.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Flower by Edie Parker's performance across different states and product categories shows a varied landscape. In Illinois, the brand has demonstrated consistent growth in the Pre-Roll category, climbing from the 32nd position in September to 25th by December. This upward trend is indicative of increasing consumer preference for their Pre-Roll products in the state. However, in the Flower category, the brand did not make it into the top 30 rankings, which suggests a potential area for improvement. In Maryland, Flower by Edie Parker has shown a strong presence in the Flower category, advancing from 31st to 22nd, reflecting a positive reception from consumers. The Vapor Pens category in Maryland also saw a favorable movement, maintaining a steady position within the top 30, which highlights the brand's competitive edge in this product segment.
In contrast, the brand's performance in Massachusetts shows a challenge, especially in the Pre-Roll category, where it failed to secure a top 30 ranking by December. This indicates potential market saturation or competition that the brand might need to address. Interestingly, the Vapor Pens category in New York saw a remarkable climb, moving from 36th in September to 30th by December, suggesting a growing consumer base for these products. Meanwhile, in Ohio, the brand appeared in the Vapor Pens top 30 rankings starting in October, maintaining a stable position through December, which could imply successful market entry strategies. Such variations across states and categories provide insights into the brand's strategic positioning and areas that may require further focus.
Competitive Landscape
In the competitive landscape of the flower category in Maryland, Flower by Edie Parker has shown a promising upward trajectory in terms of rank, moving from 31st place in September 2024 to 22nd by December 2024. This positive trend indicates a strengthening market presence, despite the absence of top 20 rankings in earlier months. In comparison, Old Pal and Matter. have experienced fluctuations, with Old Pal dropping out of the top 20 by December and Matter. slipping from 17th to 21st place. Meanwhile, gLeaf (Green Leaf Medical) has shown improvement, climbing to 20th place in December. Despite these shifts, Flower by Edie Parker's consistent sales growth, particularly in November and December, suggests a robust demand that could potentially elevate its rank further, positioning it as a rising contender against established brands like JustFLOWR, which saw a decline to 24th place by December.
Notable Products
In December 2024, the top-performing product for Flower by Edie Parker was Good Morning - Maui Mango Distillate Disposable (0.5g) in the Vapor Pens category, maintaining its first-place rank from November despite a decrease in sales to 4298 units. Good Afternoon - Lemon Watermelon Distillate Disposable (0.5g) rose to the second position, showing a notable increase from its consistent fourth-place ranking in the previous months. Good Night - Lavender Vanilla Distillate Disposable (0.5g) held steady in third place, continuing its strong performance from the past months. Rhinestone Cowgirl (3.5g) in the Flower category dropped to fourth place after achieving the third rank in November. Good Night - Peppermint Hot Chocolate Distillate Disposable (0.5g) debuted in the rankings at fifth place, indicating a promising start in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
