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Jan-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Fly has shown notable resilience in the Vapor Pens category, consistently holding a position within the top 30 brands for the last three months. Starting from November 2024, Fly entered the rankings at 25th place and maintained this position through December, before slightly improving to 22nd in January 2025. This upward trend indicates a positive reception and growing consumer base for Fly's products in Michigan, despite their absence from the top 30 in October 2024. Such a movement suggests that Fly is gaining traction, potentially through strategic marketing or product enhancements.
While Fly's performance in Michigan is noteworthy, it is essential to consider their standing, or lack thereof, in other states and categories. The absence of Fly from the top 30 rankings in October 2024 highlights the competitive nature of the market and suggests that Fly's strategies might have evolved significantly to achieve their later rankings. The steady increase in sales from November to January, with a notable rise from $393,844 to $426,704, underscores their growing market presence. However, to gain a comprehensive understanding of Fly's overall market performance, one would need to explore additional data across other states and product categories.
Competitive Landscape
In the competitive landscape of Vapor Pens in Michigan, Fly has shown a notable upward trajectory in rank and sales, especially when compared to its competitors. Fly's rank improved from being absent in the top 20 in October 2024 to securing the 22nd position by January 2025. This positive trend is indicative of Fly's growing market presence, as it surpassed brands like Dragonfly Cannabis, which fluctuated around the mid-20s, and Pro Gro, which saw a decline from 20th to 21st position. Notably, Bossy made a significant leap from 39th to 20th, showcasing a competitive edge that Fly must watch closely. Meanwhile, Mac Oils also improved its rank dramatically from 45th to 23rd, aligning closely with Fly's performance. These shifts highlight a dynamic market where Fly's consistent improvement in rank and sales positions it as a formidable player, yet it must remain vigilant of the rising competition to maintain its upward momentum.
Notable Products
In January 2025, Fly's top-performing product was Gelato 33 (3.5g) from the Flower category, achieving the highest sales with 5,926 units sold. The Cereal Milk Distillate Cartridge (1g) secured the second position, closely following with notable sales figures. Runtz Distillate Cartridge (1g) and Cherry Zkittles Distillate Cartridge (1g) held the third and fourth ranks respectively, maintaining a strong presence in the Vapor Pens category. Bubba Kush Distillate Cartridge (1g) rounded out the top five. Compared to previous months, these products have consistently climbed the rankings, indicating a growing consumer preference for Fly's vapor pen offerings alongside their staple flower product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
