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Sep-2024
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Overview
Market Insights Snapshot
Flyte has shown a dynamic performance across different states and categories, particularly in the vapor pen segment. In British Columbia, Flyte exhibited a steady presence in the top 30 brands, with a slight fluctuation in rankings from 27th in June to 23rd in August, before settling back at 25th in September. This movement suggests a consistent demand in this category, although the drop in September might indicate increased competition or seasonal factors. Despite these shifts, Flyte maintained robust sales figures, with a notable peak in August. This trend underscores Flyte's ability to capture and retain consumer interest in a competitive market.
In contrast, Flyte's presence in Ontario presents a different narrative. The brand did not appear in the top 30 rankings for the vapor pen category until September, where it debuted at 99th place. This absence from the top ranks in the preceding months could be viewed as a challenging period for Flyte, possibly due to market entry strategies or brand recognition issues. However, the emergence in September may indicate a positive shift, potentially driven by strategic changes or increased consumer awareness. The sales figure for September, while modest compared to British Columbia, marks a starting point for Flyte to build upon in Ontario's market.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Flyte has shown a fluctuating performance in the rankings over the past few months, indicating a need for strategic adjustments to maintain and improve its market position. Despite a peak in August 2024, where Flyte climbed to 23rd place, it slipped back to 25th in September, suggesting challenges in sustaining momentum. Competitors such as Ness and RAD (Really Awesome Dope) have maintained relatively stable positions, with Ness consistently ranking higher than Flyte, although its sales have shown a downward trend. Meanwhile, RAD demonstrated a notable recovery in September, surpassing Flyte in both rank and sales. Emerging brands like Zyre and Slerp are also gaining traction, with Slerp showing a significant upward trend in rankings, moving from 44th in June to 27th in September. These dynamics highlight the competitive pressures Flyte faces and underscore the importance of strategic innovation and marketing efforts to enhance its competitive edge in the vapor pen category.
Notable Products
In September 2024, the top-performing product for Flyte was the Bella Berry Distillate Disposable (0.5g) in the Vapor Pens category, maintaining its first-place ranking consistently since June 2024 with sales of 1864 units. The Smashin Passion Distillate Disposable (0.5g) also held steady in second place, although its sales saw a decline compared to previous months. The Baby Yoda (Bulk) from the Flower category improved slightly, moving up to third place from fourth in August. Watermelon Distillate Disposable (0.5g) rose to fourth place, showing a significant jump from fifth place in August, while Whata Melon Distillate Disposable (0.5g) entered the rankings at fifth place for the first time. This data highlights Bella Berry's dominance in sales and consistency in popularity over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
