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Jan-2025
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Overview
Market Insights Snapshot
Froot has shown a consistent performance in the California market, particularly within the Edible category. Over the months from October 2024 to January 2025, Froot maintained a stable rank, consistently holding the 5th position after a slight improvement from 6th in October. This stability in ranking, despite a slight dip in sales figures from December to January, indicates a strong brand presence and customer loyalty in the Edible segment. The minor fluctuations in sales, with a peak in December, suggest a potential response to seasonal demand or promotional activities that could have driven consumer interest during the holiday season.
In contrast, Froot's performance in the Pre-Roll category in California shows a positive trend of upward movement in rankings. Starting at the 30th position in October, Froot improved its standing to 23rd by January 2025. This upward trajectory, coupled with a steady increase in sales, particularly the noticeable jump from December to January, highlights a growing acceptance and preference for Froot's Pre-Roll products. The fact that Froot was on the edge of the top 30 in October but managed to climb the ranks suggests a strategic improvement in product offerings or market penetration. However, the brand's absence from the top 30 in other states or categories could indicate areas for potential growth or a need for strategic focus to replicate its success in other regions.
Competitive Landscape
In the competitive landscape of the California edible market, Froot has demonstrated notable resilience and growth, particularly in the latter months of 2024 and early 2025. Froot improved its rank from 6th in October 2024 to 5th by November 2024, maintaining this position through January 2025. This upward movement is significant, especially considering the consistent performance of top competitors like Kanha / Sunderstorm and Lost Farm, who held steady at 3rd and 4th ranks respectively during the same period. Meanwhile, Heavy Hitters saw a decline, dropping from 5th to 6th place, which may have contributed to Froot's improved standing. Additionally, Good Tide showed a positive trajectory, climbing from 9th to 7th place by January 2025, indicating a dynamic and competitive environment. Froot's ability to maintain its rank amidst these shifts suggests a robust market presence and potential for continued growth in sales.
Notable Products
In January 2025, Froot's top-performing product was the M.Y. Sleep - THC/CBN/Melatonin 5:2:2 Mellow Berry Fruit Chews 20-Pack, which reclaimed the number one rank after dropping to second place in December 2024 with sales of 17,629 units. The Sour Grape Ape Gummies followed closely, maintaining its second-place position despite a slight decrease in sales from the previous month. The Hybrid Blue Razz Dream Chews 10-Pack rose to third place, continuing its strong performance from previous months. Sour Watermelon Chews 10-Pack, which was third in December, fell back to fourth place in January. The CBD/THC 1:1 Peach Fruit Chews 10-Pack remained consistent, holding onto the fifth rank for four consecutive months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
