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Oct-2024
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Overview
Market Insights Snapshot
Fruit Lust has shown an intriguing performance across different categories and states in recent months. In the vibrant cannabis market of Oregon, the brand has maintained a strong presence in the Beverage category, consistently ranking within the top 10. Notably, Fruit Lust improved its ranking from 8th in July to 7th in August, dipped slightly to 9th in September, and rebounded back to 7th in October. This upward trend in October coincides with an increase in sales, suggesting a positive reception of their beverage products. However, in the Vapor Pens category, Fruit Lust did not make it into the top 30 for July and September, indicating potential challenges in gaining traction in this segment, although they did manage to secure the 87th position in October.
The performance of Fruit Lust in Oregon highlights both strengths and areas for growth. While their Beverage category performance is commendable, consistently staying within the top ranks, the Vapor Pens category presents a contrasting picture. The absence from the top 30 in multiple months suggests that Fruit Lust might need to strategize differently to capture more market share in this category. The fluctuation in rankings and sales figures provides a glimpse into the dynamic nature of consumer preferences and market competition, offering valuable insights for stakeholders looking to understand the brand's positioning and potential strategies for improvement.
Competitive Landscape
In the Oregon beverage category, Fruit Lust has experienced a dynamic competitive landscape over the past few months, with notable fluctuations in its ranking and sales performance. In July 2024, Fruit Lust was ranked 8th, but it improved to 7th in August, only to drop to 9th in September, before climbing back to 7th in October. This oscillation in rank reflects a competitive pressure from brands like High Desert Pure and Herban Tribe, which consistently maintained higher ranks during this period. Despite these challenges, Fruit Lust's sales showed a positive trend, particularly in October, where it outperformed Medicine Farm, which remained at 10th place since September. Meanwhile, Hapy Kitchen held a steady 5th position, though its sales have been on a declining trajectory, potentially opening opportunities for Fruit Lust to climb higher in the rankings if it can capitalize on this trend.
Notable Products
In October 2024, Mango Syrup (1000mg THC, 4oz, 120ml) emerged as the top-performing product for Fruit Lust, climbing from the second position in the previous two months with sales reaching 294 units. Raspberry Syrup (1000mg THC, 4oz) slipped to second place, maintaining a strong performance with significant sales of 282 units. Strawberry Syrup (1000mg THC, 4oz, 120ml) made a notable entry into the top three, showing a consistent upward trend from its previous absence in rankings. Peach Nano Syrup (1000mg THC, 120ml, 4oz) remained stable at fourth place, while Watermelon Nano Syrup (1000mg THC, 4oz) secured the fifth spot after debuting in September. The Beverage category continues to dominate, reflecting a strong consumer preference for flavored syrups.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
