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Oct-2024
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Overview
Market Insights Snapshot
Flipside has shown consistent performance in the Vapor Pens category in Washington over the past few months. Starting with a rank of 13 in July 2024, Flipside improved slightly to 12 in August but then slipped back to 13 in September and further to 14 in October. Despite the minor fluctuations in ranking, sales figures indicate a robust performance, with a notable increase from July to September before experiencing a dip in October. This suggests that while Flipside has a solid presence in the Washington market, there is room for improvement to regain a higher ranking.
The absence of Flipside from the top 30 in other states or categories could be seen as a gap in their market penetration or a strategic focus on specific regions and product lines. This could also indicate potential opportunities for expansion if they choose to diversify or strengthen their presence in other markets. Monitoring these trends can provide insights into Flipside's strategic decisions and areas where they might be directing their efforts in the future.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Flipside has experienced some fluctuations in its market position over the past few months. Notably, Flipside's rank shifted from 13th in July 2024 to 14th by October 2024, indicating a slight decline in its competitive standing. This change is particularly significant when compared to Fire Bros., which maintained a stable position at 12th, and Snickle Fritz, which improved its rank from 15th to 13th during the same period. Despite a peak in sales in September, Flipside's sales saw a decrease in October, contrasting with the upward sales trend of Snickle Fritz. Meanwhile, Forbidden Farms experienced a consistent decline in rank, moving from 12th to 15th, which could present an opportunity for Flipside to reclaim a higher position if it can stabilize and boost its sales trajectory.
Notable Products
For October 2024, the top-performing product from Flipside is the Strawberry Lemon Haze Flavored Distillate Disposable (1g) in the Vapor Pens category, reclaiming its number one spot from July and showing a notable sales figure of 2789 units. The Watermelon Sugar Flavored Distillate Disposable (1g), also in Vapor Pens, dropped to second place after leading in August and September. The UW Purps Distillate Disposable (1g) debuted in third place, indicating a strong entry into the market. Pineapple Express Flavored Distillate Disposable (1g) improved its ranking to fourth from fifth in August. Cherry Gelato Flavored Distillate Disposable (1g) maintained its fifth position, consistent with its performance in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
