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Aug-2024
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Overview
Market Insights Snapshot
Flipside has shown notable performance in the Vapor Pens category within Washington. Over the past few months, the brand has seen a steady climb in the rankings, moving from 17th in May 2024 to 13th by August 2024. This upward trend is indicative of growing consumer preference and market penetration in the state. Although the brand hovered around the 18th position in June and July, the significant leap to 13th in August suggests a potential strategic move or successful marketing campaign that resonated well with consumers.
However, it is important to note that Flipside's presence in other states and categories is not mentioned, implying that it may not have made it into the top 30 brands in those areas. This could be a concern if the brand aims for a broader market presence. On the other hand, the increase in sales from $367,392 in May to $526,389 in August within Washington's Vapor Pens category highlights a strong performance in that specific market. This growth trajectory could be a positive sign for stakeholders looking to capitalize on Flipside's success in Washington.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Flipside has shown notable fluctuations in its rank and sales over the past few months. Starting at rank 17 in May 2024, Flipside experienced a slight dip to rank 18 in June and July, but made a significant recovery to rank 13 by August 2024. This upward trend is indicative of a robust market strategy and increasing consumer preference, as evidenced by a substantial rise in sales from $367,392 in May to $526,389 in August. In contrast, Dabstract saw a decline from rank 6 to 11 over the same period, with a corresponding drop in sales, suggesting a potential shift in consumer loyalty. Meanwhile, AiroPro and Snickle Fritz maintained more stable rankings, with Snickle Fritz even improving its position from rank 19 to 12. This competitive dynamic highlights Flipside's growing presence and the importance of staying attuned to market shifts for sustained success.
Notable Products
In August 2024, the top-performing product for Flipside was Strawberry Lemon Haze Distillate Disposable (1g) in the Vapor Pens category, maintaining its first-place ranking for four consecutive months with sales reaching 2779 units. Pineapple Express Distillate Cartridge (1g) saw a significant jump to the second position, up from its consistent fourth-place ranking in previous months, with sales of 2219 units. Pineapple Express Distillate Disposable (1g) remained steady in third place, while UW Purps Distillate Disposable (1g) dropped to fourth place after maintaining a higher rank in earlier months. Watermelon Sugar Distillate Cartridge (1g) held the fifth spot, showing a notable increase in sales compared to earlier months. These shifts indicate a dynamic market with some products gaining traction while others experience slight declines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
