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Sep-2024
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Overview
Market Insights Snapshot
Fruit Lust has shown noteworthy performance in the Oregon market, particularly in the Beverage category. Over the summer months, Fruit Lust maintained a strong presence, ranking 8th in both June and July, slightly improving to 7th in August, before settling at 9th in September. This consistent ranking within the top 10 indicates a stable demand for their beverages in Oregon. Notably, August saw a significant sales spike, suggesting a seasonal or promotional impact that might have driven higher consumer interest. However, the brand's presence in the Vapor Pens category in Oregon did not make it into the top 30 until September, where it debuted at rank 82. This late entry could indicate a new product launch or increased marketing efforts in this category.
The absence of Fruit Lust in the top 30 rankings for Vapor Pens during the summer months raises questions about their strategy and market penetration in this category. It could be a signal of either a nascent entry into the vapor pen market or a need for stronger competitive positioning against established brands. The fact that they were able to enter the rankings in September might suggest initial traction or a successful campaign. In contrast, their steady performance in the Beverage category highlights their established footprint and consumer loyalty in this segment in Oregon. This dual-category performance presents an intriguing dynamic for Fruit Lust, balancing between maintaining their beverage stronghold and expanding their presence in the vapor pens market.
Competitive Landscape
In the competitive landscape of the Oregon beverage category, Fruit Lust has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting in June 2024, Fruit Lust held the 8th position, maintaining this rank in July before climbing to 7th in August, only to drop back to 9th by September. This trajectory highlights a volatile market position, especially when compared to competitors like Herban Tribe, which consistently ranked higher, peaking at 6th in August. Meanwhile, High Desert Pure showed a significant leap from 9th to 6th place by September, indicating a strong upward trend in sales. Medicine Farm and Concrete Jungle both experienced ranking challenges, with Medicine Farm missing from the top 20 in July and Concrete Jungle only appearing in June. These dynamics suggest that while Fruit Lust remains a competitive player, it faces pressure from both established and emerging brands, underscoring the importance of strategic adjustments to regain and sustain higher rankings.
Notable Products
In September 2024, the top-performing product from Fruit Lust was Raspberry Syrup (1000mg THC, 4oz), which maintained its number one rank from August, with sales reaching 261 units. Mango Syrup (1000mg THC, 4oz, 120ml) remained in the second position, showing consistent performance over the past months. Watermelon Nano Syrup (1000mg THC, 4oz) debuted strongly in third place. Peach Nano Syrup (1000mg THC, 120ml, 4oz) saw a slight drop to fourth, compared to its third-place ranking in August. The Peach Juice Box Syrup (1000mg) entered the rankings in fifth place for the first time, indicating a positive reception among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
