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Nov-2024
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Overview
Market Insights Snapshot
Flipside's performance in the Vapor Pens category in Washington has shown relative stability over recent months. The brand maintained its rank at 12th place in both August and September 2024, before experiencing a slight dip to 13th place in October and November. Despite this minor shift in ranking, Flipside's sales demonstrated resilience, with a notable increase from October to November, indicating a recovery or strategic adjustment that bolstered their market presence. This trend suggests that while the brand faced competitive pressures, it managed to sustain and even grow its sales volume towards the end of the period.
The absence of Flipside in the top 30 brands across other states or categories could be a point of concern or an area for potential growth. Their consistent ranking within the top 15 in Washington for Vapor Pens highlights a strong foothold in that specific market, yet their lack of presence elsewhere suggests either a strategic focus or a gap in broader market penetration. Exploring how Flipside can leverage its success in Washington to expand into other states or diversify its product offerings might be a critical next step for the brand. This regional focus provides a solid foundation, but scaling beyond could unlock new opportunities and mitigate risks associated with market concentration.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Flipside has maintained a steady presence, consistently ranking 12th in August and September 2024, before slightly dropping to 13th in October and November. This stability in rank is noteworthy, especially when compared to competitors like Forbidden Farms and Buddies, which have fluctuated more significantly in their rankings. Notably, Slusheez has shown a positive trajectory, climbing from 17th in August to 12th in November, potentially posing a future threat to Flipside's position. Despite these shifts, Flipside's sales have demonstrated resilience, with a notable increase in November, suggesting effective strategies in capturing consumer interest and maintaining market share amidst a competitive environment.
Notable Products
In November 2024, the top-performing product from Flipside was Strawberry Lemon Haze Flavored Distillate Disposable (1g) in the Vapor Pens category, maintaining its number one ranking from October with a notable sales figure of 2827 units. Watermelon Sugar Flavored Distillate Disposable (1g) secured the second spot, consistent with its ranking in October, showing a slight increase in sales. Tangie Banana Live Resin BHO Disposable (1g) climbed back to the third position after being unranked in October, indicating a resurgence in popularity. Cereal Milk Live Resin Disposable (1g) sustained its fourth-place ranking from September, while UW Purps Distillate Disposable (1g) dropped to fifth place after debuting in third place in October. Overall, the rankings show a stable performance among the top products with minor shifts, reflecting a steady consumer preference for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
