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Sep-2024
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Overview
Market Insights Snapshot
In California, Gelato has shown a consistent presence across multiple product categories, indicating a strong foothold in this key market. For Edibles, Gelato experienced a steady climb, moving from the 30th position in June 2024 to 26th by September 2024, which suggests a positive reception among consumers. However, the Pre-Roll category saw a slight decline from 16th in June to 19th in September, highlighting potential challenges in maintaining market share. Vapor Pens remained relatively stable with a small dip from 9th in June to 11th in September, yet this category continues to be a significant contributor to Gelato's sales in California, reflecting its importance to the brand's overall performance.
In contrast, Michigan presents a different landscape for Gelato, particularly in the Edible category where it did not rank in the top 30, peaking at 34th in June before dropping out of the top 30 entirely. This suggests that Gelato may need to reevaluate its strategy in this category within the state. The Vapor Pens category, however, shows a more stable performance, maintaining a position around 25th to 26th throughout the months. This indicates a steady consumer base for Gelato's Vapor Pens in Michigan, although the brand might benefit from exploring ways to enhance its market position further. Overall, Gelato's performance across these states illustrates varying degrees of success and challenges, offering insights into regional consumer preferences and competitive dynamics.
Competitive Landscape
In the competitive landscape of vapor pens in California, Gelato has experienced a slight decline in its ranking over the past few months, moving from 9th place in June 2024 to 11th place by September 2024. This shift is notable as it reflects a broader trend of fluctuating sales, with Gelato's sales peaking in June and then experiencing a downward trajectory. Competitors such as Rove and West Coast Cure have maintained relatively stable positions, with Rove consistently ranking in the top 10 and West Coast Cure showing a slight decline but still outperforming Gelato in terms of rank. Meanwhile, Bloom and Dime Industries have also seen fluctuations, but their sales figures remain lower than Gelato's, indicating potential areas for Gelato to regain its competitive edge. The overall market dynamics suggest that Gelato needs to strategize effectively to counteract these trends and reclaim its higher ranking in the California vapor pen market.
Notable Products
In September 2024, the top-performing product from Gelato was the White Widow Distillate Cartridge (1g) in the Vapor Pens category, maintaining its top rank from August despite a sales decline to 6986 units. The Classics - Blue Dream Distillate Cartridge (1g) rose to the second position, though its sales figures continued to decrease from previous months. The Gelato Distillate Cartridge (1g) entered the rankings for the first time, securing the third position with sales of 5345 units. Watermelon Punch Live Resin Cartridge (1g) moved up to fourth place, showing a slight decrease in sales compared to August. Granddaddy Purple Live Resin Cartridge (1g) debuted in the rankings at fifth place, indicating a growing interest in live resin products from Gelato.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
