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Mar-2025
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Overview
Market Insights Snapshot
Fruit Lust has shown notable performance in the Oregon market, particularly within the Beverage category. Over the four-month period from December 2024 to March 2025, Fruit Lust maintained a strong presence, moving from the 7th position in December to the 6th in March. This improvement suggests a positive reception and growing consumer interest in their beverage offerings, despite a dip in sales in January. The brand's ability to rebound and climb the ranks indicates a robust market strategy and consumer loyalty in this category.
In contrast, Fruit Lust's performance in the Vapor Pens category in Oregon has been less consistent. Starting at the 98th position in December, the brand improved to 86th in January but was absent from the top 30 in February, highlighting a potential challenge in maintaining competitiveness in this segment. However, by March, Fruit Lust made a significant leap to the 66th position, which could indicate a successful strategic adjustment or a seasonal demand shift. This fluctuation underscores the volatility and competitive nature of the Vapor Pens market in Oregon.
Competitive Landscape
In the competitive landscape of the Oregon beverage category, Fruit Lust has shown a dynamic shift in its market position over the past few months. Starting at rank 7 in December 2024, Fruit Lust experienced a slight dip to rank 8 in January 2025 but managed to climb back to rank 6 by March 2025. This fluctuation indicates a resilient performance amidst a competitive market. Notably, Crown B Alchemy consistently held the 4th position, showcasing a strong market presence with significantly higher sales figures. Meanwhile, Hapy Kitchen maintained a steady 5th rank, indicating stable sales. In contrast, High Desert Pure and Medicine Farm exhibited more volatility, with Medicine Farm dropping out of the top 20 after January. The competitive dynamics suggest that while Fruit Lust faces challenges from established brands, its ability to improve its ranking by March reflects potential growth opportunities and strategic positioning in the market.
Notable Products
In March 2025, the top-performing product from Fruit Lust was the Cherry Pop Distillate Cartridge (1g) in the Vapor Pens category, achieving the number one rank with a notable sales figure of 323 units. The Strawberry Syrup (1000mg THC, 4oz, 120ml) in the Beverage category maintained a strong position, ranking second, consistent with its previous high rankings in December 2024. Mango Syrup (1000mg THC, 4oz, 120ml) moved to the third position, showing an improvement from its fifth-place rank in December 2024. Raspberry Syrup (1000mg THC, 4oz) experienced a decline, dropping to the fourth position after holding the top rank from December 2024 through February 2025. Lastly, Zkittles Distillate Cartridge (1g) entered the rankings for the first time in March 2025, achieving the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
