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Nov-2024
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Overview
Market Insights Snapshot
Five Founders has shown a noteworthy performance in the Oil category across different regions, with significant movements in their rankings. In Alberta, the brand made a notable entry into the top 30 for the first time in November 2024, securing the 10th position. This marks a significant milestone for the brand in Alberta, indicating a positive trend and growing consumer interest. Meanwhile, in Ontario, Five Founders maintained a consistent presence in the top 10, holding the 7th rank for both October and November 2024. This stability in Ontario highlights their strong foothold in the market, despite some fluctuations in sales figures over the months.
The ranking dynamics for Five Founders suggest a varied performance across the provinces, with Alberta showing a fresh upward trajectory while Ontario remains a stronghold. The absence of any ranking for the months prior to November in Alberta could be interpreted as a breakthrough moment for Five Founders, as they were not in the top 30 before. On the other hand, Ontario's consistent top 10 presence underscores the brand's established reputation in the region. The fluctuation in sales figures, particularly in Ontario, where sales dropped from September to November, may warrant further analysis into market conditions or consumer preferences to understand underlying factors. These movements provide a glimpse into the brand's strategic positioning and potential growth areas.
Competitive Landscape
In the competitive landscape of the Oil category in Ontario, Five Founders has demonstrated a steady improvement in its rank over the past few months, climbing from 9th place in August 2024 to 7th place by October and maintaining this position into November. This upward trend in ranking suggests a positive reception in the market, despite a dip in sales from October to November. Notably, Five Founders is closely trailing behind Glacial Gold, which has shown a strong performance by moving up to 5th place in November, indicating a potential rival to watch. Meanwhile, Viola, which consistently held the 5th position until October, slipped to 6th in November, possibly opening up opportunities for Five Founders to capitalize on any market shifts. Additionally, Axea and ufeelu have remained relatively stable in their rankings, suggesting a less aggressive competitive threat in the immediate vicinity. These dynamics highlight the importance for Five Founders to continue leveraging its momentum to further enhance its market position in Ontario's Oil category.
Notable Products
In November 2024, Five Founders' top-performing product was the THC Oil 30ml in the Oil category, maintaining its first-place ranking consistently over the past four months with a notable sales figure of 1298. The CBD Oil 30ml also held steady in second place, despite a decrease in sales compared to October. The THC Blend House Bud Pre-Roll 5-Pack 2.5g advanced to third place from fifth in the previous two months, indicating a surge in popularity. The Indica Blend Pre-Roll 5-Pack 2.5g remained in fourth place, showing stability in its ranking. The Balanced Oil 30ml dropped to fifth place after reaching third in October, suggesting a decline in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
