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Sep-2024
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Overview
Market Insights Snapshot
In recent months, Gage Farms has demonstrated notable progress in the New York cannabis market, particularly within the Flower category. The brand's ranking improved steadily from 49th in June 2024 to 35th by September 2024. This upward trajectory is reinforced by a significant increase in sales, with revenue rising from $86,741 in June to $174,681 in September. While Gage Farms has not yet broken into the top 30, their consistent improvement suggests a positive trend in consumer reception and market penetration within the Flower segment in New York.
Conversely, Gage Farms' performance in the Pre-Roll category in New York has been more volatile. Despite fluctuations in rankings, from 74th in June to 75th in September, the brand has not managed to secure a top 30 position, indicating challenges in gaining a strong foothold in this segment. Sales figures, however, did show a modest increase from $18,453 in June to $16,476 in September, suggesting some level of consumer interest. The disparity between sales growth and ranking improvement in Pre-Rolls could be indicative of a highly competitive market or a need for strategic adjustments by Gage Farms to enhance their market presence in this category.
Competitive Landscape
In the competitive landscape of the New York flower category, Gage Farms has shown a notable upward trajectory in its rankings over the past few months. Starting from a rank of 49 in June 2024, Gage Farms has climbed steadily to reach 35 by September 2024. This progression is significant when compared to competitors like The Botanist, which fluctuated between ranks 29 and 37 during the same period, and Canna Cure Farms, which experienced a decline from rank 21 to 34. Meanwhile, Heady Tree saw a dramatic rise to rank 12 in July before plummeting to 38 in September, indicating volatility in their sales performance. Gage Farms' consistent improvement in rank suggests a strengthening market presence, likely driven by increasing consumer preference and strategic marketing efforts, positioning it favorably against its competitors in the New York flower market.
Notable Products
In September 2024, the top-performing product from Gage Farms was AK-47 (3.5g) in the Flower category, maintaining its number one rank for the third consecutive month with impressive sales of 2,697 units. Blueberry Cupcake (3.5g) also held its ground at the second position, consistently following AK-47 in the rankings. Sour Diesel (3.5g) made a notable entry at rank three, showing strong sales performance in its first recorded month. Krazy Runtz Pre-Roll (0.75g) remained steady at rank four, while Trainwreck (3.5g) slipped to fifth place, continuing its gradual decline from second place in June. This data highlights a stable top ranking for AK-47 and Blueberry Cupcake, with Sour Diesel emerging as a new contender in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
