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Oct-2024
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Overview
Market Insights Snapshot
Flower House has exhibited varied performance across different states and categories over recent months. In Nevada, the brand's presence in the Flower category has seen some volatility. Despite ranking 13th in July, Flower House dropped to the 28th position by August and maintained a position within the top 30 through October, albeit at 25th. This suggests a fluctuating market presence, with sales peaking in July at approximately $472,815 before declining in subsequent months. In contrast, in New York, Flower House's performance in the Flower category showed a significant upward movement from being nearly off the charts in July, ranked 78th, to reaching the 41st spot by August, although it slipped again afterwards. Such movements indicate the brand's potential to capture market share but also highlight challenges in sustaining top-tier rankings.
Looking at the Pre-Roll category in New York, Flower House's performance has been less stable, with rankings not making it into the top 30 since July. This absence from the top tiers could be a point of concern for the brand as it suggests limited traction in this category. The sales figures reflect this challenge, as they are considerably lower compared to the Flower category. Overall, Flower House's performance across these states and categories underscores the competitive nature of the cannabis market, and while there are glimpses of potential, the brand faces hurdles in consistently climbing the ranks. This analysis provides a snapshot of Flower House's market dynamics, highlighting areas of both opportunity and concern.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Flower House has experienced notable fluctuations in its rankings over the past few months. Starting from a strong position at rank 13 in July 2024, Flower House saw a significant drop to rank 28 in August, before slightly recovering to rank 24 in September and settling at rank 25 in October. This downward trend in ranking is mirrored by a decrease in sales from July to October, suggesting potential challenges in maintaining market share. In contrast, Safety Meeting demonstrated a remarkable improvement, climbing from rank 30 in July to rank 23 in October, with a corresponding increase in sales, particularly in October. Similarly, The Grower Circle and Dope Dope both showed positive trends in October, with The Grower Circle reaching rank 27 and Dope Dope moving up to rank 26. Meanwhile, Khalifa Kush maintained a relatively stable position, despite not being ranked in July, and achieved rank 24 by October. These shifts indicate a dynamic market environment where Flower House faces increasing competition from brands that are gaining traction and improving their sales performance.
Notable Products
In October 2024, Strange Haze #8 (3.5g) emerged as the top-performing product for Flower House, climbing from a consistent second-place position in previous months to first, with notable sales of 1952 units. Fruity P (3.5g) made a significant leap to second place, showcasing a strong performance with increased sales compared to August. Fresh Squeezed (3.5g), despite dropping from first to third place, maintained a solid presence in the top rankings. Matanuska Thunder Fuck (3.5g) held steady in fourth place, showing consistency in its sales performance. Acapulco Gold (3.5g) rounded out the top five, dropping from its previous first-place ranking in August to fifth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
