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Oct-2024
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Overview
Market Insights Snapshot
Froot has maintained a consistent presence in the California edible market, holding a steady rank of 6th from July through October 2024. This stability signifies a strong foothold in the category, even as sales fluctuated slightly over the months. The consistent ranking suggests that Froot is a reliable choice for consumers in the edible segment, although the slight dip in sales in August and September indicates potential seasonal or competitive pressures. Notably, Froot's absence from the top 30 in other states or categories could imply either a focused strategy on California's edible market or challenges in expanding their reach.
In the pre-roll category within California, Froot has shown an upward trajectory, moving from the 37th position in July to the 27th by September and holding steady through October. This improvement is coupled with a significant increase in sales, highlighting Froot's growing popularity and competitive edge in this segment. The leap into the top 30 is a positive development, suggesting effective strategies in product promotion or distribution. However, the lack of top 30 rankings in other states or categories may indicate areas where Froot could potentially expand or focus its efforts for broader market penetration.
Competitive Landscape
In the competitive landscape of the California edible market, Froot consistently maintained its position at rank 6 from July to October 2024. This stability suggests a strong brand presence, although it faces stiff competition from brands like Heavy Hitters and Lost Farm, which held higher ranks at 5 and 4, respectively, during the same period. Notably, Smokiez Edibles and Plus maintained ranks 8 and 7, indicating that Froot is well-positioned above these competitors. Despite a slight fluctuation in sales figures, Froot's consistent rank signifies a resilient market position, though it may need to strategize to climb higher in the rankings against the top-tier competitors.
Notable Products
In October 2024, the top-performing product for Froot was M.Y. Sleep - THC/CBN/Melatonin 5:2:2 Mellow Berry Fruit Chews 20-Pack, maintaining its number one rank with sales of $19,229. Sour Grape Ape Chews held steady in the second position, showing a notable increase in sales compared to previous months. Hybrid Blue Razz Dream Chews climbed to third place from fourth, indicating a positive upward trend in consumer preference. Sour Watermelon Chews, which had previously been in the third position, fell to fourth, reflecting a slight decline in popularity. A new entry, Sour Cherry Fruit Chew, debuted in the fifth position, suggesting growing interest in this flavor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
