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Oct-2024
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Overview
Market Insights Snapshot
Flower by Edie Parker has shown varied performance across different states and product categories. In Illinois, the brand has made notable strides within the Pre-Roll category, climbing from a rank of 37 in July to 29 by October. This upward movement indicates a growing acceptance and popularity of their pre-rolls in the state, contrasting with their performance in the Vapor Pens category, where they remained outside the top 30 throughout the period. Meanwhile, in Maryland, the brand maintained a strong presence in the Flower category, consistently ranking within the top 30, peaking at rank 26 in October. This consistency suggests a solid foothold in the Maryland flower market, despite fluctuations in sales figures.
In Massachusetts, Flower by Edie Parker's performance in the Vapor Pens category remained relatively stable, with ranks hovering around the mid-30s, indicating steady demand. However, their Pre-Roll category did not breach the top 30, suggesting a potential area for growth or increased marketing efforts. In New York, the brand experienced a dip in the Flower category, failing to maintain a top 30 position past August. This drop-off contrasts with their steady performance in the Vapor Pens category, where the brand held a consistent rank of 34 by October, indicating a stronger market presence. Such insights into state-specific performance could guide strategic adjustments for the brand moving forward.
Competitive Landscape
In the Maryland flower category, Flower by Edie Parker has experienced a fluctuating yet promising trajectory in recent months. In July 2024, the brand was ranked 28th, maintaining this position in August, before slipping to 32nd in September. However, it made a notable comeback in October, climbing to 26th place. This rebound is significant, especially when compared to competitors like Khalifa Kush, which consistently hovered around the 26th to 31st ranks, and 1937, which showed a more stable performance, peaking at 19th in August. Despite the dip in September, Flower by Edie Parker's sales surged in October, indicating a strong recovery and potential for future growth. Meanwhile, Happy Eddie maintained a steadier presence, ranking between 23rd and 25th, suggesting a consistent market share. The competitive landscape in Maryland's flower market is dynamic, with Flower by Edie Parker demonstrating resilience and the ability to regain its footing amidst strong competition.
Notable Products
In October 2024, the top-performing product for Flower by Edie Parker was the Good Morning - Maui Mango Distillate Disposable (0.5g) from the Vapor Pens category, reclaiming its position at rank 1 with sales of 5503. The Nightcap - Indica Pre-Roll 2-Pack (1g) slipped to rank 2 after maintaining the top spot in August and September. Good Night - Lavender Vanilla Distillate Disposable (0.5g) remained steady at rank 3 within the Vapor Pens category. Good Afternoon - Lemon Watermelon Distillate Disposable (0.5g) re-entered the rankings at position 4, after being unranked in September. Early Bird - Sativa Leaning Pre-Roll 2-Pack (1g) dropped to rank 5, showing a decline in sales momentum from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
