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Oct-2024
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Overview
Market Insights Snapshot
Garden First has shown a mixed performance across different product categories in Oregon. In the Flower category, the brand maintained a consistent presence within the top 30, although it experienced a slight dip from July to September, moving from 16th to 22nd place, before slightly improving to 21st in October. This stability suggests a steady demand for their Flower products despite a modest decline in sales over the months. In contrast, the Pre-Roll category saw Garden First make a notable leap, where they improved their ranking from 36th in July to 31st by October, indicating a growing consumer interest in their Pre-Roll offerings. This upward trend in Pre-Roll sales could be a significant area of focus for the brand moving forward.
Interestingly, Garden First's presence in the Vapor Pens category in Oregon was not as strong, as they did not rank within the top 30 until October, when they appeared in the 85th position. This late emergence suggests that while Garden First is exploring this category, they have yet to establish a significant foothold. The absence from the top rankings earlier in the year could be viewed as a challenge but also highlights an opportunity for growth if they can capitalize on market trends and consumer preferences. The brand's ability to maneuver and adapt in these categories will be crucial for their continued success in the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Garden First experienced a relatively stable yet challenging period from July to October 2024. While maintaining a consistent presence, Garden First's rank fluctuated slightly, starting at 16th in July and ending at 21st in October. This stability in rank contrasts with competitors like Meraki Gardens, which saw a more volatile ranking, dropping out of the top 20 in September before recovering to 23rd in October. Meanwhile, Cannabis Nation INC maintained a more consistent performance, hovering around the 16th to 20th positions, indicating a steady demand. Notably, Earl Baker showed a significant improvement, climbing from 24th in July to 19th in October, suggesting a potential threat to Garden First's market share. Despite these shifts, Garden First's sales figures remained relatively stable, indicating a loyal customer base, but the brand may need to innovate or enhance its marketing strategies to climb back up the ranks and fend off rising competitors.
Notable Products
In October 2024, Garden First's top-performing product was Golden Goat (Bulk) in the Flower category, maintaining its first-place ranking from July and September, with a notable sales figure of 4855 units. Rocky Mountain Moonshine (Bulk), also in the Flower category, held the second position consistently, despite a drop in sales compared to previous months. Gelato Cake (1g) improved its standing to third place, moving up from fourth in September, indicating a positive trend in customer preference. Puff Jr - Gelato Cake Pre-Roll (0.5g) re-entered the rankings at fourth place, showing increased demand after being absent in August and September. Puff King - Chiesel Pre-Roll (1g) debuted at fifth place, suggesting a successful launch or promotion strategy in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
