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Nov-2024
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Overview
Market Insights Snapshot
Floresense has shown varying performance across different categories and regions, particularly within the Oil category in British Columbia. The brand maintained a consistent presence in the top 15 rankings, with a slight dip from 10th to 12th place between August and October 2024, before recovering to 11th in November. This fluctuation in rankings might suggest a competitive market environment or shifts in consumer preferences. Despite the rank changes, the sales figures indicate a noticeable drop in October, followed by a recovery in November, which could imply effective marketing strategies or product adjustments that resonated with consumers.
In Ontario, Floresense's performance in the Oil category presents a different story. The brand was ranked 15th in August and 16th in September 2024, but it fell out of the top 30 in subsequent months. This decline in rankings may point to increased competition or a shift in consumer demand that Floresense has yet to address. The absence from the top 30 could be a concern for the brand's market presence in Ontario, especially as it contrasts with their more stable performance in British Columbia. Understanding these regional differences and adapting strategies accordingly could be key for Floresense to regain its footing in Ontario's competitive landscape.
Competitive Landscape
In the British Columbia oil category, Floresense has experienced a fluctuating market presence, ranking 10th in August 2024, dropping to 12th in October, and slightly recovering to 11th by November. This indicates a competitive struggle, especially when compared to brands like Redecan, which maintained a top position in August and September before slipping to 3rd in October. Meanwhile, Purefarma consistently held a mid-range position, ranking 8th in most months, demonstrating stable sales performance. DayDay showed a positive trend, climbing from 12th in August to 10th in November, suggesting a growing consumer preference. Floresense's sales figures reflect these rank changes, with a notable dip in October, highlighting the need for strategic adjustments to regain competitive ground and enhance market share.
Notable Products
In November 2024, Floresense's top-performing product was CBD 100 Clear Oil (20ml) in the Oil category, maintaining its number one rank consistently since August 2024 with sales reaching 605 units. The CBN:THC:CBD 10:5:1 Blueberry Dreams (30ml) also retained its second-place position in the Oil category, although its sales declined slightly to 112 units. The Socialites- Mixed Drink Infused Pre-Roll 3-Pack (1.5g) held steady in third place in the Pre-Roll category with a notable increase in sales to 111 units compared to the previous month. The Social Series - Cranberry Beach Distillate Cartridge (1g) in the Vapor Pens category improved its ranking from fifth to fourth place, despite relatively low sales figures. A new entrant, CBD Focus Roller Lubricant (200mg CBD, 10ml), debuted in the Topical category at the fifth position, marking its presence in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
