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Oct-2024
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Overview
Market Insights Snapshot
In recent months, Gelato's performance across various categories and states has shown a mix of stability and shifts. In the California market, Gelato has maintained a consistent presence in the top 30 for Edibles, although its ranking slightly dipped from 26th in September to 28th in October. Despite this movement, the brand's sales in this category have seen a downward trend, with a notable decrease from August to October. In the Pre-Roll category, Gelato has experienced a gradual decline in rankings, moving from 14th in July to 20th by October. However, the most significant development is in the Vapor Pens category, where Gelato improved its position to 10th in October, showcasing a positive trend in sales despite fluctuations in the preceding months.
In Michigan, Gelato's presence in the Edible category has seen a promising upward trend, moving from 46th in July to 32nd in October, indicating a growing consumer interest. The brand's sales in this category have shown a consistent increase, especially notable in October. For Vapor Pens, Gelato has also improved its ranking slightly, from 25th in July to 22nd in October, with sales figures reflecting a similar upward trajectory. However, it's important to note that Gelato has not yet broken into the top 30 in other categories within Michigan, which may suggest areas for potential growth or strategic focus in the future.
Competitive Landscape
In the competitive landscape of vapor pens in California, Gelato has demonstrated a notable upward trajectory, particularly in October 2024, where it climbed to the 10th rank from 13th in September. This improvement is significant when compared to West Coast Cure, which experienced a decline from 8th in July to 12th in October. Meanwhile, Gramlin has shown a strong performance, ascending from 14th in July to 8th in October, surpassing Gelato and other competitors. Despite the competitive pressure, Gelato's sales have rebounded in October, indicating a positive response to market dynamics. However, the brand must remain vigilant as Rove and Dime Industries maintain stable positions, with Rove reclaiming its 9th position in October. Gelato's ability to adapt and innovate will be crucial in sustaining its growth amidst these shifting ranks.
Notable Products
In October 2024, the top-performing product from Gelato was Grape Soda Live Resin Cartridge (1g) in the Vapor Pens category, which ranked first with notable sales of 5783 units. Gelato Distillate Cartridge (1g) improved its position to second place, up from third in September, with a strong sales figure of 5551 units. Blueberry Cobbler Live Resin Cartridge (1g) ranked third, showing a decline from its second-place ranking in July and August, with sales of 5384 units. White Widow Distillate Cartridge (1g) dropped to fourth place after consistently holding the top rank from July to September. Watermelon Punch Live Resin Cartridge (1g) maintained its position in the fifth rank, with a slight increase in sales compared to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
