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Nov-2024
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Overview
Market Insights Snapshot
Froot has shown a notable performance across various categories in California. In the Edible category, Froot maintained a steady position at rank 6 from August to October 2024, before climbing to rank 5 in November. This upward movement indicates a positive trend in consumer preference for Froot's edible products. The sales figures reflect this trend, with a consistent increase from September to November, suggesting effective market penetration and product acceptance. Conversely, in the Pre-Roll category, Froot started outside the top 30 in August but improved its standing to rank 26 by November, highlighting a gradual yet promising growth trajectory in this segment.
While Froot's performance in the Edible category in California is commendable, their journey in the Pre-Roll category presents a different narrative. The brand's initial absence from the top 30 in August could be seen as a challenge; however, its subsequent rise to rank 26 by November suggests strategic adjustments and growing consumer interest. This movement, albeit slower compared to the Edible category, indicates potential for future growth. The sales data supports this observation, showing a progressive increase each month, which could be indicative of successful marketing strategies or product innovations. This dual-category analysis underscores Froot's capacity to adapt and thrive in competitive markets.
Competitive Landscape
In the competitive landscape of the edible category in California, Froot has demonstrated a notable upward trajectory in its market position, moving from 6th place consistently from August to October 2024, and climbing to 5th place in November 2024. This ascent is particularly significant given the competitive pressure from established brands such as Heavy Hitters, which dropped from 5th to 6th place in November, and Smokiez Edibles, which improved its rank from 8th to 7th place in the same period. Despite Froot's advancement, it remains behind Lost Farm and Kanha / Sunderstorm, which have maintained their positions at 4th and 3rd respectively throughout these months. Froot's sales have shown a consistent increase, indicating a strong consumer demand and effective market strategies, which could potentially lead to further gains in rank if the trend continues.
Notable Products
In November 2024, the top-performing product for Froot remained M.Y. Sleep - THC/CBN/Melatonin 5:2:2 Mellow Berry Fruit Chews 20-Pack, maintaining its first-place ranking with notable sales of 20,594 units. Sour Grape Ape Gummies continued to hold the second position, showing a consistent performance from previous months. Hybrid Blue Razz Dream Chews 10-Pack retained its third-place ranking, while Sour Watermelon Chews 10-Pack remained in fourth place, each maintaining their positions from October. The CBD/THC 1:1 Peach Fruit Chews 10-Pack re-entered the rankings in fifth place, showcasing a resurgence in sales. Overall, the rankings for Froot's products have shown remarkable stability, with no changes in the top four positions from October to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
