movement, indicating growing consumer interest or loyalty within the province. However, there is no mention of Five Founders in the top 30 rankings for other categories in Ontario, which could indicate areas for potential growth or a need to diversify their product lineup.
In contrast, the performance of Five Founders in Alberta is less prominent, as the brand only appeared in the top 30 rankings for the oil category in October 2024, debuting at the 12th position. This late entry into the rankings may suggest a recent push or introduction of new strategies in the Alberta market. The absence of rankings in the preceding months could be viewed as a missed opportunity, especially if other brands have been capitalizing on market share. The data indicates that while Five Founders is making strides in certain regions, there is still significant room for expansion and improvement across different states and categories.
Competitive Landscape
In the competitive landscape of the Oil category in Ontario, Five Founders has shown a promising upward trajectory in rankings over the past few months. Starting from a rank of 10th in July 2024, Five Founders improved to 9th in August and September, and further climbed to 7th by October. This positive movement indicates a strengthening market presence, especially when compared to competitors like Axea, which fluctuated between 8th and 10th place, and ufeelu, which oscillated between 8th and 10th. Meanwhile, Viola and Glacial Gold maintained stable positions at 5th and 6th, respectively, suggesting that Five Founders is closing the gap with these top-tier brands. The increase in Five Founders' sales from August to October further supports its upward rank movement, highlighting its growing appeal among consumers in the Ontario market.
Notable Products
In October 2024, the top-performing product for Five Founders was THC Oil (30ml) in the Oil category, maintaining its first-place rank from previous months with notable sales reaching 1619 units. CBD Oil (30ml) also held steady at the second position, although its sales figures slightly decreased compared to September. Balanced Oil (30ml) saw a significant improvement, jumping to the third rank after being unranked in September. Indica Blend Pre-Roll 5-Pack (2.5g) maintained its fourth position, although with a sharp decline in sales. THC Blend House Bud Pre-Roll 5-Pack (2.5g) remained in fifth place, consistent with its ranking in September, despite lower sales volumes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
