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Feb-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Michigan, Franklin Fields has shown a notable presence across several categories, albeit with fluctuating rankings that indicate a volatile market position. The brand's performance in the Concentrates category is particularly interesting, with a significant leap from 73rd place in November 2023 to 18th in January 2024, before experiencing a sharp decline to 79th in February 2024. This dramatic rise and fall, despite a peak in January 2024 sales (232,360), suggest a potential for high market volatility or changes in consumer preferences that Franklin Fields may need to address. Conversely, their Flower category shows more stability, maintaining rankings within the top 52 between November 2023 and February 2024, and witnessing a steady increase in sales, peaking at 683,277 in January 2024.
Moreover, Franklin Fields' performance in the Pre-Roll and Vapor Pens categories presents a mixed bag of outcomes. In Pre-Rolls, the brand has managed to stay within the top 32 from November 2023 to February 2024, indicating a relatively stable consumer base and market presence. February 2024 saw a slight improvement in ranking, moving up to 28th, alongside an increase in sales to 259,400. However, the Vapor Pens category tells a different story, with rankings experiencing a significant drop from 53rd in November 2023 to 82nd in February 2024. This decline is reflected in the sales figures, which plummeted from 158,214 in November 2023 to 55,050 in February 2024. Such trends underscore the challenges Franklin Fields faces in maintaining its market share across different cannabis product categories in Michigan, highlighting the need for strategic adjustments to navigate the complexities of consumer demand and competitive dynamics.
Competitive Landscape
In the competitive landscape of the Michigan flower market, Franklin Fields has shown a notable trajectory of improvement in its rankings over the recent months, moving from 52nd in November 2023 to 45th by February 2024. This upward movement is particularly impressive when considering the fluctuating performances of its competitors. For instance, Cookies experienced a decline from 24th in December 2023 to 43rd by February 2024, while Cloud Cover (C3) also saw a decrease, moving from 23rd in January 2024 to 48th in February 2024. On the other hand, Shatter House Extracts made its entry into the rankings at 44th in February 2024, indicating a volatile market. Despite these shifts, Franklin Fields' consistent rise in rank amidst a competitive field, including brands like Apothecare which ranked 51st in February 2024, underscores its growing presence and potential resilience in Michigan's cannabis flower market. This trend suggests a positive outlook for Franklin Fields, highlighting its ability to navigate and ascend in a dynamic competitive environment.
Notable Products
In February 2024, Franklin Fields saw Unicorn Breath (Bulk) leading its product sales with a total of 9370 units, maintaining its top position from January. Following closely, Orange Zkittlez (1g) emerged as the second top-selling product, a new entrant in the top rankings for the month. Jilly Glue (Bulk), previously ranked third in January, continued to hold its position with notable sales figures. Sherb Creme Pie (1g) experienced a decline, moving from the top position in December to fourth in February, indicating a shift in consumer preferences. Lastly, Sour Apple (Bulk) also saw a decrease in its ranking, dropping from second in December to fifth, rounding out the top five products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
