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Dec-2024
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Overview
Market Insights Snapshot
Fractal Infused has shown consistent performance in the Washington market within the Beverage category, maintaining its position at rank 16 from October to December 2024. Despite a slight dip in sales from September to November, there was a notable recovery in December, suggesting potential seasonal influences or successful promotional strategies. This consistency in ranking, albeit outside the top 15, highlights a stable presence in a competitive market. However, not breaking into the top 15 could indicate room for improvement or the need for strategic adjustments to enhance their market position.
Interestingly, the absence of Fractal Infused in the top 30 rankings in other states or provinces suggests a concentrated focus or stronger brand recognition specifically within Washington. This could be seen as a strategic advantage, allowing the brand to capitalize on its established market presence, or it could highlight a potential area for expansion. The brand's performance trajectory within the Beverage category in Washington indicates a need for further analysis to understand whether their strategy should focus on deepening market penetration locally or exploring growth opportunities in new regions.
Competitive Landscape
In the competitive landscape of the Washington beverage category, Fractal Infused has maintained a consistent presence, albeit with some challenges in climbing the ranks. From September to December 2024, Fractal Infused held steady at the 16th position, indicating a stable but stagnant performance in the top 20. This stability comes despite fluctuations in sales, with a notable dip in November followed by a recovery in December. Competitors like Mobius have shown more dynamic movement, peaking at 12th in October before settling at 14th in December, suggesting a more volatile but potentially advantageous position. Meanwhile, Soulshine Cannabis consistently ranked higher than Fractal Infused, maintaining the 15th spot from October to December, although their sales showed a downward trend. Sinners & Saints, absent from the top 20 in September, emerged at 17th in October and maintained that rank through December, highlighting a potential rising competitor. These dynamics suggest that while Fractal Infused has a foothold in the market, it faces pressure from both established and emerging brands, necessitating strategic efforts to enhance its competitive edge and sales growth.
Notable Products
In December 2024, the top-performing product for Fractal Infused was Mojo Orange Cream Soda (100mg) in the Beverage category, reclaiming its first-place rank from September with sales reaching 638 units. The Mojo - CBD/THC 1:1 Blue Raspberry Soda (100mg CBD, 100mg THC) made a significant leap to second place, up from fourth in November, showcasing a notable increase in demand. Mojo- Strawberry Guava Soda (100mg) fell to third place after leading in November, indicating a shift in consumer preference within the beverage category. The Mojo - Blue Raspberry Soda (100mg THC, 11.2oz) maintained a steady position, ranking fourth consistently over the months. Lastly, the Mojo - Amnesia Cookies Infused Pre-Roll (1g) entered the rankings in December at fifth place, marking its debut in the top five for the first time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
