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Jan-2025
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Overview
Market Insights Snapshot
Franklin's has shown a varied performance across different product categories in Missouri. In the Pre-Roll category, the brand has maintained a presence in the top 15, with rankings fluctuating between 10th and 15th over the last four months. Notably, Franklin's peaked in December 2024, securing the 10th position, which suggests a strong consumer preference during that period. However, the subsequent drop to 15th place in January 2025 indicates potential challenges, possibly due to increased competition or seasonal demand shifts. This movement is critical for stakeholders to monitor as it can impact strategic decisions regarding inventory and marketing efforts.
In contrast, Franklin's performance in the Vapor Pens category in Missouri has been less impressive, with the brand failing to break into the top 30 rankings consistently over the four-month period. The brand hovered around the 33rd to 40th positions, indicating a need for strategic adjustments to improve market share in this segment. The lack of a top 30 presence highlights potential areas for improvement, such as product differentiation or targeted promotions. This disparity between categories underscores the importance of category-specific strategies to enhance overall brand performance.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Franklin's experienced notable fluctuations in its ranking over the observed months. Starting strong in October 2024 with a rank of 10, Franklin's saw a slight dip to 12 in November, rebounded to 10 in December, but then dropped to 15 by January 2025. This decline in rank coincides with a decrease in sales from December to January, suggesting potential challenges in maintaining market share. In contrast, Packs Cannabis (MO) consistently performed well, peaking at rank 7 in November and maintaining a competitive edge with higher sales figures throughout the period. Meanwhile, Daybreak Cannabis showed a positive trajectory, improving its rank from 27 in October to 14 by January, indicating a growing presence in the market. The emergence of Local Cannabis Co. into the top 20 by January further intensifies competition, as they climbed from being unranked to 16. These dynamics highlight the competitive pressures Franklin's faces and the need for strategic adjustments to reclaim and sustain a higher market position.
Notable Products
In January 2025, the top-performing product for Franklin's was Berries & Cherries Blunt (1g) in the Pre-Roll category, which climbed to the number one rank with sales of 2152 units. The Berries & Cherries Blunt 5-Pack (3.75g), also in the Pre-Roll category, slipped to second place after leading in December 2024. Draco Distillate Cartridge (1g) in the Vapor Pens category maintained a consistent third-place position, indicating steady demand. Notably, the Kush Kingdom Blunt (0.5g) entered the rankings at fourth place, showing a strong debut. Berries & Cherries Distillate Cartridge (1g) experienced a drop to fifth place, reflecting a significant decrease from its previous top positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
