Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Flamer's performance in the New York market shows a varied trajectory across different product categories. In the Flower category, Flamer has struggled to maintain a strong presence, with rankings slipping from 57th in June 2024 to falling out of the top 30 by September 2024. This decline is reflected in their sales, which saw a significant drop from June to August. Such a trend indicates potential challenges in maintaining consumer interest or competition within the Flower category. Meanwhile, their performance in the Pre-Roll category has been more stable, though it still shows a gradual decline, moving from 11th in June 2024 to 30th by September. This suggests that while they have a foothold in Pre-Rolls, maintaining or improving their position could be crucial for future growth.
In terms of sales trends, the Pre-Roll category has been a relatively stronger performer for Flamer in New York. Despite the decreasing rank, the sales figures indicate a sustained interest in their Pre-Roll products, albeit with a noticeable dip by September 2024. This could be attributed to seasonal trends, competitive pressures, or changes in consumer preferences. The absence of Flamer from the top 30 brands in the Flower category by September highlights a significant area for improvement. Understanding the dynamics and consumer preferences in this category could be key to regaining market share. Overall, while Flamer has shown resilience in certain areas, strategic adjustments may be necessary to enhance their competitive standing across categories.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Flamer has experienced notable fluctuations in its ranking and sales over the past few months. While Flamer started strong in June 2024 with an 11th place rank, it saw a decline to 30th by September 2024. This downward trend in rank is mirrored by a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, Toast showed a significant rise from 21st in June to 9th in August, before dropping to 29th in September, indicating a volatile but competitive presence. Meanwhile, Luci also experienced a drop from 10th in June to 28th in September, aligning with Flamer's trend. On the other hand, Lobo and OHHO maintained relatively stable positions, with OHHO showing a gradual improvement. These dynamics suggest that while Flamer faces stiff competition, particularly from brands like Toast, there is an opportunity to strategize for a comeback by analyzing the market movements and consumer preferences that are benefiting its competitors.
Notable Products
In September 2024, Silly Goofy Pre-Roll (0.75g) emerged as the top-performing product for Flamer, securing the first rank with sales of 1512 units. The Silly Goofy Pre-Roll 5-Pack (2.5g), which consistently held the top position in prior months, ranked second this month. Lobotomy Pre-Roll 5-Pack (2.5g) maintained a steady presence, retaining the third rank for the second consecutive month. Lobotomy Pre-Roll (0.75g) experienced a slight drop, moving from third in June and July to fourth in September. Gasolime (4g), a Flower category product, consistently held the fifth position throughout the past months, indicating stable but lower sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.