.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Franklin's has shown notable performance fluctuations across different product categories and states, indicating a dynamic market presence. In the Pre-Roll category in Missouri, Franklin's experienced a positive trajectory, moving from the 11th position in July 2024 to the 10th position by October 2024. This upward movement suggests a strengthening foothold in the Pre-Roll market, with sales peaking in October. Conversely, their position in the Vapor Pens category has been more challenging, as they did not break into the top 30 rankings until August 2024, gradually climbing to the 32nd spot by October. This indicates a slow but steady increase in their market share within this category, hinting at potential for future growth.
While Franklin's has maintained a presence in Missouri's Pre-Roll market, their struggle to enter the top 30 in Vapor Pens until recently highlights a disparity in category performance. The brand's ability to improve its ranking in the Vapor Pens category from 44th to 32nd over the past few months is a positive sign, yet it underscores the competitive nature of this segment. The sales data suggest that while Pre-Rolls are a strong suit for Franklin's in Missouri, there is still significant room for improvement in the Vapor Pens category. This contrast in performance across categories could guide strategic adjustments to bolster their market position further.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Franklin's has experienced notable fluctuations in its market position over the past few months. Starting in July 2024, Franklin's held the 11th rank, but saw a dip to 18th in August, before recovering to 13th in September and climbing to 10th by October. This recovery is indicative of a positive trend in sales momentum, suggesting strategic adjustments or successful marketing efforts. Comparatively, Jelly Roll has shown a stronger upward trajectory, moving from 14th to 8th place, with a significant sales boost in October. Meanwhile, Flora Farms surged from 18th to 9th, indicating a robust growth pattern that could pose a competitive threat to Franklin's. On the other hand, Vivid (MO) experienced a decline from 7th to 12th, which might provide Franklin's an opportunity to capture market share if Vivid's downward trend continues. Overall, Franklin's needs to maintain its upward momentum to compete effectively against these dynamic market shifts.
Notable Products
In October 2024, Franklin's top-performing product was the Berries & Cherries Blunt (0.5g) in the Pre-Roll category, securing the number one rank with sales figures reaching 2124 units. The Berries & Cherries Distillate Cartridge (1g) in Vapor Pens followed closely in second place, maintaining its strong performance from previous months where it held the top spot in August and September. The Berries & Cherries Blunt (1g) rose to third place, showing a consistent presence in the top ranks since July. Additionally, the Berries & Cherries Blunt 5-Pack (3.75g) secured the fourth position, demonstrating a sales increase from the previous month. Rounding out the top five was the Kush Kingdom Blunt (1g) in the Pre-Roll category, which maintained its fifth-place ranking from September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
