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Sep-2024
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Overview
Market Insights Snapshot
In the state of Washington, Full Spec has shown a noteworthy performance in the Concentrates category. Over the months from June to September 2024, the brand improved its ranking from 11th to 7th place, indicating a positive upward trend. This advancement in rank is accompanied by a significant increase in sales, with September sales reaching approximately $159,896. The consistent improvement in ranking suggests that Full Spec is gaining traction and popularity among consumers in this category, which could be attributed to factors such as product quality and effective distribution strategies. However, it is also important to note that Full Spec did not appear in the top 30 brands for Concentrates in some other states, which could be a point of concern or an opportunity for growth.
In contrast, Full Spec's performance in the Vapor Pens category in Washington has remained stable, maintaining a consistent 7th place ranking from June through September 2024. Despite this steady ranking, there was a noticeable fluctuation in sales figures, with a peak in August and a subsequent decline in September. This stability in ranking, coupled with varying sales, suggests that while Full Spec holds a solid position in the Vapor Pens market, there may be external factors influencing consumer purchasing behavior, such as seasonal demand or competitive pricing strategies. The absence of Full Spec from the top 30 in this category in other states might indicate a need for strategic market expansion or enhancement of their product offerings to capture a larger market share.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Full Spec has maintained a consistent rank of 7th place from June to September 2024. Despite this steady ranking, Full Spec faces stiff competition from brands like Ooowee, which has seen a notable rise from 8th to 5th place, and Plaid Jacket, which fluctuated between 4th and 6th place but consistently outperformed Full Spec in sales. Meanwhile, Dabstract and EZ Vape have shown stable rankings close to Full Spec, with Dabstract slightly declining in sales over the months. Full Spec's sales peaked in August but saw a decrease in September, indicating a need for strategic initiatives to boost sales and improve its competitive position against these dynamic brands.
Notable Products
In September 2024, the AK-47 Live Resin Cartridge (1g) emerged as the top-performing product for Full Spec, reclaiming its number one spot from June after briefly dropping to fourth in July. It achieved impressive sales figures, with 2919 units sold. The Lavender Trainwreck Live Resin Cartridge (1g), which had been the leader in July and August, slipped to the second position. The Blackberry Trainwreck Liquid Live Resin Cartridge (1g) debuted in the rankings at third place, indicating a strong market entry. Notably, the Candy Apple Live Resin Cartridge (1g) maintained a consistent presence in the top five, ranking fourth in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
