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Nov-2024
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Overview
Market Insights Snapshot
FRESHY's performance across different categories and states/provinces has shown varied results, with some notable movements. In the state of Oregon, FRESHY's presence in the Concentrates category has been consistently outside the top 30, with rankings hovering around the mid-50s. This indicates a relatively stable but low market penetration within this category, which suggests potential challenges in gaining a stronger foothold. On the other hand, their performance in the Vapor Pens category in Oregon shows a more competitive stance, albeit with a downward trend. From ranking 3rd in August 2024, FRESHY slipped to 7th by November 2024, indicating increased competition or potential shifts in consumer preferences.
Despite the challenges in the Concentrates category, FRESHY's sales figures in Oregon for Vapor Pens remain robust, with a notable sales volume in August, although there is a gradual decline observed through November. This trend might signal a need for strategic adjustments to maintain their competitive edge in this category. The absence of FRESHY from the top 30 rankings in other states and categories could be a cause for concern or an opportunity for expansion, depending on the brand's strategic priorities. This performance overview highlights the importance of monitoring market dynamics and consumer behavior to adapt and thrive in a competitive landscape.
Competitive Landscape
In the Oregon Vapor Pens category, FRESHY has experienced a notable shift in its competitive positioning from August to November 2024. Initially ranked 3rd in August, FRESHY saw a decline to 7th by November, indicating a competitive pressure from other brands. Notably, Mule Extracts demonstrated a strong upward trajectory, moving from 7th in August to 5th in November, with a peak at 4th in October, suggesting a significant sales surge during this period. Meanwhile, Rogue Gold also climbed the ranks from 16th in August to 9th in November, reflecting a growing market presence. Despite FRESHY's initial strong sales, the brand's decline in rank suggests a need for strategic adjustments to regain its competitive edge in this dynamic market.
Notable Products
In November 2024, Tiger's Blood Live Resin Cartridge (1g) emerged as the top-performing product for FRESHY, climbing from fifth place in October to first place with sales of 2,695 units. Mango Tango Flavored Live Resin Cartridge (1g) made a strong debut, securing the second position. Watermelon Splash Flavored Live Resin Cartridge (1g) followed closely in third place, while Sweet Honeydew Flavored Live Resin Cartridge (1g) took the fourth spot. Shirley Temple Live Resin Cartridge (1g) saw a notable drop, falling from first place in October to fifth in November. This shift in rankings indicates a dynamic change in consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
