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Jan-2025
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Overview
Market Insights Snapshot
In the Vapor Pens category, Gas has shown a notable upward trajectory in Alberta. While the brand didn't make it into the top 30 rankings in October 2024, it climbed to 27th place by December and further improved to 24th place by January 2025. This progression indicates a strengthening presence in the Alberta market, which is supported by increasing sales figures, nearly tripling from November to January. This positive trend suggests that Gas is gaining traction and consumer recognition in Alberta, a critical market for Vapor Pens.
Meanwhile, in Ontario, Gas has maintained a consistent presence within the top 50 Vapor Pens brands, starting at 48th in October 2024 and rising to 35th by January 2025. This steady improvement in rankings, coupled with a rising sales trend, suggests that Gas is gradually consolidating its market position in Ontario. Despite not breaking into the top 30, the brand's trajectory is promising, indicating potential for further growth. The incremental climb in rankings reflects a growing consumer base and suggests that Gas is effectively competing within the Ontario Vapor Pens market.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Gas has shown a notable upward trend in rankings over the recent months. Despite not being in the top 20 in October 2024, Gas improved its position significantly, reaching the 24th rank by January 2025. This upward trajectory is indicative of a strong growth in sales, with a substantial increase from November to January. In contrast, competitors like Bold and Fuego Cannabis (Canada) have experienced a decline in rankings, with Bold dropping from 18th to 25th and Fuego Cannabis (Canada) fluctuating, ultimately falling to 23rd. Meanwhile, Coterie has maintained a relatively stable position, hovering around the 22nd rank. These shifts suggest that Gas is gaining traction in the market, potentially capturing market share from these established brands, and positioning itself as a rising contender in the Alberta vapor pen category.
Notable Products
In January 2025, Gas's top-performing product was the Golden Guava Live Resin & Liquid Diamond Disposable (1g) from the Vapor Pens category, maintaining its number one rank from December 2024 with sales of 4,365 units. The Peach Boba Live Resin & Liquid Diamond Disposable (1g) held steady at the second position, showing a consistent performance with a sales figure of 3,392 units. Peach Boba Distillate Cartridge (1g) improved its ranking slightly, moving up to the third position from the fourth in December 2024. Strawberry Boba Live Action Disposable (1g) dropped to the fourth position, indicating a slight decrease in its popularity. Lastly, Strawberry Ghost Live Resin Disposable (1g) maintained its fifth position, showing a modest increase in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
