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Nov-2024
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Overview
Market Insights Snapshot
In examining the performance of Flower by Edie Parker across various states, notable trends emerge, particularly in the state of Maryland. The brand has shown a consistent upward trajectory in the Flower category, improving from 29th in August to 25th in November 2024. This indicates a strengthening market presence in Maryland, further supported by their notable rise in the Pre-Roll category, where they climbed from 23rd to 19th place over the same period. Conversely, in Illinois, the brand's performance in the Vapor Pens category has been relatively stagnant, fluctuating around the 46th to 50th positions, indicating challenges in gaining a stronger foothold in this segment.
In New York, Flower by Edie Parker's performance in Vapor Pens shows a promising upward trend, maintaining a steady position at 35th in October and November, after an impressive rise from 47th in August. This suggests an increasing consumer preference or successful market strategies in this category. Meanwhile, in Ohio, the brand's absence from the top 30 rankings in September for Vapor Pens highlights a potential area for growth or re-evaluation. The brand's performance in Massachusetts also presents an interesting dynamic, as it maintains a steady rank in the Vapor Pens category, suggesting a stable consumer base despite fluctuations in sales.
Competitive Landscape
In the Maryland flower category, Flower by Edie Parker has shown a positive trend in its rankings over the past few months, moving from 29th in August 2024 to 25th in November 2024. This improvement in rank is indicative of a steady increase in sales, culminating in a notable rise from September to November. Despite this progress, Flower by Edie Parker faces stiff competition from brands like Good Green, which achieved a peak rank of 8th in October 2024, showcasing a significant sales surge during that period. Meanwhile, Old Pal experienced a decline in rank, dropping out of the top 20 in November, which could present an opportunity for Flower by Edie Parker to capture more market share. Additionally, Belushi's Farm and Legend (MD) have also shown varying performances, with Belushi's Farm improving its rank to 27th in November, while Legend (MD) climbed to 26th, both indicating a competitive landscape that Flower by Edie Parker must navigate strategically to maintain its upward trajectory.
Notable Products
In November 2024, the top-performing product for Flower by Edie Parker was Good Morning - Maui Mango Distillate Disposable (0.5g) in the Vapor Pens category, maintaining its first-place rank from the previous two months with sales of 4791. Rhinestone Cowgirl (3.5g) in the Flower category rose significantly to the second position from fifth in October, indicating a notable increase in popularity. Good Night - Lavender Vanilla Distillate Disposable (0.5g) in Vapor Pens held steady at third place, though its sales have been declining. Happiest Hour - Rhinestone Cowgirl Pre-Roll 2-Pack (1g) debuted at fourth place, showing strong initial sales. Best Buds - Dark Star Tangie Pre-Roll 2-Pack (1g) followed closely in fifth, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
