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Sep-2024
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Overview
Market Insights Snapshot
In the state of Illinois, Fruit Stand has experienced varying performance across different product categories. In the Edible category, the brand has struggled to break into the top 30, with rankings hovering around the 50s from June to September 2024. This stagnation, coupled with a noticeable decline in sales, highlights challenges in capturing market share within this segment. On the other hand, Fruit Stand's presence in the Vapor Pens category is more promising, consistently maintaining a position within the top 30 brands. Despite a slight dip in September, where it ranked 30th, the brand has shown resilience, indicating a stronger foothold in this category compared to Edibles.
The contrasting performance across these categories in Illinois suggests that Fruit Stand may benefit from focusing its strategic efforts on its more successful segments. While the Edible category presents challenges, the Vapor Pens category shows potential for growth and stability. The brand's ability to maintain a top 30 position in Vapor Pens, despite fluctuations in sales, is a positive sign that could inform future decisions on product development and marketing strategies. Understanding these dynamics can provide valuable insights for stakeholders looking to optimize Fruit Stand's market presence and capitalize on its strengths.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Fruit Stand has experienced notable fluctuations in its market positioning over recent months. From June to September 2024, Fruit Stand's rank shifted from 29th to 30th, indicating a slight decline in its competitive standing. Despite this, Fruit Stand's sales trajectory showed a peak in August with a subsequent dip in September. In comparison, Daze Off exhibited a more volatile ranking, dropping from 22nd in June to 29th in September, with sales reflecting a significant decline over the same period. Meanwhile, Breeze Canna maintained a relatively stable rank, hovering around the 27th to 28th positions, though its sales showed a downward trend. Interestingly, Beboe and Timeless demonstrated upward momentum in rankings, with Timeless notably climbing from outside the top 20 to 32nd by September, suggesting a growing market presence. These dynamics highlight the competitive pressures Fruit Stand faces, emphasizing the need for strategic initiatives to bolster its rank and sales performance in the Illinois vapor pen market.
Notable Products
In September 2024, the top-performing product for Fruit Stand was the Strawnana Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from August with sales of 3,581 units. Following closely, the Blue Razz BDT Distillate Cartridge (1g) held the second position, consistent with its previous month's ranking. The Grape BDT Distillate Cartridge (1g) remained in third place, showing a decline in sales compared to earlier months. Grape Gummies 10-Pack (100mg) re-entered the rankings at fourth place after not being ranked in July and August. Peach Fast Acting Gummies 10-Pack (100mg) consistently ranked fifth, although its sales have decreased steadily over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
