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Sep-2024
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Overview
Market Insights Snapshot
Floresense has shown a consistent presence in the Oil category across the Canadian provinces of British Columbia and Ontario. In British Columbia, the brand maintained a stable ranking, hovering around the 10th and 11th positions from June to September 2024. Despite a slight dip in sales from June to July, the brand experienced a notable increase in August, which suggests a positive reception of their offerings or possibly a successful marketing push during that month. Meanwhile, in Ontario, Floresense's ranking fluctuated slightly, dropping from 13th in June to 16th by September. This downward trend in Ontario, coupled with a consistent decrease in sales, might indicate increased competition or shifting consumer preferences within the province.
The absence of Floresense in the top 30 rankings in other states or provinces could be seen as a potential area for growth or a challenge in expanding their market presence. While maintaining a steady position in British Columbia is commendable, the brand's inability to break into higher ranks in Ontario could be a cause for concern. This disparity highlights the varied competitive landscapes and consumer behaviors across different regions. The data suggests that while Floresense has managed to establish a foothold in the Oil category in these provinces, there is room for strategic adjustments to enhance their market position, especially in Ontario where the declining trend could signal a need for innovation or increased brand engagement strategies.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, Floresense has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting in June 2024, Floresense held the 13th position, but by September, it had slipped to 16th, indicating a downward trend in its market standing. This decline in rank coincides with a consistent decrease in sales, from a high in June to a lower figure by September. In contrast, C Minor showed resilience, maintaining a relatively stable rank, even climbing to 12th in July, and achieving higher sales than Floresense in both July and September. Meanwhile, Solei demonstrated a similar pattern of fluctuating ranks but managed to regain its 15th position by September, surpassing Floresense in sales during that month. These shifts highlight a competitive environment where Floresense faces challenges in maintaining its market position against brands like C Minor and Solei, which have shown stronger sales resilience and rank stability.
Notable Products
In September 2024, the top-performing product from Floresense was CBD 100 Clear Oil (20ml) in the Oil category, maintaining its first-place ranking from previous months, despite a decrease in sales to 976 units. The CBN:THC:CBD 10:5:1 Blueberry Dreams (30ml) also held steady in the second position within the Oil category, showing consistent sales performance. The Socialites- Mixed Drink Infused Pre-Roll 3-Pack (1.5g) climbed back to third place in the Pre-Roll category, recovering from a dip in August. Meanwhile, the Social Series - Cranberry Beach Distillate Cartridge (1g) dropped out of the top rankings after fluctuating in the previous months. Clear Balance Oil (30ml) remained in fifth place in the Oil category, maintaining its position since its entry in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
