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Aug-2024
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Overview
Market Insights Snapshot
Garden First has shown remarkable performance in the Flower category in Oregon. Over the span of four months, the brand has moved up significantly from the 28th position in May 2024 to the 8th position by August 2024. This upward trajectory is indicative of strong consumer demand and effective market strategies. The brand's sales in this category also reflect this success, with a consistent increase from $234,715 in May to $520,439 in August. However, in the Pre-Roll category, Garden First has struggled to maintain a top-30 position, falling from 31st in May to 43rd in August, which suggests potential challenges in this segment or increased competition.
While Garden First's performance in the Flower category in Oregon is commendable, its Pre-Roll category has not seen similar success. The brand has consistently ranked outside the top 30 in this category, which may be a concern for stakeholders focusing on diversified product offerings. The sales figures for Pre-Roll have also shown fluctuations, with a peak in July at $97,825 before dropping to $78,991 in August. This indicates that while Garden First is excelling in certain areas, there is room for improvement in others to achieve a more balanced performance across categories.
Competitive Landscape
In the highly competitive Oregon flower category, Garden First has shown remarkable improvement in its market position over the past few months. Starting from a rank of 28 in May 2024, Garden First climbed to rank 20 in June, rank 10 in July, and achieved an impressive rank 8 by August 2024. This upward trajectory indicates a significant increase in consumer preference and market penetration. In contrast, Oregon Roots also experienced a positive trend, moving from rank 18 in May to rank 9 in August, although their sales figures show a slight dip in August. Meanwhile, Emerald Fields Cannabis saw a decline from rank 4 in May to rank 10 in August, suggesting a potential shift in consumer loyalty or market dynamics. Focus North maintained a relatively stable position, hovering around the top 10, while Doghouse Farms (OR) showed fluctuating ranks but ended strong at rank 6 in August. These trends highlight Garden First's growing influence in the Oregon flower market, making it a brand to watch closely.
Notable Products
For August 2024, the top-performing product from Garden First is Rocky Mountain Moonshine (Bulk) in the Flower category, reclaiming its top spot from June with sales of 3,631 units. Golden Goat (Bulk), also in the Flower category, follows closely in second place, dropping from its previous first-place ranking in July. Gelato Cake (1g) has moved up to third place, showing consistent improvement over the past months. The Puff King - Gelato Cake Pre-Roll (1g) maintains its fourth place from July, indicating steady demand. Notably, 818 Headband (Bulk) has entered the rankings for the first time, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
