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Dec-2024
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Overview
Market Insights Snapshot
Fruit Lust has shown a noteworthy performance in the Oregon market, particularly in the Beverage category. Over the last few months of 2024, the brand has climbed steadily from the 9th position in September to the 7th in November, before settling at the 8th position in December. This consistent presence in the top 10 suggests a strong consumer preference and solid market strategy. The sales figures reflect this upward trend, with a significant jump from September to November, although there was a slight dip in December. This indicates a potential seasonal pattern or market saturation that could be explored further.
In contrast, Fruit Lust's performance in the Vapor Pens category in Oregon has been less prominent, as they did not appear in the top 30 rankings for the months observed. This absence suggests a challenging competitive landscape or a need for strategic adjustments in this category. Despite this, the sales data for October shows a promising figure, hinting at underlying potential that could be capitalized upon. The disparity between their Beverage and Vapor Pens performance highlights an area for potential growth if the brand can leverage its existing market presence and consumer loyalty.
Competitive Landscape
In the competitive landscape of the Oregon beverage category, Fruit Lust has shown a dynamic performance over the last few months. Starting from a rank of 9th in September 2024, Fruit Lust climbed to 8th in October and further to 7th in November, before settling back to 8th in December. This upward trend in the fall months indicates a positive reception and growing consumer interest. Notably, Fruit Lust's sales in November surpassed those of High Desert Pure, which consistently ranked slightly higher, suggesting that Fruit Lust is closing the gap with its competitors. Meanwhile, Uncle Arnie's maintained a steady 6th position, except for October when data was unavailable, indicating a strong market presence. Medicine Farm and Concrete Jungle lagged behind, with Medicine Farm showing a gradual improvement in rank, while Concrete Jungle did not appear in the top 20 after September. This competitive analysis highlights Fruit Lust's potential to further enhance its market position by capitalizing on its recent sales momentum.
Notable Products
In December 2024, the top-performing product for Fruit Lust was Raspberry Syrup (1000mg THC, 4oz) in the Beverage category, maintaining its first-place position from November with sales of 298 units. Strawberry Syrup (1000mg THC, 4oz, 120ml) climbed to the second rank, improving from fifth place in November. Peach Nano Syrup (1000mg THC, 120ml, 4oz) held steady at third place for two consecutive months. Watermelon Nano Syrup (1000mg THC, 4oz) remained in fourth, consistent with its November ranking. Notably, Mango Syrup (1000mg THC, 4oz, 120ml) dropped from second place in November to fifth in December, indicating a decline in its sales trajectory.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
