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Aug-2024
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Overview
Market Insights Snapshot
In New York, Flamer has shown a mixed performance across different categories. While the brand has struggled in the Flower category, failing to break into the top 30 rankings from May to August 2024, it has managed to maintain a strong presence in the Pre-Roll category. Specifically, Flamer's ranking in the Pre-Roll category improved significantly from 23rd in May to 10th in July, before dropping back to 23rd in August. This fluctuation indicates a volatile but potentially promising market position in the Pre-Roll category, contrasting sharply with the brand's challenges in the Flower category.
Overall, Flamer's performance in New York highlights its strength in the Pre-Roll segment, where it has consistently been within the top 30 brands, even peaking at the 10th position in July. However, the brand's inability to enter the top 30 in the Flower category over the same period suggests a need for strategic adjustments in that segment. The significant drop in Flower sales from June to August further underscores this challenge. These trends provide a clear indication of where Flamer's current market strengths and weaknesses lie, offering valuable insights for future strategies.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Flamer has experienced notable fluctuations in its rank and sales over the past few months. Starting from a rank of 23 in May 2024, Flamer saw a significant rise to 12 in June and further improved to 10 in July, before dropping back to 23 in August. This volatility indicates a highly competitive market. Competitors like Blotter and Supernaturals New York have also shown dynamic movements, with Blotter peaking at rank 11 in June and maintaining a relatively stable position, while Supernaturals New York started strong at rank 9 in May but fell to 24 by August. Interestingly, Dogwalkers re-entered the top 20 in June at rank 18 but dropped out again by August. The absence of Cookies from the top 20 in recent months further highlights the intense competition. These shifts suggest that while Flamer has the potential to climb the ranks, maintaining a top position requires continuous strategic efforts amidst fierce competition.
Notable Products
In August 2024, Silly Goofy Pre-Roll (0.75g) secured the top spot with notable sales of 1994 units. Following closely, Lobotomy Pre-Roll (0.75g) ranked second, maintaining its position from the previous month. Lobotomy Pre-Roll 5-Pack (2.5g) climbed to third place, showing an improvement from its consistent fourth position in the prior months. Silly Goofy Pre-Roll 5-Pack (2.5g), previously the top performer, dropped to fourth place in August. Gasolime (4g) remained steady in the fifth position, similar to its ranking in July and June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
