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Dec-2024
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Overview
Market Insights Snapshot
FRESHY has shown varying performance across different categories and states. In the Oregon market, FRESHY's presence in the Concentrates category has been inconsistent, with rankings outside the top 30 throughout the last quarter of 2024. This indicates a challenging environment for FRESHY in this category, as they are unable to secure a spot among the leading brands. In contrast, their performance in the Vapor Pens category has been more stable, maintaining a strong presence with a consistent ranking around the top 5, although there was a slight dip to 7th place in November before recovering in December. This suggests a focused strength in Vapor Pens, possibly driven by consumer preference or competitive pricing strategies.
Examining the sales figures for FRESHY in Oregon, the Vapor Pens category demonstrates a relatively steady sales trajectory, with a slight decrease in sales from September to October, followed by a small rebound in December. This trend could be indicative of seasonal demand fluctuations or shifts in consumer behavior. Meanwhile, the Concentrates category has seen a more pronounced drop in sales from September to October, with no significant recovery by November. This decline in Concentrates sales may highlight challenges in product positioning or heightened competition from other brands. Overall, FRESHY's performance suggests that while they are making strategic gains in some areas, there are still hurdles to overcome in others to achieve a more balanced brand presence across categories.
Competitive Landscape
In the Oregon vapor pens category, FRESHY has experienced some fluctuations in its competitive positioning over the last few months. While maintaining a steady 5th rank in September and October 2024, FRESHY saw a dip to 7th place in November before rebounding to 5th in December. This indicates a resilient recovery despite a temporary setback. In contrast, NW Kind consistently held a strong position, ranking 4th in September, November, and December, only briefly dropping to 6th in October. Meanwhile, Hellavated remained stable around the 6th and 7th positions, showing less volatility than FRESHY. Notably, White Label Extracts (OR) maintained a solid 3rd place throughout, indicating a strong market presence. Interestingly, Rogue Gold demonstrated significant upward momentum, climbing from 17th in September to 7th in December, potentially posing a future threat to FRESHY's market share. These dynamics suggest that while FRESHY is capable of regaining its position, it must strategize effectively to counter the rising competition and sustain its market rank.
Notable Products
In December 2024, the top-performing product from FRESHY is the Blueberry Burst Live Resin Cartridge (1g) from the Vapor Pens category, regaining the first position with sales of 2507 units. The Watermelon Splash Flavored Live Resin Cartridge (1g) climbed to second place after being ranked fourth in November. Sweet Honeydew Flavored Live Resin Cartridge (1g) maintained its position at third, despite a decrease in sales figures. New entries in the rankings include Maui Wowie Fruit Punch Flavored Live Resin Cartridge (1g) and Fierce Green Apple Live Resin Cartridge (1g), which secured the fourth and fifth places respectively. These shifts indicate a strong preference for flavored live resin cartridges in the Vapor Pens category during December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
