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Oct-2024
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Overview
Market Insights Snapshot
In the state of Oregon, FRESHY has shown notable performance in the Vapor Pens category, consistently holding the third rank from August to October 2024. This stability suggests a strong market presence and consumer loyalty within this category. However, the Concentrates category presents a different narrative. FRESHY has not managed to break into the top 30, with rankings fluctuating between 47th and 54th from July to October. This indicates potential challenges in capturing market share or perhaps a strategic focus elsewhere, which could be worth exploring for further insights.
Focusing on the sales trajectory, FRESHY's Vapor Pens have demonstrated a steady increase in sales, peaking at over a million dollars in October, which underscores their robust demand in Oregon. Conversely, the sales figures for Concentrates have been less impressive, with a slight rise in October that still leaves them outside the top 30. This dichotomy between the categories highlights FRESHY's strengths and potential areas for growth. The brand's strategic positioning in the Vapor Pens market is clearly paying off, but the lack of a top 30 ranking in Concentrates suggests there might be untapped opportunities or competitive pressures that need addressing.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, FRESHY has demonstrated a strong upward trajectory in recent months. Initially ranked 5th in July 2024, FRESHY climbed to the 3rd position by August and maintained this rank through October. This rise is indicative of robust sales growth, positioning FRESHY ahead of White Label Extracts, which consistently held the 4th spot. Despite this progress, FRESHY remains behind industry leaders like Entourage Cannabis / CBDiscovery and Buddies, who have maintained their 1st and 2nd ranks respectively throughout this period. Notably, Mule Extracts has shown significant improvement, moving from 11th in July to 5th in October, which could pose a future challenge to FRESHY's current standing if this trend continues. This competitive dynamic highlights the importance for FRESHY to continue its growth strategy to secure and potentially advance its market position.
Notable Products
In October 2024, the top-performing product from FRESHY was the Shirley Temple Live Resin Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank with sales reaching 3585 units. The Blueberry Burst Live Resin Cartridge (1g), previously holding the top spot for three consecutive months, dropped to second place. The Banana Candy Flavored Live Resin Cartridge (1g) improved its standing from fifth place in both August and September to third place in October. Tiger's Blood Live Resin Cartridge (1g) made a notable entry into the rankings, securing the fourth position after not being ranked in July and September. Cran Pom Punch Live Resin Cartridge (1g) appeared on the rankings for the first time, entering at fifth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
