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Nov-2024
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Overview
Market Insights Snapshot
Franklin's has shown notable performance in the Missouri cannabis market, particularly in the Pre-Roll category. Over the months from August to November 2024, Franklin's has maintained a strong presence, consistently ranking within the top 15 brands. The brand achieved its highest rank in September at 8th place, before experiencing a slight decline to 11th place by November. This fluctuation suggests a competitive atmosphere in the Pre-Roll category, yet Franklin's ability to remain in the top 15 underscores its resilience and consumer appeal. In contrast, the Vapor Pens category presents a different scenario, where Franklin's has struggled to break into the top 30, peaking only at 32nd place in September and maintaining 34th place in October and November. This indicates a potential area for growth or a need for strategic adjustments to enhance their position in this segment.
The sales data reveals a positive trend for Franklin's in Missouri, especially in the Pre-Roll category. Despite a slight drop in rank, the sales figures from August to November reflect a strong consumer demand, with a peak in September. Interestingly, even with a decrease in rank from October to November, sales remained robust, suggesting a stable customer base. On the other hand, while the Vapor Pens category did not see Franklin's breaking into the top 30, the sales figures indicate a gradual increase, particularly from August to October, before slightly stabilizing in November. This growth trajectory in sales, despite lower rankings, suggests that Franklin's might be gaining traction among consumers, possibly hinting at future improvements in market positioning if current trends continue.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Franklin's has experienced notable fluctuations in its ranking over the past few months. Starting from a rank of 15 in August 2024, Franklin's climbed to 8th position in September, maintaining a competitive edge through October before slightly dropping to 11th in November. This movement indicates a dynamic market presence, with Franklin's consistently outperforming brands like CLOVR, which started at rank 31 and improved to 12th by November, and Plume Cannabis (MO), which showed a steady climb from 22nd to 13th. Despite the drop in November, Franklin's sales remained robust, surpassing CLOVR and Plume Cannabis (MO) consistently. However, Franklin's faces stiff competition from Proper Cannabis, which, despite a drop from 6th to 10th, still commands a higher sales volume. This competitive analysis highlights the importance of strategic positioning and market adaptation for Franklin's to maintain and improve its standing in the Missouri Pre-Roll market.
Notable Products
In November 2024, Franklin's top-performing product was the Kush Kingdom Blunt (1g) in the Pre-Roll category, which ascended to the number one rank, achieving sales of 1875 units. The Berries & Cherries Distillate Cartridge (1g) maintained a strong performance, ranking second, though it dropped from its first-place position in October. The Berries & Cherries Blunt 5-Pack (3.75g) climbed back to third place, showing resilience after a dip in October. Notably, the Galactic Glue Blunt (1g) entered the top five for the first time, securing the fourth position. Lastly, the Berries & Cherries Blunt (0.5g) dropped to fifth place, reflecting a significant decrease in sales compared to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
