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Oct-2024
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Overview
Market Insights Snapshot
Flamer's performance across various categories and states has shown interesting trends over the past few months. In New York, Flamer has not been able to break into the top 30 brands in the Flower category, which might suggest a need for strategy reevaluation in this segment. However, the Pre-Roll category tells a different story; despite a slight dip in rankings from 16th in July to 29th in October, Flamer has managed to sustain its presence within the top 30. This consistency in one of the most competitive categories is noteworthy and indicates a stable consumer base, even as sales figures fluctuate.
While Flamer's absence from the top 30 in the Flower category in New York could be a point of concern, the brand's ability to maintain a foothold in the Pre-Roll market is encouraging. The movement from 16th to 29th over a few months highlights both the volatility of the market and the resilience of the brand. This could suggest that Flamer is either experimenting with new product lines or facing increased competition, which might require further investigation. Observing these dynamics can provide insights into consumer preferences and market shifts, which are crucial for any brand aiming to enhance its market position.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, Flamer has experienced notable fluctuations in its ranking over the past few months. Starting from a strong 16th position in July 2024, Flamer saw a decline to 20th in August and further down to 30th in September, before slightly recovering to 29th in October. This downward trend in rank is mirrored by a decrease in sales from July to September, with a slight rebound in October. In contrast, Luci maintained a higher rank than Flamer in July and August but experienced a significant drop in September, aligning closer to Flamer's position in October. Meanwhile, Weekenders showed a volatile pattern, ending October with a stronger rank than Flamer. Rec Roots climbed from outside the top 20 in July to closely rival Flamer's position by October. These dynamics indicate a highly competitive market where Flamer must strategize to regain its earlier momentum and counteract the advances of its competitors.
Notable Products
In October 2024, the top-performing product from Flamer was the Silly Goofy Pre-Roll 5-Pack (2.5g), which reclaimed its number one ranking after slipping to second place in September, with sales figures reaching 1,631 units. The P.N.C Pre-Roll 5-Pack (2.5g) followed closely, moving up from the top position in September to second place in October. The P.N.C Pre-Roll (0.75g) made a notable appearance, securing the third spot after not being ranked in August and September. Lobotomy Pre-Roll 5-Pack (2.5g) consistently held the fourth position across the months, while Lobotomy Pre-Roll (0.75g) maintained its fifth-place ranking from September to October. This highlights a dynamic shift in consumer preferences within the Pre-Roll category for Flamer.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
