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Aug-2024
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Overview
Market Insights Snapshot
Full Spec has demonstrated consistent performance in the Washington market, particularly within the Concentrates category. Over the four-month period from May to August 2024, the brand maintained a steady rank, oscillating between the 10th and 11th positions. This stability indicates a reliable customer base and effective market strategies, although there was a slight decrease in sales from $140,681 in June to $129,758 in August. This minor dip suggests potential areas for improvement or increased competition within the category.
In the Vapor Pens category, Full Spec also exhibited a strong presence in Washington, consistently ranking between 7th and 8th place. Despite a noticeable drop in sales from $1,053,583 in May to $880,281 in August, the brand managed to maintain its ranking, highlighting its resilience and strong brand loyalty among consumers. However, the consistent ranking amidst declining sales could indicate an overall market contraction or increased competition, factors that Full Spec might need to address to sustain its market position.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Washington, Full Spec has experienced some fluctuations in its rank and sales over the past few months. Despite a strong start in May 2024 with a rank of 7, Full Spec saw a slight dip to 8 in June and August, although it managed to regain its 7th position in July. This indicates a relatively stable performance compared to its competitors. For instance, Forbidden Farms has shown a consistent upward trend, climbing from 12th in May to 7th in August, which could pose a threat to Full Spec's market share. Similarly, EZ Vape has also improved its ranking from 11th to 9th over the same period. On the other hand, Plaid Jacket experienced a decline from 3rd in May to 6th in August, which might offer Full Spec an opportunity to capture some of its lost market share. Meanwhile, Regulator has shown a more stable but lower performance, maintaining a rank around 9th to 11th. Overall, Full Spec's relatively stable ranking amidst these shifts suggests a need for strategic marketing efforts to maintain and potentially improve its position in the competitive Washington Vapor Pens market.
Notable Products
In August 2024, the top-performing product from Full Spec was the Lavender Trainwreck Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its rank at number 1 with sales of 3,091 units. The AK-47 Live Resin Cartridge (1g) improved from its July rank of 4 to secure the second position with notable sales figures. Silverface Live Resin Cartridge (1g) dropped slightly from second to third place. Candy Apple Live Resin Cartridge (1g) remained consistent, holding the fourth position for two consecutive months. Meanwhile, Pink Unicorn Live Resin Cartridge (1g) debuted in the rankings at fifth place in July and maintained this position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
