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Sep-2024
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Overview
Market Insights Snapshot
Froot has maintained a consistent performance in the Edible category in California, holding steady at the 6th position from June through September 2024. This stability indicates a strong foothold in the market, despite a slight decline in sales over these months. Their ability to remain in the top 10 suggests a loyal customer base and effective market strategies. However, it's worth noting that while they remained consistent in ranking, the gradual decrease in sales might point to increased competition or market saturation, which could be areas of concern for future growth.
In contrast, Froot's performance in the Pre-Roll category in California shows more variability, with rankings moving from 27th in June to 23rd in September 2024. This upward trend in ranking, alongside an increase in sales from July to September, suggests a positive reception and potential growth in this segment. The improvement in ranking is particularly notable given that they were not in the top 30 in July, indicating a successful recovery or strategic shift. However, the volatility in their ranking highlights the competitive nature of the Pre-Roll market, where maintaining a strong position can be challenging.
Competitive Landscape
In the competitive landscape of the California edible market, Froot has maintained a consistent rank of 6th place from June to September 2024, indicating a stable position amidst fluctuating sales figures. Despite a gradual decline in sales over these months, Froot's rank has remained unchanged, suggesting that other brands in the market are experiencing similar challenges. Notably, Heavy Hitters consistently holds the 5th position with higher sales, while Lost Farm leads significantly in 4th place, despite a downward sales trend. Meanwhile, Plus has shown improvement, moving up from 8th to 7th place, potentially posing a future threat to Froot's position if the trend continues. The stability in Froot's ranking, despite these dynamics, highlights its resilience and potential areas for strategic growth to enhance its competitive edge.
Notable Products
In September 2024, Froot's top-performing product was M.Y. Sleep - THC/CBN/Melatonin 5:2:2 Mellow Berry Fruit Chews 20-Pack, maintaining its first-place ranking consistently since June, with sales of 17,936 units. Sour Grape Ape Chews moved up to the second position from fourth in July, highlighting a strong upward trend. Sour Watermelon Chews 10-Pack remained steady in the third position throughout the past three months. The Hybrid Blue Razz Dream Chews 10-Pack, which was second in both June and July, settled in fourth place by September. The CBD/THC 1:1 Peach Fruit Chews continued to hold the fifth position consistently, indicating stable but lower sales compared to the top four products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
