.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Gelato's performance across various categories and states demonstrates a mix of stability and challenges. In California, Gelato has maintained a consistent presence in the Vapor Pens category, holding a steady rank of 12th place from September through November 2024. This indicates a strong foothold in a highly competitive market. However, the brand's position in the Edible category in California has shown a downward trend, slipping from 25th to 29th place over the same period. This decline could suggest increased competition or shifting consumer preferences. In the Pre-Roll category, Gelato remained relatively stable, although it experienced a slight drop from 16th to 19th place, which may warrant attention if the trend continues.
In Michigan, Gelato's performance has been more volatile, particularly in the Edible and Vapor Pens categories. While the brand improved its ranking in Edibles from 43rd to 32nd by October, it fell back to 38th in November, indicating fluctuations in market dynamics or consumer tastes. The Vapor Pens category also saw a significant drop from 22nd to 33rd place in November, suggesting potential issues that might need addressing to regain market share. Notably, Gelato did not secure a top 30 position in several months for these categories, highlighting areas for potential growth or strategic adjustments. Overall, Gelato's performance reflects both the challenges and opportunities present in these diverse markets, with each state offering unique insights into consumer behavior and brand positioning.
Competitive Landscape
In the competitive landscape of vapor pens in California, Gelato has maintained a consistent position, ranking 12th in August, October, and November 2024, with a slight dip to 13th in September. This stability in rank contrasts with the dynamic movements of competitors like Dime Industries, which improved from 13th to 10th place over the same period, indicating a positive trend in their market presence. Meanwhile, Cold Fire experienced a decline from 8th to 13th, suggesting potential challenges in maintaining their sales momentum. Despite these shifts, Gelato's sales figures have shown resilience, with only a slight fluctuation, highlighting its steady consumer base. However, the upward trajectory of Dabwoods Premium Cannabis, which climbed from 16th to 11th, suggests an increasing competitive pressure that Gelato must address to enhance its market share in the coming months.
Notable Products
In November 2024, the top-performing product for Gelato was the Sour Maui Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with notable sales of 5431 units. The Blueberry Cobbler Live Resin Cartridge (1g) in the Vapor Pens category secured the second position, climbing from third place in October. White Widow Distillate Cartridge (1g) also in Vapor Pens, ranked third, dropping from its previous top position in August and September. Granddaddy Purple Live Resin Cartridge (1g) made a significant leap to fourth place in November from fifth in September, while Island Punch Live Resin Cartridge (1g) debuted in the rankings at fifth place. This analysis highlights a dynamic shift in product popularity, particularly within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
