.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Full Spec has demonstrated a mixed performance across different categories in Washington. In the Concentrates category, the brand experienced a decline in its ranking over the past few months, dropping from 10th place in August to 14th place by November. This downward trend is indicative of a decrease in sales, as reflected in the sales figures which show a gradual reduction from August to November. The brand was unable to maintain a top 10 position in this category, which could be seen as a challenge in maintaining its competitive edge. Conversely, in the Vapor Pens category, Full Spec has shown more stability, with rankings fluctuating slightly but remaining within the top 10. The brand improved its position from 8th place in September to 6th place in November, suggesting a stronger foothold in this category.
The performance of Full Spec in Washington highlights the brand's varying success across product categories. While the Vapor Pens category has shown resilience and slight improvement, the Concentrates category has seen a decline in both sales and ranking. This divergence in performance could suggest that Full Spec's offerings in the Vapor Pens category resonate more with consumers, whereas its Concentrates might require strategic adjustments to regain momentum. The absence of Full Spec from the top 30 rankings in other states or categories indicates potential areas for growth or reevaluation. Understanding these dynamics can provide valuable insights for stakeholders looking to optimize Full Spec's market presence and product strategies.
Competitive Landscape
In the Washington vapor pens category, Full Spec has shown a promising upward trend in its rankings from August to November 2024, moving from 7th to 6th place. This improvement in rank suggests a positive reception in the market, despite facing stiff competition. Notably, Ooowee, which was consistently ranked 6th, dropped to 7th in November, indicating a potential shift in consumer preference that favored Full Spec. Meanwhile, EZ Vape has seen a steady climb from 10th to 8th, which could pose a future threat if the trend continues. Plaid Jacket and Micro Bar maintain strong positions at 5th and 4th, respectively, with Plaid Jacket showing significant sales growth, suggesting that Full Spec may need to innovate or adjust its strategies to climb further. Overall, Full Spec's current trajectory is positive, but staying ahead will require vigilance and adaptation to the competitive landscape.
Notable Products
In November 2024, the top-performing product for Full Spec was the Apple Sundae Live Resin Cartridge (1g), maintaining its consistent number one rank since August with sales reaching 3355 units. The Slurricane Pie Live Resin Cartridge (1g) held the second position, showing an increase from October with 2754 units sold. Lavender Trainwreck Live Resin Cartridge (1g) secured the third spot, marking its debut in the top three with 2660 units. Blackberry Trainwreck Liquid Live Resin Cartridge (1g) entered the rankings at fourth place, followed by Candy Apple Live Resin Cartridge (1g) at fifth. The rankings indicate a strong preference for live resin cartridges, with notable upward sales trends for several products compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
