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Oct-2024
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Overview
Market Insights Snapshot
Full Spec has demonstrated a notable presence in the Washington cannabis market, particularly within the Concentrates and Vapor Pens categories. In the Concentrates category, Full Spec has shown some fluctuation in its rankings over recent months. Starting at 11th place in July 2024, the brand improved to 8th place by September before slipping back to 10th in October. This movement suggests a competitive landscape where Full Spec is maintaining a strong presence, though not consistently within the top tier. The sales figures for Concentrates reflect a similar pattern, with a peak in September that aligns with the brand's highest ranking during this period.
In the Vapor Pens category, Full Spec has maintained a more stable performance in Washington. The brand ranked 8th in July, improved slightly to 7th in August, and despite a slight dip to 9th in September, it returned to 8th place in October. This consistency suggests a solid foothold in the Vapor Pens market, with sales figures supporting this steady position. While Full Spec's rankings and sales in these categories highlight a strong performance, the absence of the brand from the top 30 in other states or categories could indicate areas for potential growth or challenges that the brand may be facing outside of Washington.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Full Spec has demonstrated consistent performance, maintaining a steady rank between 7th and 9th place from July to October 2024. This stability is notable given the fluctuations observed in the rankings of other brands. For instance, Mfused, which started as the top-ranked brand in July and August, experienced a decline to 7th place by October, indicating potential challenges in sustaining its market dominance. Meanwhile, Ooowee has shown resilience, consistently holding the 6th position, slightly ahead of Full Spec. Despite these competitive pressures, Full Spec's sales figures have remained robust, with a slight upward trend from August to October, suggesting a loyal customer base and effective market strategies. As Full Spec continues to navigate this competitive market, understanding these dynamics can provide valuable insights for strategic adjustments and growth opportunities.
Notable Products
In October 2024, Full Spec's top-performing product was the Apple Sundae Live Resin Cartridge (1g) in the Vapor Pens category, which climbed to the first rank with notable sales of 3,034 units. The Slurricane Pie Live Resin Cartridge (1g) also showed impressive performance, rising to second place from fifth in August, indicating a significant increase in popularity. The AK-47 Live Resin Cartridge (1g) maintained a strong presence, though it dropped to third place from its peak position in September. Casey Jones Live Resin Cartridge (1g) and Kiwi Sorbet Live Resin Cartridge (1g) filled the fourth and fifth spots, respectively, both entering the top five for the first time in October. These shifts suggest a dynamic change in consumer preferences, with Apple Sundae and Slurricane Pie showing the most growth in sales rank among the offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
