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Jan-2025
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Overview
Market Insights Snapshot
Flamer has shown a dynamic performance across various categories and states, with notable movements in rankings that highlight its evolving market presence. In the Pre-Roll category in New York, Flamer's ranking fluctuated significantly over the months. Starting at 31st place in October 2024, the brand saw a dip in November, dropping to 33rd, before climbing to 19th in December. However, January 2025 saw a slight decline to 24th. This indicates a competitive landscape in New York, where Flamer is striving to maintain a foothold in the top 30. The consistent sales growth from October to January, peaking at over $228,000, suggests a positive trend despite the ranking volatility.
Interestingly, Flamer's absence from the top 30 in certain months and categories in other states could either reflect challenges in capturing market share or strategic decisions to focus on specific regions like New York. The fluctuations in its New York rankings, however, underscore the brand's resilience and potential for upward movement in the Pre-Roll category. While the detailed performance in other states and categories remains undisclosed, the available data from New York provides a glimpse into Flamer's potential to capitalize on market opportunities and address competitive pressures. This nuanced understanding of Flamer's performance across categories and states can guide stakeholders in making informed decisions.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Flamer has demonstrated significant fluctuations in its market position over the past few months. Starting at rank 31 in October 2024, Flamer experienced a notable improvement to rank 19 by December 2024, before slightly dropping to rank 24 in January 2025. This upward trajectory in the latter months of 2024 suggests a positive reception of their products, with sales increasing from October to January. In comparison, Revert Cannabis New York maintained a more stable ranking, hovering around the 20th position, which indicates consistent consumer preference. Meanwhile, Hepworth showed a remarkable climb from rank 47 in October to 22 in January, suggesting a strong market push or successful product launch. Head Space experienced a decline from rank 17 to 26 over the same period, reflecting potential challenges in maintaining consumer interest. These dynamics highlight the competitive nature of the New York pre-roll market and underscore the importance for Flamer to continue innovating and adapting to maintain its upward momentum.
Notable Products
In January 2025, Flamer's top-performing product was the Silly Goofy Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its first-place rank for four consecutive months with sales reaching 2745 units. The Silly Goofy Pre-Roll (0.75g) climbed to the second position from third in December 2024, showing a steady increase in sales. Lobotomy Pre-Roll (0.75g) secured the third spot, dropping from its second place in November 2024 but improving from fourth in December. The P.N.C Pre-Roll 5-Pack (2.5g) rose to fourth place, marking a notable recovery from being unranked in November 2024. Lobotomy Pre-Roll 5-Pack (2.5g) fell to fifth place after holding the second rank in December, indicating a decline in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
