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Nov-2024
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Overview
Market Insights Snapshot
Garden First has shown varied performance across different product categories in Oregon. In the Flower category, the brand experienced a slight decline in its rankings, moving from 21st in August 2024 to 27th by November 2024. This downward trend is mirrored by a decrease in sales over the same period, suggesting potential challenges in maintaining its competitive edge. Conversely, in the Pre-Roll category, Garden First has demonstrated a positive trajectory, improving its ranking from 44th in August to 34th in November. This upward movement is accompanied by a steady increase in sales, indicating a growing consumer preference for their pre-roll offerings.
The Vapor Pens category presents a mixed picture for Garden First in Oregon. The brand was not ranked in the top 30 in August and October 2024, but made a brief appearance at 85th in September, and again at 84th in November. Despite not being a top contender in this category, the presence in the rankings suggests a potential area for growth if the brand can capitalize on existing market opportunities. The fluctuating visibility in the rankings highlights the competitive nature of the vapor pen market and the need for strategic positioning to enhance brand presence.
Competitive Landscape
In the Oregon flower category, Garden First has experienced a slight decline in its market position over the past few months. From August to November 2024, Garden First's rank dropped from 21st to 27th, indicating a gradual decrease in its competitive standing. During this period, sales also showed a downward trend, decreasing from $308,602 in August to $262,062 in November. In contrast, Cultivated Industries has shown significant improvement, climbing from 69th in August to 26th in November, with sales increasing from $106,068 to $265,005. Similarly, Juicy Farms made a notable leap from being unranked in August to 25th in November, with sales surging to $269,963. Meanwhile, Herbal Dynamics and Earl Baker have shown fluctuating ranks but maintain competitive sales figures. These shifts suggest that Garden First faces increasing competition from both established and emerging brands, necessitating strategic adjustments to regain its market position.
Notable Products
For November 2024, the top-performing product from Garden First was Golden Goat (Bulk) in the Flower category, maintaining its first-place rank from the previous two months with impressive sales of 5005. Chiesel (Bulk) entered the rankings at second place, showing strong performance in the Flower category. Chiesel Pre-Roll (1g), another new entrant, secured the third position in the Pre-Roll category. Rocky Mountain Moonshine (Bulk) experienced a drop from its consistent second-place position in the previous months to fourth place. Grape Cream Cake Pre-Roll (1g) rounded out the top five, marking its debut in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
