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Sep-2024
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Overview
Market Insights Snapshot
Freedom Road has shown notable performance in the Colorado market, particularly in the Flower category. Over the summer months, the brand has climbed the ranks from 35th in June to 24th by September. This upward trajectory is complemented by a steady increase in sales, with September seeing a significant boost compared to June. However, the brand's presence in the Vapor Pens category has been less consistent. While it improved its ranking from 89th in June to 72nd in July, it did not maintain a position within the top 30 in subsequent months, indicating a potential area for growth or reevaluation.
In the context of category rankings, Freedom Road's performance highlights both strengths and challenges. The Flower category in Colorado has been a stronghold, with the brand successfully breaking into the top 30 by the end of the observed period. In contrast, the absence from the top 30 in the Vapor Pens category after July suggests a need for strategic adjustments or market analysis to regain traction. This contrasting performance across categories underscores the dynamic nature of the cannabis market and the importance of targeted strategies to capitalize on growth opportunities.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Freedom Road has shown a promising upward trend in its rankings over the past few months. Starting from a rank of 35 in June 2024, it improved to 24 by September 2024, indicating a positive trajectory in market presence. This is a significant development, especially when compared to competitors like Bloom County, which maintained a relatively stable rank around the 20s, and Silver Lake, which experienced a decline from 8th to 25th place. Despite Antero Sciences starting strong, their drop to 26th in September highlights the volatility in the market. Meanwhile, Host closely trails Freedom Road, moving from 36th to 23rd, suggesting a competitive edge. Freedom Road's sales have consistently increased, with a notable spike in September, positioning it well against these competitors and suggesting a growing consumer preference for its products.
Notable Products
In September 2024, Freedom Road's top-performing product was Member Berry (3.5g) in the Flower category, securing the number one rank with sales of 3,221 units. Rotten Rozay (3.5g) climbed to the second position from its previous third-place ranking in July, showing a significant increase in sales to 3,168 units. Violet Vixen (3.5g) entered the top three for the first time, capturing the third spot, while Runtz (3.5g) slipped from third place in August to fourth in September. Mars Hotel (14g) rounded out the top five, maintaining steady sales growth. Notably, the rankings demonstrate shifts in consumer preferences, with Member Berry gaining popularity and Runtz experiencing a slight decline.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
