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Jan-2025
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Overview
Market Insights Snapshot
Flower by Edie Parker has demonstrated varied performance across different states and product categories. In Illinois, the brand's Pre-Roll category saw some fluctuations, maintaining a presence within the top 30, but slipping just outside in November 2024. This suggests a competitive market where Flower by Edie Parker is holding its own but faces stiff competition. Meanwhile, in Massachusetts, the Vapor Pens category showed a notable rebound in January 2025, returning to its October 2024 rank after a slight dip, indicating a potential recovery or strategic adjustment in the market.
In Maryland, Flower by Edie Parker's performance in the Flower category experienced a significant drop in January 2025, falling from a consistent top 25 position to 33rd. This decline could signal increased competition or shifting consumer preferences. Conversely, in New York, the brand's Vapor Pens maintained a strong ranking, consistently staying within the top 36, which highlights a steady demand for this product line in the state. Interestingly, in Ohio, the Vapor Pens category experienced a dramatic rise in November 2024, reaching the 27th position, but then fell to 39th by January 2025, suggesting volatility in consumer interest or market conditions.
Competitive Landscape
In the competitive landscape of the flower category in Maryland, Flower by Edie Parker has experienced notable fluctuations in its market position from October 2024 to January 2025. Initially ranked at 29th in October 2024, the brand improved to 25th in both November and December, before dropping to 33rd in January 2025. This decline in rank coincides with a decrease in sales, suggesting challenges in maintaining market momentum. In contrast, Old Pal experienced a consistent decline in rank, moving from 16th in October to 31st by January, indicating a more significant drop in consumer preference. Meanwhile, Khalifa Kush and Happy Eddie maintained relatively stable but lower ranks, indicating a steady but less competitive presence. The brand 1937 showed a volatile pattern, with its rank dropping from 25th in October to 40th in December, before slightly recovering to 32nd in January. These dynamics highlight the competitive pressures Flower by Edie Parker faces, with the need to strategize effectively to regain and sustain its market position amidst fluctuating consumer preferences and competitive movements.
Notable Products
In January 2025, the top-performing product for Flower by Edie Parker was the Good Afternoon - Lemon Watermelon Distillate Disposable (0.5g) in the Vapor Pens category, maintaining its number one rank from December 2024 with sales of 3900 units. The Good Night - Lavender Vanilla Distillate Disposable (0.5g) rose to second place in January despite a decrease in sales compared to previous months. The Good Morning - Maui Mango Distillate Disposable (0.5g) slipped to third place from its consistent first-place ranking in October and November 2024. The Good Morning - Pink Guava Distillate Disposable (0.5g) re-entered the rankings in fourth place, showing a notable presence after being unranked in previous months. Lastly, the Best Buds - Dark Star Tangie Pre-Roll 2-Pack (1g) made its debut in the rankings at fifth place, indicating a positive reception in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
