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Aug-2024
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Overview
Market Insights Snapshot
Fractal Infused has shown a consistent presence in the Beverage category within Washington, maintaining a rank within the top 20 brands. Despite a slight dip from 15th to 17th place between June and July 2024, the brand rebounded to 16th place in August 2024. This demonstrates resilience and a capacity to recover in a competitive market. The sales figures also reflect a notable trend, with a decline in June and July followed by a significant uptick in August, suggesting successful promotional efforts or seasonal demand fluctuations.
Interestingly, Fractal Infused did not appear in the top 30 brands in any other state or category during this period. This could be interpreted in multiple ways: either the brand has a strong regional focus in Washington, or it may highlight opportunities for expansion and growth in other markets. The absence from the top rankings in other states may be a point of concern or a strategic decision to concentrate resources where they are most effective. The brand's performance in Washington, however, indicates a solid foothold and potential for further growth if similar strategies are applied elsewhere.
Competitive Landscape
In the competitive landscape of the Washington cannabis beverage market, Fractal Infused has experienced notable fluctuations in its rank and sales over the past few months. Despite a dip in sales from May to July, Fractal Infused managed to climb from 17th to 16th place in August 2024. This improvement is particularly significant when compared to competitors like Happy Apple, which saw a steady decline, dropping to 18th place in August. Meanwhile, Sinners & Saints maintained a relatively stable position, hovering around 17th and 18th place, but with lower sales figures than Fractal Infused. On the other hand, Mobius consistently outperformed Fractal Infused, ranking between 11th and 14th place, indicating a stronger market presence. Interestingly, Swell Edibles showed a significant sales increase in August, surpassing Fractal Infused and moving up to 15th place. These trends highlight the dynamic nature of the market and suggest that while Fractal Infused faces stiff competition, there are opportunities for growth and improvement in its market position.
Notable Products
In August 2024, the top-performing product from Fractal Infused was Mojo - CBD/THC 1:1 Blue Raspberry Soda (100mg CBD, 100mg THC), which saw a significant rise in sales to 662 units, reclaiming its number one spot from May. Following closely was Mojo- Strawberry Guava Soda (100mg), which maintained its second position from June and July with consistent sales figures. Mojo Orange Cream Soda (100mg) dropped to the third position after leading in June and ranking second in July. Mojo - Blue Raspberry Soda (100mg THC, 11.2oz) held steady at the fourth position for two consecutive months. Lastly, Mojo - Root Beer Soda (100mg) re-entered the rankings at fifth place in August after not being ranked in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
